Links are Everything, right?
-
So I have removed all errors to the site, have the keywords where they go in the title, and yet I dropped a spot. For those experts out there, are linking domains just everything these days?
-
Hi Jonathan.
Internal linking is linking to another page within the same domain. On your homepage you may not go into giant detail on something specific but you do cover it in a blog post. You would link to that post from that section of text on the homepage copy. It's all about continuing the user experience and passing on the authority of your homepage. Check out this post from SEOmoz for a more in depth explanation.
Also, I'm finding that our biggest ranking increases are coming from great content on the homepage and also throughout the site. I've seen link building also give increases but usually slower over time. Great content can bring the rise and link building should hold you there and move you up the final few places. A search engine's aim is to rank sites that it thinks a user will want to see and will find interesting and useful. I think great content and info is the key to this.
Hope this helps bro!
-
I work almost exclusively with Wordpress, is this even possible with "All in One SEO" plugin? Also internal linking meaning linking on a page I own to another page I own? I'm coming to SEOmoz from MajesticSEO and the vocabulary is fairly different so I'm finding myself lost on a few term.
-
thanks! will do!
regards!
-
Get your link text correct for a start and a read of this page will give you some background that will help.
http://thatsit.com.au/seo/tutorials/a-simple-explanation-of-pagerank
-
great advice!
what is the "best practice" for internal linking? what do you recommend?
regards!
-
Here is what works for me, with very few links.
Make sure your site score a perfect crawling score, I use the Bing api (you can get most of this using Bing WMT or IIS SEO Toolkit) for this. You will never get a perfect score using a CMS.
Use html5 tags and schema.org to clearly mark out your content, leave the search engine in no doubt what the page is about, and what is what in the page, once again you will never achieve perfection here with a CMS.
Use internal linking to it full potential.
Have original content, make sure it is clear and do not over optimize it, fine line here.
In short have good content clearly marked up as to what each peace is(html5 schema.org), clean code so that the search engine can easily work out what the page is about, what is content and what is layout.
-
Hey Jonathan, i am no expert, but we all struggle trying to rank in good spots. Link Building or Earning in fact is a very important part of the SEO Process. If you already covered the SEO Basic such as the site architecture, on page factors (title, content, text) you should engage on a link worthy content and link marketing campaign complemented by a social media campaign.
Anyways, it all depends on what your ultimate goals are. If rankings are your goal, you should `pursue a link earning campaign, along with a content strategy. We all struggle with rankings, so it should be an ongoing effort in order to master rankings.
If you havent seen this video, i recommended it a lot. It focuses on the types of links out there and which we should pursue. Future Proof Link Building
Hope it helps in some way.
-
thanks for the responses, i just started this campaign last week and was already seeing progress as of this week and then the report came back without the results I wanted. I know it will take time and Google will better reward natural progression. I guess I just wanted to vent! I'm went through a page report and fixed some critical keyword placement and will continue what I'm doing because I know based on research here that what I'm doing is right It will just take some time for everything to be recognized.
-
Words only provide relevance to the search term, they don't provide authority or trust. Generally, removing errors ensures that relevance is recognized by Google and that the authority and trust from external sources can be spread correctly to pages on the domain.
It may be time to regroup and develop a greater understanding of authority and trust, as applied to links and as applied to social networking and engagement.
-
Links are aren't that important, quality links are important ... but they are not everything (but they are important to getting the results you want, but don't ignore other aspects also).
But there are other major factors which are as important as well, just adding keywords to titles is not really optimising your website ..
Other factors which are as important is content, content and well content, insure your page contains quality relevant content for the phrase you are trying to rank for.
Insure you pages are structured well and easily acccesabile
Build a social profile around your website, this plays a huge part these days
There is no 100% proof way Jonathon ,but just adding a few backlinks and adding a keyword to a title is not a sure proof way to get results, you got to work at it.
Oh ,and just to add, your placement is the SERP is not something that will usually stay static, there will always be movement, and lots of factors that will cause this, like your competitor out ranking you and naturally pushing you down .... but dont expect your website to always stay att a spot for a certain key-phrase ... there will be movement
Hope that helps a little
Regards
J
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Audit
Reviewing a list of links from webmaster console for a client and there are links to their website which render a page but there' s no mention of the clients website on that page. Why does this happen? Why is Google thinking that there is a link to the clients website yet on the page there is no mention of that clients website. There's no comments etc. I don't understand this and if anyone can shed a light??
