Rank dropped for website
-
We have seen rankings drop considerably for www.think-ins.co.uk in the last 48 hours, I know Penguin 2.0 has been released but anyone got any ideas on what specifically we might have been penalised for?
Thanks
-
Hi,
The drop earlier in the year is linked to the fact that we had a complete rebuild and redesign of the website which led to some of our rankings dropping, we were gradually recovering most of our ranking positions but now have seen them drop off severely.
I have just found that a site we have an advert on (www.jr-leasing.co.uk) has put the advert as a site wide link and this is sending over 17,000 links to our home page, could this be playing a part?
Thanks
-
Hi!
If you were hit by Penguin, you were hit for external links. You must analyze all your backlinks, especially those that have the exact keyword you lost your position on as an anchor text. Make a list of all the external link that come from spammy looking websites, and try to remove them (you can either contact each webmaster or you can use the disavow tool in GWT).
You should check your Google Analytics report and compare organic traffic from today with organic traffic from 21 Mai. See what keywords were bringing most of your traffic and check if you still have the same position you had in Google before the update.
If you don't know what rankings you had before the update, you can use the search engine optimization report from Google Analytics or the queries report from Google Webmaster tool, like this: compare the average position you have today and the average position you had before the update. Before doing that, make sure you filter out all the data for images and mobile (you want your average position to include only web results).
If you are still unsure, there is one more check you can do: search your keyword on bing. If you have the same position on bing - or relatively similar to the position you had in Google - and you are not even in top 10 in Google, then it means you were penalized. For example you still rank with "motor trade insurance" in Bing.
Hope this helps and good luck!
-
Hi,
It look like you have an older bigger problem with tjis domain -> http://screencast.com/t/Evo7R77NXN2
As you have a big drop early this year. For the last 48h there is no visibility update yet though and you might be down again.
Cheers.
-
Some have dropped a few places - part time traders insurance had been 1st for the last couple of years but is now 4th, appreciate this isnt a massive drop but can already see the difference in traffic.
The more alarming change is motor trade insurance was around 38th (recovering after a complete web redesign and build in Feb) but now isnt in the top 200 other than a link to a news article which is still outside top 100.
-
What KW have you dropped for?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google ranking penalty: Limited to specific pages or complete website?
Hi all, Let's say few pages on the website dropped in the rankings due to poor optimisation of the pages or hit by algo updates. Does Google limits the ranking drop only to these pages or the entire website will have any impact? I mean will this cause ranking drop to the homepage for primary keyword? Will Google pose the penalty to other pages in the website if few pages drop in the rankings. Thanks
Algorithm Updates | | vtmoz0 -
Google: What factors contribute to rank a landing page in a specific country?
Hi community, I would like to know what is the criteria to rank a landing page in specific country Google search. For example, if we want to rank our landing page for "GDPR Australia", what are the factors which will impact beside writing the cotent related to the above mentioned keyword? Thanks
Algorithm Updates | | vtmoz0 -
How is this possible? #2 ranking with NO on-page keywords, no backlinks, no sitemap...
Hi everybody. I have a question ... I'm totally stumped. This question is being asked today (November 16th, 2015) just after Google updated something in their algorithm. Nobody seems to know what they did. and it has something to do with the new "Rank Brain" system they're now using. My niche is Logo Design Software (https://www.thelogocreator.com). I had the keywords "logo creator" on the page roughly 7 times. After Google updated, I lost about 10 spots and as of this writing, I've dropped to #15. So, maybe I over optimized. fine. Noticing that for the keyword "logo creator" ... NONE of the top 14 spots actually have "logo creator" in their page title and NONE of them have more that 2 instances (if any) of the keyword "logo creator" on the actual page. So I removed ALL instances of my keyword "logo creator" from my home page - used the Webmaster's Fetch Tool and moved up a few spots instantly. So what the heck? And the #2 spot for that keyword is www.logomakr.com - they have NO words at all on their pages, no blog, no sitemap and far fewer links than anybody in the top 10. Can anybody reading this shed some light? Marc Marc Sylvester
Algorithm Updates | | Laughingbird
Laughingbird Software0 -
Do scraped or borrowed articles with my links still pass page rank?
I wrote some articles for Ezine Articles a few years back and i still see links in the ose to my site that are from these articles that were borrowed from the Ezine Articles bank. Do the links in these articles still count toward my site including link juice and anchor text or does google discount them as duplicate content? I was told that Google counts these links for about 3 weeks and then discounts them as duplicate content so it's like they don't exist. Any truth to this or should i make the articles on my site available for people to copy and paste into their blogs as long as they keep my links intact? Thanks, Ron
Algorithm Updates | | Ron100 -
Does Search Volume Directly Effect Organic Search Result Rankings?
For example, if 20,000 people searched for "seomoz toasters," do you think a page on seomoz.org that mentioned toasters would begin to rank well for the query "toasters"?
Algorithm Updates | | tatermarketing0 -
Old website, new domain name
Hi, We have an old website which is currently being 301'ed to a new domain name / bespoke e commerce website as we're rebranding and having an increase in the range of products we will be selling. My question is can we keep the original e commerce website selling the original products under a new domain name and escape duplicate content issues with the product descriptions as we have copied & pasted product descriptions to the new website ? I'm looking to the future and building another domain name will help with future expansion plans / thoughts. Both websites are registered to us at the same business address if this helps. Please feel free to ask questions if I haven't worded this very well! Many thanks in advance.
Algorithm Updates | | OliverBainbridge0 -
50% of my keywords just had a significant drop for no reason no changes?
I just looked at a report for one of my sites in moz pro and Improvement: 35 slots 35/75 keywords just dropped on google, I didn't make any changes recently Ranking Changes Improvement: 12 slots 12 Improved Improvement: 35 slots 35 Declined Many dropping 5 - 22 places! Any ideas on whats up, thank fully it didn't effect traffic, its pretty low anyways, but it has stayed the same... But still dropped to page 5 for lots of stuff. Strange. Did google just update or something? Thanks for any ideas.
Algorithm Updates | | syndicate0 -
Difference in which pages Google is ranking?
Over the past two weeks I've noticed that Google has decided to change which pages on our site rank for specific keywords. The thing is, this is for keywords that the homepage was already ranking for. Due to our workload, we've made no changes to the site, and I'm not tracking any additional backlinks. Certainly there are no new deep links to these pages. In SEOmoz dashboard (and via tools/manual checking with a proxy) of the 24 terms we have first page ranking for, 9 of them are marked "new to top 50". These are terms we were already ranking for. Google just appears to have switched out the homepage for other pages. I've noticed this across a couple of client sites, too, though none to the extent that I'm seeing on our own. Certainly this isn't a bad thing, as the deeper pages ranking means that they're landing on the content they want first, and I can work to up the conversion rates. It's just caught me by surprise. Anyone else noticing similar changes?
Algorithm Updates | | BedeFahey1