Internal Links - Anchor Text - Strategy
-
Good Morning...
I was wondering if anyone has any thoughts or advice on an internal linking strategy for an e commerce website.
I was thinking about adding a link to all of the subcategory pages that says:
"View All : main keyword" and having my main keyword hyperlinked back to the home page.
This would provide users who have gotten to a subcategory page that may not be exactly what they are looking for simply click that link and go back to the home page to select a different category....
Would having an internal link with the same anchor text on roughly 30 pages hurt my rankings? Wouldn't that help users navigate through my site?
As always, any thoughts/advice or strategy tips are appreciated.
Thanks
-
Sorry gave wrong link
http://thatsit.com.au/seo/tutorials/a-simple-explanation-of-pagerank
-
Hi Prime,
I don't see there being a problem with this at all, as you said it's helpful for users, however, make sure that it makes sense from a grammar point of view as well, for example, "see all TV's" makes sense, but "see all car insurance" does not. Don't try to shoehorn a keyword in just for the sake of it.
I agree with Karl that breadcrumbs are a good idea both from an SEO point of view and a user point of view.
I hope this helps.
-
I cant see a problem here, but reading this page may be a help to sorry gave wrong link
http://thatsit.com.au/seo/tutorials/a-simple-explanation-of-pagerank
-
Thanks again, Karl...
Anyone else have any feedback regarding internal links and anchor texts?
-
I can't see it being detrimental to your rankings and I would say that as long as the list isn't too long then it'd be a helpful thing to have, if, as you say, your users aren't the most techy people!
-
Thanks Karl...
I don't think i have too many on-page links (roughly 50 internal per sub-category -product listing page). About 20 of the 50 on page links are to specific models (sizes). Each one of these pages has text explaining about the products they would find below. I was thinking of using the last bullet point on these pages to say something like:
"Not what you're looking for, view all: anchor text"
Do you think that is (A) helpful for the user and (B) helpful or detrimental to my rankings
Please keep in mind that many of the people that visit my site are not computer experts (or even anything remotely close to one) and have no idea what "breadcrumbs" are or that they can even click them to go back a level.
Thanks
-
you need to be careful about the number of onpage links you have. I take it you have your categories or products in a drop down (or some sort of menu) in the top navigation?
I'd recommend using breadcrumb navigation so that if users get to a certain level and decide they need to go back, then they can using the breadcrumb navigation. Your SEO and link building efforts will help you drive people to the right pages so just concentrate on making the user experience as easy as possible.
I would use an internal linking strategy through the content on the page though, especially if the categories/products are similar. Or maybe a "you may also like" section.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page links, header links, footer links
HI I have been hearing about links, you should keep to 100 Just look at this url http://www.powerwale.com/store/acdelco-sealed-vrla-iacdv5l--b-5ah-bike-battery/77031 and go for Recommend section, where you same product applies to different vehicles 1. im confused, should keep it or not?
Link Building | | Rahim119
2. Header links are less, Footer links are less, and in the future, we are planning to add more, will this affect SEO more than 100
i see many ecommerce sites, has menu showing many categories, more 100 categories links
3. Wht about link equity? If I have more links in header and footer page(all this will follow in the rest of pages).
4. More links in the header and footer shows that you are big ecommerce site.. Pls suggest, which is right way and go gain SEO value1 -
Anchor text after the recent Panda update
Hi everyone, I just read this article: http://goo.gl/GkgUr and I can confirm this is true because one of my websites drastically lost its rank last week due to high percentage of targeted keyword within back links. Thus, what I'm worrying about is the anchor text within back links. I'm about to launch a new web site soon that will be publishing lots of landing pages for a travel niche. What I initially thought is to optimize landing page by page, so when the current page ranks well to move on to next one and so on. I thought that, by ranking a single landing page well, will have some positive impact to the rest of landing pages. But, after a lot of time spent on studying link building strategies, I decided to spread back links among landing pages equally. I will try to get as much as possible back links from the relevant content and high quality sites (press releases, guest posting, link exchange, social networks promotion). Please correct me on this one if you disagree. According to the above article, the recent google panda update calculates a percentage of keywords among anchor text and it would be the best to keep those at less than 30%, including "link", "here", "domain.com" etc. For instance, lets say that my website counts 500 landing pages and every single one targets a different low competition exact keyword. So, if I start building back links equally for each of the landing pages and I want to cover each one with a back link from a relevant content, what should I use for the anchor text? Initially I thought the keyword should be the anchor text, but after I read the article I'm not so sure any more. I guess search engines would say something like: "Ok, there are 500 landing pages and 500 different anchor texts pointing to different pages that belongs to domain.com", perhaps this should increase TLD's authority but what will happen to the landing pages? Would search engines (primarily google) see them as a 100% single anchor text and harm the rank? I really appreciate your help. Thank you!
Link Building | | vlddlv0 -
PR web anchor text
We are submitting a press release today for a contest we are doing and it is actually news worth compared to a lot of things on PR web. Our question is PRweb.com still worth using? If we use them should we put an anchor text in it? We have one link to our home page and one to the contest page and we were going to have one link to a different page. But will linking to the third page with an anchor text be to much?
Link Building | | DoRM0 -
Text link to root in footer template
Hey Mozers, My first post here, I look forward to contributing what I learn and collecting knowledge branches (github joke) from you all. How valuable is a text link in the footer template to your home page (root)? My guess would be that it sends the on page link juice back to the home page. I don't believe this link should use keywords though (post penguin world). I realize we should have a pyramid architecture (http://www.seomoz.org/blog/internal-linking-strategies-for-2012-and-beyond) but should every page link back to the homage page? What variables does this effect?
Link Building | | phdosf0 -
Best Anchor Text Practices Post Penguin Panda
my question is what are the best practices Post Penguin and Panda for anchor texts? I have heard info about using brand names, and not having duplicate anchor texts. But i'm confused; if its best to have brand names then likely it will end up being duplicate. Also is having no anchor bad? I have also heard that it is best just to use the website URL. It would be great if someone could clear this up for me thanks.
Link Building | | ilyaelbert0 -
Internal Linking Structure
I have a question about internal linking. I am trying to rank for the term 'entertainment agent' and wonder wether I should go through my blog posts (50 or so) and link the words 'entertainment agent' to my homepage which is optomised for the keyword. Will that add any SEO value? Should I be directing any 'link juice' from my blog posts to the main pages I want to rank or will that look unnatural?
Link Building | | SamCUK0 -
How many nofollow links should we build to have a natural link profile
Hi guys, As with many link builders we have been building lots of dofollow links for our site, so many that mainly our incoming links are dofollow. Some pages have 99.5% dofollow external links which I know is not very natural. In your experience in terms of percentage how much should you have in terms of nofollow external links in your link profile. I noticed SEOMoz has about 12-13% nofollow external links, shall I go with this figure? Thanks guys. David
Link Building | | sssrpm0 -
Using an SEO Agency to build one-way links for you via link exchange
There are a number of SEO agencies which offer link building as part of their SEO offerings. I believe they build one-way links to the client site, by offering another link in exchange to the liking site. So, if the client site is "C", and link is being requested from site "A", the site "A" owner is offered a link from site "B" in return. Is this a good and/or recommended practice?
Link Building | | thinkvidya0