Link Building | | AL123al0 -
Should I ask sites that link to me to update links that redirect?
I have found some links to my site that go through a single 301 redirect to get to my site. Should I contact these websites to ask them to update the link, or is that not worth the time?
Link Building | | RCF0 -
Why so few links in webmaster tools
In Webmaster Tools it only shows one domain linking to our site totalvac.com, but we have lots of external links. Why is this?
Link Building | | totalvac0 -
Link over-building?
Hello all. One of the first things we do for our clients is to claim their local listings, include them on a set of selected directories (8-10), and blog directories (5), if applicable. Since they will all be linked to the client site, could doing all of this at once run us into problems with unnatural link growth? Thanks! Frank
Link Building | | FrankSweeney0 -
Linking to sites that link to porn or casinos, my site getting penalized?
I have some link exchanges with some sites to get web traffic but when i ran the bad neighborhood link checker, i found that one site links to some casinos and another site has one link to a porn site. Is this getting me penalized? should i remove the links to these sites? Thanks, Ron
Link Building | | Ron100 -
Disavow and link analysis
I am trying to work up a list of Domains to disavow from old SEO black hat (long time ago) and I think some recent bad SEO against the site. I found a few good articles here and started the process. Very daunting even on a site that never had a lot of link work done on it. One particular issue has my attention and need advice on what to do with it. I find 100s of backlinks that all resolve to the same IP 72.215.225.9 . Has anyone else seen this one. These are sites such as mengems.com or http://www.downey-realestate.com . I am using NetPeak Checker to grab stats on the backlinks after gathering backlinks for 5 different sites. These site all seem to come from Majesticseo and sure enough if I ping any of them they return 72.215.225.9 on at first and then go not found. They return a 200 in NetPeak . I was hoping not open thousands of backlinks to see if they existing before I create my Disavow list. Couple of questions. 1. Any harm in putting these on the disavow if in fact they really don't exist anymore? Do the disavow police not like your list being longer than it needs to be ? I am leaning to just leaving all of them off my list. Seems I read something that says dont ask google to disavow something that no longer exists because they are not penalizing you for it. 2. If I start with the most egregious Bad and ex-black hat domains and submit them, wait 3 weeks and the Penguin hit rankings do not recover at all then how to add to the list. Do I leave all the original disavows on the list, add to it and resubmit ? 3. My first thought was to simple send a list of all domain that have no Google indexed pages regardless of return status code. Basicly saying please clean the slate of this crap.....thoughts on this? Thanks jw
Link Building | | freestone0 -
Google Link Disavow and sites with extremely heavy but poor link metrics
Need help/opinions from the SEO's out there. I am working with a site that in the past hired an SEO company out of India. Over the course of their time together, this company submitted the clients url to tens of thousands of link exchanges and directories. Around the time of Penguin, the owners told me their inquiries dried up. Literally that same week they had a new website launched (designed by a local competitor) that really butchered the site. They were convinced the reduction in traffic/inquiries was due to the new site but I am convinced otherwise (suspect Penguin). Not only does the site need to be re-structured but their link portfolio needs to be diversified. Now on the plus side, the company caters and sponsors a number of events that earns them organic, relevant links. These are overshadowed by the tons of poor, irrelevant ones though. I read a few posts recently on the Google Link Disavow tool and to proceed slowly due to the unknown nature surrounding it. I have a good idea of what links are problematic and which ones are well served. However, the number of problematic links in my estimation is quite high (thousands). I am very hesitant to dive into Google Disavow and submit such a large number of requests. What are your thoughts? How would you proceed?
Link Building | | mattylac1 -
Should I unify my links?
Checking at opensiteexplorer.org I can see that: mydomain.com has has DA 26, linking root domains 1, total links 22 www.mydomain.com has DA 26, linking root domains 31, total links 89 The 22 links to the non-www domain come from the same site, which I would be able to convince to change to the www domain. Is it worth doing it? Will it add up to better DA? Thanks J PS: with only 32 root domains I think I have to do some serious link building...
Link Building | | TIBA0