★Does syndication of a news features from high Profile site like TechCrunch have a negative SEO impact?
-
As a co-founder of a startup that is weekly featured on high page rank news sites such as TechCrunch, The Next Web, TreeHugger , Yahoo News etc.
These types of write ups are "SEO Gold" as they are high page rank sites with high relevancy to our sector and with unique good quality anchor text and copy.
However... Within hours of each post going live the content and links are syndicated either via RSS or scraped and appear as duplicate content on in some cases 100's of very low quality and low relevancy content aggregation sites.
To give you an example here are just two of the sites that are now appearing as linking domains due to this syndicated content and the links included in the article.
Examples :
Eco Market, The “Etsy For Eco,” Rebrands, Revamps, Raises & Prepares A U.S. Launch
Sarah Perez | Technology | Page 4
The above are just a couple of examples amongst 100's that result from each feature.
I would like to hear you opinion on if these links would be considered natural and you feel I should not take action or if you think these need removing by contacting the webmasters or disavowing the links?
I am sure I cant be alone in having this problem and look forward to hearing you advice and tips
-
Unfortunately, it can be murky and very situational. Optimistically, I tend to agree with @Paddy - this should be a good thing, and you're not doing anything wrong. I'd hate to see you shoot yourself in the foot by cutting these links or harming your core business.
Practically, though, I have seen situations where the duplicates started to cause problems or the scrapers or partner began to outrank the source (you, in this case). There's no easy answer, I'm afraid, other than diversification. If you can build a solid link profile beyond these links, have solid social signals, and generally appear to be a brand in and of yourself, then duplicates and other issues will have less impact. If you base everything on these links, you could start to run into trouble.
I'd be hesitant to tell you to cut valuable ties and relationships. For the most part, these links are positive. I'd just make sure that you've got eggs in other baskets.
-
My understanding is that google will " pick up" the story/text from the original place when it crawls it (bigger sites get crawled more often), so it gets the credit. In that case the only problem is when a big site copies a story from a smaller site before google has crawled it.
But your worrying that all theses back links will look spammy. Story syndication or data scrapping is so common and been happening for so long, it would have been a big problem by now, but its not (not to my knowledge). I think google can easily spot a syndicated or scrapped story from a legit source and knows not to mark the backlink it as spammy, but I don't think you would get much juice from the syndicated links (especially if they are junk site).
I know of sites were they do the same as you (get picked up by big news sites), and it all gravy baby
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Relevant SEO factors
Ive been out of SEO for the last few years and I’m just getting back into it wondering whether meta data and black-lining are still relevant SEO. If not what on page factors should I be looking at.
Link Building | | APLNZ0 -
Back links from sites like Wix & Wordpress.
Sorry for the newb question. If you get a back-link from a blogger on wordpress will you get any of the 'link juice' from the platform. i.e) from the Wordpress site. I'm talking about bloggers whose URL's would be like...www.wordpress.com/bloggersitename I imagine not, but it would be good to know for sure. Isaac.
Link Building | | isaac6630 -
Linking root domains to your own site
I have been using the moz open site explorer tool and glancing at my competition. I noticed most sites if not all in the linking domains section have a link to there own site. How do i do this? On my site i have no established links and my score is only 1/1. Even with lower ranking sites that have there own site linking to there self have a 16/16. Any help would be appreciated I am pretty new to all of this. thanks
Link Building | | unlimitedairbrush0 -
SEO Package: Good Value?
I'm having a real hard time trying to dig through all the BS and find a reputable SEO company that delivers quality and value. Anyway, here's a package that I'm considering from a company called eBrandz. It seems a bit overpriced to me, but I don't have a lot of experience with reputable SEO companies, so I'm hoping someone can weigh in - on both the package itself for the price, and the company (if you have any information about them). $1500/month 8 Guest Posts (With 80 Bookmarks) 8 Articles with Syndication (With 80 Bookmarks) 1 Press Release (With Bookmarking) 75 "Curated Business Directory Submissions" Social Bookmarking for 5 Urls (Each Url to 20 Sites) 1 (every other month) Video Creation (45 to 90 seconds) With Submission and Bookmarking.
Link Building | | JABacchetta0 -
Ad banner from news site
Hi Everyone, I have a company calling me about adding a banner for our business on a news site for a monthly fee. The fee includes the banner and a profile page. The domain authority for the news site is high (84) but the profile page that it links to actually goes to a 3rd party site (DA=65). It is from this page that I could link back to our site. Aside from the marketing value of the 250x300 ad on a page that gets a ton of traffic, would it be better to link back to our site from the profile page on the 3rd party site or directly from the banner on the news site? I hope I've given you enough info. Best,
Link Building | | AC_Pro
Robert0 -
Opinion regarding SEO Sabotage
Hello Mozcommunity, I would like opinions regarding potential spammy inbound links from others . In theory you would want excellent useful content on your site that other web properties would link to in a natural way..link bait. But what if links were pointing to your site with malicious intent. For example a competitor bombs yours site with spammy/black hat links. This is clearly a dilemma for search engines since anyone can link to your site...even though you can block incoming with .access I don't believe many smaller in-house seo teams (or do it yourself small business owners) use Google analytics to routinely monitor referring sources.
Link Building | | johnshearer0 -
Press Release Sites for Backlinks
OK, I read a previous thread about whether people found press release sites useful (specifically I am considering a reputable pay for release service). I understand the knock on press releases in this digital age (namely that no one reads them and arguably never did . . . ), but I was interested in moving the discussion in a different direction . . . Do press releases services really help a sites performance based on increased backlinking? Is there a SEO benefit to PR services? My company is a local print company. I've done quite a bit of research on my local competitors, and specifically for a couple products we would like to dominate. The good news is that it looks like the hurdle would not be terribly high to really take over the web presence with a well planned and executed website/SEO campaign. My inclination is that for a relatively small company like mine (dealing with relatively small competitors) it WOULD benefit me to pay for the sheer number of backlinks a PR program would generate. The monthly cost is frankly about the same as the cost of this site, which OF COURSE I get value from (hey moderator, how about a couple extra MOZ points for that one!) Specifically, I am looking at this for myself, but feel free to expand the question to the broader topic.
Link Building | | damon12121 -
Value of a link from very large profile site
Hello We have an opportunity to get a link from a very large traffic site. It comes with a price tag, and Im wondering if it is worth it. Is it ok to mention the page and cost? It is the 5th largest internet site. Would be on their benefactors page. There are many other sites linking from the page, and its obvious they are on there for the link value. I know sometimes one link can do wonders for rankings, where thousands of others can not. But wondering if there is any way to quanitfy this. Is it worth it for the value of the backlink? If we link to the home page, the link juice (alot I hope) would pass through to the deeper pages, and increase their rankings for their target keywords? Thanks for your advise. Sam
Link Building | | Impact-2015550