Getting a highly ranked site a better result for 1 search term
-
I have a highly ranked website for a niche category. My site ranks higher in SEOMOZ than all of my competitors, but I can't get any higher than 4th on a page for one specific search term.
What can I do to help my site increase its ranking on a specific search term?
-
Thank you for the advice. I'm not a fan of controlling anchor text either. I don't want to end up in trouble with any of the search engines.
I will give it a try on a limited basis and see how it affects the search results.
-
I'm fairly tough on anchor text and I don't think you should control it any more than you have to but you're showing 3300 links on Open Site Explorer and I show zero with that exact anchor text. I'm not suggesting you go build 1000 targeted anchor text backlinks ... but zero won't get you there.
(You have 438 for "buy fireworks" and you are much higher ranked on that keyword. I would suggest doing a bit of link building would help a lot.)
-
My site is www.allsparkfireworks.com and I'm trying to rank highly for "buy fireworks online". Does this help out with possibly evaluating the issue.
-
Without seeing page specifics it's hard to say if the page is affecting the result (title, content, bolds, tags, etc.)
However, "winning" Moz metrics definitely doesn't mean you'll outrank everyone for everything. I wrote a post on some factors that go beyond Moz. http://www.seomoz.org/blog/going-beyond-moz-metrics-to-answer-why-is-this-site-outranking-me
The other thing to keep in mind is - they may outrank you on one page for a huge variety of reasons: anchor text (yours OR theirs), specific weight of links to that page, specific weight and anchors of links to that page, cocitation (everytime they're mentioned is alongside that keyword, while you're mentioned alongside many.) etc.
So ... it's difficult to say without specifics but with well over 200 factors, it's worth considering that there isn't just one "easy fix" reason they're winning that term.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are non-breaking spaces ( ) in keyword phrases bad for ranking
Hello all, I came across a tip for avoiding text orphans in responsive design by putting a non-breaking space between the last two words. While this works nicely, I was wondering if I did this inside of a keyword phrase, would it still rank equally as well? Or will it be viewed as separate phrases or terms? Thanks, Roman
Web Design | | Dynata_panel_marketing0 -
Key word rankings for subsets of professions
Hello, I am a web designer who predominantly works with WordPress at the moment but I have the ability to work on any platform. Now locally I rank high for terms like Wordpress designer nj but my broad keyword web design nj has been on the decrease. From page 1 to 5 or 6 now. I would like to rank on page1 for this term regularly as it provides the best chance at new leads. I currently do not have a page on my site dedicated to web design alone my focus has all been Wordpress. is it recommended to create a separate page to rank for web design keywords as well even though the majority of business I do is with Wordpress?
Web Design | | donsilvernail0 -
Is it okay to design different mobile site for different browsers
Hi, Is it okay to design different mobile site for different browsers on same url. The content of the site will also be different on different browsers. Will it be treated as black hat by Google. The mobile site & desktop site has same url across devices & browsers. Regards
Web Design | | vivekrathore0 -
Site is getting crushed by spam traffic and Google Webmaster Tools giving crawl warnings. Also...
Currently hosting a site I'm planning on moving to a new server ASAP, 301 redirecting and have a domain that has nice authority and very old. On the current site I need to clean up the blog. I have a few questions actually.... 1. I'd like to remove most of the blog articles as I want the new site to be very high quality, but isn't it dangerous to do a 301 redirect to the same page for all these articles? 2. I want to focus on the new site as the current site has too many issues but still managing to hang in their. is highly outdated yet I don't want to spend a ton of time on the site before the 301 redirect. With the Pigeon and Panda 4.0 rumors being released soon, I want to get the new site completed ASAP. Do you think it's better if I fix the 3. Would removing cloudflare make things better or worse with the crashing of my site due to high traffic (mainly spam on the blog.) 4. My best article by far is outdated, but should I waste time updating it before redirecting or should I just get the new site going? I did way too many guest posts thinking content is king, but at least checked the outgoing links Domain Auth, Page Auth, and MozTrust in OSE, but first off I'm going to remove a page that mentions I'm looking for guest bloggers. I tried to keep the posts relevant but at the time you could get away with 5. Anything I can do to slow down these spammers on Wordpress? I noticed most of them are checking for vulnerabilities but I'm keeping it up to date, have caching setup. Thanks!
Web Design | | eugenecomputergeeks0 -
Will launching this site get my E-commerce site penalized?
Hello.. I am wondering if you guys think launching a site like this is a good or a bad idea. All of the links on it go directly to the exact corresponding page on the ecommerce site. Do you think Google will penalize my site for launching sites (i have many other domains that i will be setting up similar to this) like this? Thanks...
Web Design | | Prime850 -
Hi Everybody. I have a large site that is made up of the main site then a large support site. The support site has a lot of overlapping content and similar titles. Would it be beneficial to separate the two? Thank you. All answers appreciated.
Hi Everybody. I have a large site that is made up of the main site then a large support site. The support site has a lot of overlapping content and similar titles. Would it be beneficial to separate the two? Thank you. All answers appreciated.
Web Design | | arithon0 -
Site Re-Design - Running old XML site map for 301's
Hi all, We are going to launch a new site design for our current e-commerce site. I have taken this opportunity to change some categories due to keyword research and all old categories will be 301ed to best fitting new category. So I have 2 questions about moving stuff over; 1. I read that leaving the old xml site map running for the first week, would help, because this would give crawlers the chance to run through the site and follow the 301s, which would help pass the juice. How true does this sound? 2. I was thinking of re-writing all category and sub category titles, meta descriptions and on page content. The positive of this is loads of fresh content - but doing this all at the same time with the new site launch might see some major dropping in search ranking. I've identified our top traffic keyword terms/pages, would it be more wise to leave these pages, and change the others, or would the total new fresh burst have a better impact? Cheers
Web Design | | ToxicFox0 -
Site Ranks on Page 1 - Would launching new site hurt that
Hello, I currently have a website ranking in the top 7 for my main keyword. The website was built in 2004 and is definitely outdated, yet still ranks very high and brings in business. If i launched a new site on this domain, what would happen to my rankings? Would they drop? would they rise? If i don't launch the new site, will this site eventually drop due to being old and outdated? Any advice would be helpful...
Web Design | | Prime850