Moving Part of a Website to a Subdomain to Remove Panda Penalty?
-
I have lots of news on my website and unlike other types of content, news posts quickly become obsolete and get a high bounce rate.
I have reasons to think that the news on my website might be partly responsible for a Panda penalty so I'm not sure. There are over 400 news posts on the blog from the last 4 years so that's still a lot of content.
I was thinking of isolating the news articles on a subdomain (news.mywebsite.com)
If the news play a part in the Panda penalty, would that remove it from the main domain?
-
Not necessarily. I run a news website that covers current affairs. And as my site is in a small niche but has good domain authority, it ranks well for many random search terms. My bounce rate is about 83% but still ranks #1 for all my main keywords.
Naturally, I'd prefer if it were lower, but it does show that it's not a critical factor. I'm pretty sure it counts a lot more when Google calculates your quality score in AdWords however.
-
-
It's not low or thin content but I thought Google was using the bounce rate as an indicator of low quality content.
-
My understanding is that panda is about low quality and thin content. Are your news posts either thin or low quality content? If not why worry?
I can understand the problem with bounce rate, but two points: 1) your article might still be interesting for the person who searched for it. 2) you can promote your latest news stories at the bottom of the post and in the right nav, e.g. look at how the dailymail.co.uk right nav is filled with juicy news stories which I'm sure increase the pages read on their site and decreases the bounce rate, e.g. http://www.dailymail.co.uk/femail/article-2326088/Prince-Harry-delights-staff-surprise-visit-Chelsea-Flower-Show.html
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website cache has removed
Hi Team, I am facing an issue with cache of the website, despite various r&d I couldn't able to find the solution as code seems to be ok to me. Can any one of you check and let me know why home page and some of the product pages removed from the caching. See here: https://bit.ly/2Kna3PD Appreciate a quick response! Thanks
Intermediate & Advanced SEO | | Devtechexpert0 -
We are switching our CMS local pages from a subdomain approach to a subfolder approach. What's the best way to handle this? Should we redirect every local subdomain page to its new subfolder page?
We are looking to create a new subfolder approach within our website versus our current subdomain approach. How should we go about handling this politely as to not lose everything we've worked on up to this point using the subdomain approach? Do we need to redirect every subdomain URL to the new subfolder page? Our current local pages subdomain set up: stores.websitename.com How we plan on adding our new local subfolder set-up: websitename.com/stores/state/city/storelocation Any and all help is appreciated.
Intermediate & Advanced SEO | | SEO.CIC0 -
Moving low ranking domain
I have a website, that I rewrote great content for, but I recently found that there are many, many links going to the subdomain that may be pulling it down. Has anyone had experience taking down a site and then moving the content to a new site? Will it be considered duplicate content if you completely take the old site down and use rel="canonical" on new site pages? I don't want to lose the good content, but I cannot have it on the current URL with all the bad backlinking (it's a complicated situation, as I need to keep those backlinks which are affiliates). Thank you.
Intermediate & Advanced SEO | | RoxBrock0 -
Moving Content To Another Website With No Redirect?
I've got a website that has lots of valuable content and tools but it's been hit too hard by both Panda and Penguin. I came to the conclusion that I'd be better off with a new website as this one is going to hell no matter how much time and money I put in it. Had I started a new website the first time it got hit by Penguin, I'd be profitable today. I'd like to move some of that content to this other domain but I don't want to do 301 redirects as I don't want to pass bad link juice. I know I'll lose all links and visitors to the original website but I don't care. My only concern is duplicate content. I was thinking of setting the pages to noindex on the original website and wait until they don't appear in Google's index. Then I'd move them over to the new domain to be indexed again. Do you see any problem with this? Should I rewrite everything instead? I hate spinning content...!
Intermediate & Advanced SEO | | sbrault741 -
Would this drop indicate a manual penalty?
Website short link: f c w . i m (copy and remove the spaces) A few weeks ago now we dropped from around page 2 all the way to around page 14 for they keyword watches on Google UK. We have remained around the level of page 12-17 ever since. Other important keywords which we monitor have slowly moved from page 1 positions onto page 2 or the bottom of page 1. Of course this is really worrying us as we are an e-commerce website and we are in peak season. Natural suspects would be duplicate content issues, crawl issues or bad links. All of which we have looked into and spent the past month improving to the best of our ability. I have gone through almost all of the content on the website. We have our own written descriptions on our 5000 products and have identified a small amount with issues using Copyscape. We have lots of unique customer product reviews and we have our own unique blog. I have looked into Crawl Issues and fine tuned URL parameter settings, usage of canonical and added next and prev tags. All of the faceted navigation which shouldn't be indexed has been excluded through canonical for well over a month and again recently using URL parameters in WT. Our link profile is small and doesn't contain a lot of spam links - we have identified some and wish to get them removed but even so I don't think the small quantity of links (a lot of which are nofollow also) would justify dropping us over around 100 places for a clearly relevant keyword. The only other thing that might be an issue is a large number of on page links. This is partly due to drop down page navigation. All our pages are being indexed by Google though so I'm not sure if it is a problem. You could argue it dilutes page rank, but you would think Google's algorithms would take recurring page navigation into account somehow - removing it would probably be detrimental to our users. So really we wanted to see if any SEO experts could help me out with this. It seems to us that it is either something we have already identified (causing a lot more impact than we would expect following the latest Google updates) or something else. Maybe a manual penalty? Thanks if you read the whole thing! Didn't intend to write this much really!
Intermediate & Advanced SEO | | Scott.lucas1 -
Mobile Website Converters
Hey everyone, has anyone had a good experience with a mobile website converter software? I do web design, but I'm looking for something that would quickly convert a site to be mobile friendly. I want it to be SEO friendly and be on the same domain.
Intermediate & Advanced SEO | | JohnWeb120 -
Multi-language, multi-country localized website with duplicate content penalty
My company website is multi-language and multi-country. Content created for the Global (English-language only, root directory) site is automatically used when no localization exists for the language and country choice (i.e. Brazil). I'm concerned this may be harming our SEO through dupe content penalties. Can anyone confirm this is possible? Any recommendations on how to solve the issue? Maybe the canonical tag? Thanks very much!
Intermediate & Advanced SEO | | IanTreviranus0 -
Website Ranking Issue
Hey All My question is specfic to a particular website. The category of the website is Kitchen Appliances. The keyword is extremely competitive. The website I am currently optimizing has loads of products and many pages as well. I am constantly building links from industry specific websites for the website as well as composing articles and leading the users back to the website with keyword rich anchor text. I have been doing this for around 3 months and I do not see the website in the first 30 pages of the SERP (for the keyword kitchen appliances - the site is a page rank 2 BTW). No bugs reported as well in Webmaster tools. My next step is to add these articles to the website (www.example.com/KitchenAppliances ) with keyword rich metatags as well as content with internal links to my product pages. I also plan on sending traffic to these pages to build the pages link popularity. Do you think I can expect better results for the article pages than my original website product pages or do you think I should continue with the link building activity I was performing originally for the website. regards Ryan
Intermediate & Advanced SEO | | SEO5Team2