How do search engines understand what social pages are official pages of my brand? If my Facebook page name is not my brand name (even though there are links from website to page and vice-versa) will that confuse search engines?
-
My question is about social shares, and how search engines understand what profiles are linked to what businesses?
-
Thanks everyone,
Christine...we have links follow links directed to our Facebook, Twitter and Google + accounts, however it seems as if you can not verify these accounts without having a "name-brand" or hundreds of thousands of followers. Our main issue is that Open Site Explorer has our Facebook follower count at 2, instead of the actual 800 we have. We believe social followers, shares and other interactions are a large part of SEO and would like to figure out how to get accurate reads on our social accounts.
-
Hi Kevin,
You should verify your Pinterest, Twitter, Facebook, YouTube and GPlus pages and accounts to link them to your website. You should also link your GPlus page to all of your other social profiles and pages. Finally, you can go to Bing and tag your pages.
Thanks,
Christine DeGraff -
With Google+, you have to link your social profile to your site using a meta tag (rel=publisher) so that's a pretty unambiguous signal that the social profile belongs to your brand.
I don't think Google really looks at your activities on other social platforms to determine rankings, but it can probably figure out which properties belong to you by looking at what profiles your site links to. You can also add the profiles to your sites section in Google+.
If someone is squatting your trademarked brand name on Facebook, you can contact them and have the name transferred to you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook won't show up in SERP
Hello! One of my clients' Facebook page isn't showing up on the SERP, even when you search "CLIENT NAME facebook" or an excerpt from a live post. Our social media team looked over all the settings in Meta, and everything looks correct, so we are stumped. Anyone encounter this before?
Social Media | | GoogleAlgoServant0 -
External linking
Hi guys. So I know external linking is good, as I've seem to have read every article written on the subject from 2007 to 2016, but can't seem to find anything more recent, but does that mean you are better to at least one external link on every page? And if so, would it suffice to link just to our social media profiles even if you are in an industry where social media brings in very little in the way of customer enquiries? I've actually linked to all our social profiles but made them nofollow. However, that said, would it be better to leave them nofollow and link to Government white papers in my sector for example?
Social Media | | ThorUK0 -
Social shares: A ranking factor or not?
Open Site Explorer lists them and every so-called SEO expert says social signals/shares are a ranking factor. Everyone but Matt Cutts, it would seem. So if they're not a ranking factor, why show them in Open Site Explorer?
Social Media | | Jeepster0 -
How to coordinate blog, facebook and twitter.
I have a small law firm with a website including a blog, as well as accounts with Twitter and FB. I usually write a blog on the website then reference and link to that blog from twitter and FB. I also do short blogs that are basically links to other interesting articles about my field, and link to those as well. Is this helpful or correct from he perspective of SEO for the website? Is there a particular way to do this? I have much to learn so any comments are welcome. Many thanks.
Social Media | | NCCompLawyer0 -
Value in content from website being shared across social media?
I asked this question a couple of days ago. Would be great if anyone has some good insight: I write content on my site, which I immediately share across Twitter, FB and Google+. Will Google view me as active on social media with this onsite content I distribute across social media sites (basically creating duplicate info across social media, which already is on my site) or will I be seen as less active on social media since I do not write original content on the social media sites, but rather use content from my site and distribute across social media.
Social Media | | knielsen0 -
Facebook pages invites via email
Hi Within Facebook business admin there is an option to email your contacts to invite them to like your page. Has anyone done this? and would sending this invite request out to your mailing list of subscribers be allowed in Facebook or would it be seen as spamming? even though they have opted in to recieve communications/news/offers from the company?
Social Media | | ocelot0 -
Facebook likes - how can I tell how many likes a product page has?
Without actually going to each product page and looking at the number next to the 'Like' button, is there any way of finding a list of all your pages and the number of Facebook likes on each?
Social Media | | seanmccauley0 -
Facebook Promotion Help
I am considering doing a iPad give away to gain more Facebook page likes. I have several questions running through my brain that I'm hopeful fellow Mozzers can help me with. I was thinking I'll give away an iPad for every 500 FB likes on our page...or $1.00 per like. If I get an abundance of likes will Google smile upon me? How do I track the entries? Are there any tools that can assist in getting the word out on this and or tracking it all? I'm kind of a FB newb!
Social Media | | TheDude0