Backlinking
-
Dear community,
How do you deal with website that ask for return links?
Regards,
Martin
-
It is ok to link to partner companies and related websites if you think the links are useful and they are relevant. I see this question all the time and the answer is always the same: Just use common sense.
If you have a site that sells bicycles online linking to a real estate site in Chicago and a law office in New York it is going to raise some flags.
If you have a site linking out to hundreds of other websites, ALL of which link to each other in some kind of 2-way, 3-way or more complicated network it is going to raise some flags.
If you have a store selling bicycles in Chicago that links to its other locations in other cities that is fine.
If you have a website design company linking out to some other local businesses, clients' sites, etc... that is probably fine.
I have never heard anyone from Google come out and say "All reciprocal linking is bad". If you're doing it for SEO it's probably worth reconsidering. If you are doing it for your visitors and potential clients/shoppers it is probably ok. Common sense.
In regard to the original question, I think Dimitri gave really good advice. If someone says they'll link to you if you link to them you should probably just walk away because they've said that to everyone else too.
-
As you mentioned, Google does not allows such reciprocal links.
I think, you should avoid making this kind of deals, i.e. ignore them.
-
This is something I'm also interested in, in the last post from OP he suggests that exhcaning links is something google like. What about partner compnies etc. We are listed on a number of our friends websites such as photographers and we're going to be putting a link page up which will list of few of these people. We're very selective about who we link to but am I right in now thinking this is actually a damaging practice?
-
Hey Dimitri Roinishvili,
Theres a possibility that i havent formulated my question correctly.
I'm trying to get links to my website on other websites. How i am finding these websites is by analysing competitors, with opensite explorer, to find out which pages links to their website.
Some of these websites ask for a return link, which is not alloud by google. My question is how do you deal with theseso called backlinks?
-
It depends who asks and how. If it is interesting, I tweet/share the link.
There is a very interesting video: http://www.seomoz.org/blog/what-separates-a-good-outreach-email-from-a-great-one-whiteboard-friday
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sudden spike in backlinks - should we disavow?
A kitchen remodelling firm in Australia has noticed a big increase in spammy backlinks to their website since April this year. Majestic shows that referring domains and backlinks during that period have gone up from 400 domains (10,000 links) to 1,070 domains (47,000+ links). About 100 are sitewide links. The vast majority are "follow" links directed at image files on the site - ending in .jpg. Ahrefs now shows the number one anchor text (23%) is a period (full stop) "." Most of the links come from .us domains, eg: cowboysr.us
Link Building | | Adab1
blackphoto.us
alldpic.com Google Search Console isn't showing any of these links, there's no penalty on the site and there's been no noticeable change in rankings (if anything organic clicks went up over May, June, July) ... so we're wondering what action - if any - should be taken. Are these links likely to have a negative impact on the site and homepage? Should we disavow these links? Appreciate any advice. Thanks.0 -
Backlinks to an anchor name URL: How Google sees them
I have been searching for the answer to this question and to my surprise have yet to find anything on the web. This is my situation: I have a form at the bottom of one of my pages and have another website that wants to link to this page, more specifically this form. I have an anchor link on the page to this form already. I was planning on sending the anchor name URL to the Webmaster to link to my page so their users will go straight to my form. My question is: do I lose link juice to my URL from this link because it is an anchor name URL? Does Google see this link that goes to a specific portion of my page to be less valuable than if I just linked to the plain URL? Cheers Sean
Link Building | | Tyler1232 -
Will Testimonial Backlinks Work?
Hey guys, I am pretty new to the whole SEO thing. I did have an idea though. There are things that I like, IE restaurants in my neighbourhood. If I did a testimonial for say, my local pizza place that I really like, with a backlink to my site, would that be useful. IE "Jimmys pizza makes the best pizza in the neighbourhood by far
Link Building | | RafeTLouis
-RafeTLous president http://www.mybacklink.com" Assuming the page has good domain authority would that be helpful?0 -
SEO companies, Backlinks and Trade Secrets
I have spent so much time investigating what it takes to move my domain up the ladder. I have so far determined good quality optimized website and I am almost done with that. MOZ Rules! If I look at Open Site Explorer at my competitors it gives me some of their backlinks... Some people say backlinks are not as important anymore. But If I am in a Vacation Rental business and I can get other websites/blogs with high PA to post some good content that I write to link back to my website this should raise my SEO? Correct. I am fortunate that online media assets always seem to have articles such as "The best destinations this Fall", "Getting away for a long weekend", etc...... In the past I have been contacted by writers/bloggers that wanted to trade free stays at my homes for an article.... back then I had no idea what a PA was, but now I can at least point MOZ at their website to see if it is worth it. I was also thinking about hiring somebody to do this.....My question is two part... Am I on the right track about building good quality backlinks from high PA with truly good content. I have been writing articles now for 30 days along with this other stuff and have probably 10 unique pieces plus another 20 in our recent blog... When SEO companies call me weekly they all say "we can get you to the top 3 placements in 60 days or other say 3 to 5 months or others say 6 to 7 months." Being a business person I ask, "How do you do it? and what tools do you use?" I never get a straight answer, because they say it is trade secrets..... or they say they use internal tools.... This kills me! I do not want to do this myself, be an SEO company I just want to know the process a vendor will use to raise my SEO. If they were to say I have contacts at these 5 major websites and I am going to get your content listed on these websites... I would say great. 4 years ago I paid a company monthly for a year who moved my domain name from 70 to 35 but that happened in the first 3 months and then nothing. And he would never tell me what they were doing... plus now I realize my site optimization was crap. Out of 10 keyword phrases, the highest I got right now is 32 and a new guy on the block is less than 10 and has less content and backlinks... I wonder once my site optimization is done will that really really help me. Is it too much for a SEO to tell me specifics! I have purchased MOZ, Authority Labs, Buzz Stream, SEO tracker, I am committed to this... I have 15,000 facebook page likes and 80 you tube videos, pinterest and twitter too... M
Link Building | | nickcargill0 -
Bing and Google Showing Different Backlinks In WMT
I'm trying to get my head around this one as I have been diligently building good quality backlinks to my website over the past 8 weeks. I'm particularly proud of the several PR7s and PR8s I got through credible service reviews, however I notice some of these links show up in Google and others in Bing WMT - but not both!! Clearly I would like credit from both SE for all the links I have achieved. Is it just a waiting game for one to catch up with the other (Bing is ahead on the higher PRs)? Is there a way to submit the list of backlinks to the SEs so I can get the credit from both? Any insight would be appreciated...
Link Building | | Ubique0 -
Backlinks... If you can beat them & join them?!
I have a competitor who has swooped in on most of the key search terms in my niche, solely through artificial backlinking. There is a direct and obvious correlation between this link building and rise in the serps. I know the mantra around here is creating good content and gaining real links, which I am doing. But I am waiting to unleash this content during a site relaunch which is months away. I don't want to sit around and do nothing while this site makes money and builds their list. I have money to spend and want to go head to head with this site. Would it make sense for me to go and copy all of the links this competitor has built? At least 90% of them are profiles, article subs and blog comments. Also, what do you think would be the best way to tackle this? Any guidance as always is appreciated.
Link Building | | PedroAndJobu0 -
What are "naked backlinks"?
Hello SEOmozers! I have a question for you all. What are "naked backlinks"? Can you also give an example? Thank you! woo aka STPseo
Link Building | | STPseo0