Need to know best practices of Search Engine Optimization 2013
-
I want to know best practices of Search Engine Optimization 2013 and also need best possible sources.
Thanks
-
I found this article useful: http://www.searchenginejournal.com/seo-in-2013-7-surprisingly-simple-factors-that-will-take-the-lead/57092/
Hope it helps,
Best regards,
Holger
-
Agreed, I shouldn't have left them off.
-
Great recommendations, Brad.
I'd add in searchengineland.com as well and look into presentations from the SMX conferences as sources.
-
My short answer would be to use the SEOmoz toolset to uncover some of your basic issues and work to correct them. From there I would start working on developing and building content on your site that can earn links. Earning links will require a significant amount of outreach to raise awareness about your content. I would also encourage you to focus on the user and what is good for them above your own thoughts about SEO. It is a delicate balance but building things just for SEO is never a good solution.
Here are some things I would encourage you to look at
- All Whiteboard Friday's
http://www.seomoz.org/blog/category/whiteboard-friday
- All recent Matt Cutts videos from the google webmaster youtube page
http://www.youtube.com/user/GoogleWebmasterHelp/videos?view=0
- If it is in the budget grab a ticket to mozcon in July
Hope this helps.
Brad
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
VTEX Infinite Scroll Design: What is On-Page SEO Best Practice?
We are migrating to the VTEX E Commerce platform and it is built on javascript, so there are no <a>tags to link product pages together when there is a long list of products. According to the Google Search Console Help document, "Google can follow links only if they are an</a> <a>tag with an href attribute." - Google Search Console Help document </a>http://support.google.com/webmasters/answer/9112205. So, if there a 1000 products, javascript just executes to deliver more content in order to browse through the entire product list. The problem is there is no actual link for crawlers to follow. Has anyone implemented a solution to this or a similar problem?
Intermediate & Advanced SEO | | ggarciabisco0 -
Best Practices for Title Tags for Product Listing Page
My industry is commercial real estate in New York City. Our site has 300 real estate listings. The format we have been using for Title Tags are below. This probably disastrous from an SEO perspective. Using number is a total waste space. A few questions:
Intermediate & Advanced SEO | | Kingalan1
-Should we set listing not no index if they are not content rich?
-If we do choose to index them, should we avoid titles listing Square Footage and dollar amounts?
-Since local SEO is critical, should the titles always list New York, NY or Manhattan, NY?
-I have red that titles should contain some form of branding. But our company name is Metro Manhattan Office Space. That would take up way too much space. Even "Metro Manhattan" is long. DO we need to use the title tag for branding or can we just focus on a brief description of page content incorporating one important phrase? Our site is: w w w . m e t r o - m a n h a t t a n . c o m <colgroup><col width="405"></colgroup>
| Turnkey Flatiron Tech Space | 2,850 SF $10,687/month | <colgroup><col width="405"></colgroup>
| Gallery, Office Rental | Midtown, W. 57 St | 4441SF $24055/month | <colgroup><col width="405"></colgroup>
| Open Plan Loft |Flatiron, Chelsea | 2414SF $12,874/month | <colgroup><col width="405"></colgroup>
| Tribeca Corner Loft | Varick Street | 2267SF $11,712/month | <colgroup><col width="405"></colgroup>
| 275 Madison, LAW, P7, 3,252SF, $65 - Manhattan, New York |0 -
[Very Urgent] More 100 "/search/adult-site-keywords" Crawl errors under Search Console
I just opened my G Search Console and was shocked to see more than 150 Not Found errors under Crawl errors. Mine is a Wordpress site (it's consistently updated too): Here's how they show up: Example 1: URL: www.example.com/search/adult-site-keyword/page2.html/feed/rss2 Linked From: http://an-adult-image-hosting.com/search/adult-site-keyword/page2.html Example 2 (this surprised me the most when I looked at the linked from data): URL: www.example.com/search/adult-site-keyword-2.html/page/3/ Linked From: www.example.com/search/adult-site-keyword-2.html/page/2/ (this is showing as if it's from our own site) http://a-spammy-adult-site.com/search/adult-site-keyword-2.html Example 3: URL: www.example.com/search/adult-site-keyword-3.html Linked From: http://an-adult-image-hosting.com/search/adult-site-keyword-3.html How do I address this issue?
Intermediate & Advanced SEO | | rmehta10 -
Google Search Console Crawl Errors?
We are using Google Search Console to monitor Crawl Errors. It seems Google is listing errors that are not actual errors. For instance, it shows this as "Not found": https://tapgoods.com/products/tapgoods__8_ft_plastic_tables_11_available So the page does not exist, but we cannot find any pages linking to it. It has a tab that shows Linked From, but if I look at the source of those pages, the link is not there. In this case, it is showing the front page (listed twice, both for http and https). Also, one of the pages it shows as linking to the non-existant page above is a non-existant page. We marked all the errors as fixed last week and then this week they came up again. 2/3 are the same pages we marked as fixed last week. Is this an issue with Google Search Console? Are we getting penalized for a non existant issue?
Intermediate & Advanced SEO | | TapGoods0 -
How Google organic search results differ in Local Searches?
We all know Google displays nearby results by locating our ip address. My question is how does these results differ? For eg 1. If someone from Newyork search for "chinese Restaurant in Newyork" 2. Someone from California search for "chinese Restaurant in Newyork" 3. Someone from California changes his location to Newyork and search for "chinese Restaurant in Newyork" What are the factors the Google SERP looks into to display the result in local terms?
Intermediate & Advanced SEO | | rajeevEDU0 -
Facebook page optimization
I'm working with a client who is "under attack" by one unhappy customer. That customer created a Facebook page to share her outrage, and her page is outranking my client's (consistently immediately above his FB page). I've checked all of the obvious things... page name page URL About section, and all business-related data He has MANY more "Likes" than she does, makes posts far more frequently (with much better Engagement), references his company name in almost every Post (as she does), and on and on. My main question is this... are there one or two factors that seem to have the most impact on how a given FB page ranks? Thanks for your help, Moz family! 🙂
Intermediate & Advanced SEO | | measurableROI0 -
What is best practice to eliminate my IP addr content from showing in SERPs?
Our eCommerce platform provider has our site load balanced in a few data centers. Our site has two of our own exclusive IP addresses associated with it (one in each data center). Problem is Google is showing our IP addresses in the SERPs with what I would assume is bad duplicate content (our own at that). I brought this to the attention of our provider and they say they must keep the IP addresses open to allow their site monitoring software to work. Their solution was to add robots.txt files for both IP addresses with site wide/root disallows. As a side note, we just added canonical tags so the pages indexed within the IP addresses ultimately show the correct URL (non IP address) via the canonical. So here are my questions. Is there a better way? If not, is there anything else we need to do get Google to drop the several hundred thousand indexed pages at the IP address level? Or do we sit back and wait now?
Intermediate & Advanced SEO | | ovenbird0 -
How to optimize an about page for SEO. Best practices? Word count?
Does anyone have any advice on word count and best practice SEO for a blog about page or even a website about page?
Intermediate & Advanced SEO | | jdodd0