Low PA but still ranking no.1??
-
Can anybody shed some light on this. A competitor is ranking no.1 for the keyword "storage" which is a very competitive keyword in our industry. There url is www.publicselfstorage.com.au
When using Site Explorer, l can see that they have a very low PA, low external following links etc compared to the companies ranking 2 and 3.
http://www.storageking.com.au/melbourne.html
How are they still managing to rank no.1?
-
thank you Moosa
-
Thank you for that Michael
-
thank you jeff
-
Thank you Fedrico
-
Hello Robert,
I just did the quick comparison of the three websites that you have mentioned and in my opinion the link profile of all the 3 websites are clean and properly optimized (no sign of over or spam optimization)
There can be two reasons why this is happening
1. On-Page Issues
There can be a huge possibility that the on-page is over saturated for two websites as compare to the one that contain less DA although in my quick look this didn’t seems to be the problem!
2. Penguin 2.0 Adjustment
If this SERP setting for this keyword is just few days old that this can be the penguin 2.0 settlement that launched around few days ago! If this is the case then it will fix within the next few days once the things will get settle down.
Not really sure about anything but I have shared what I believe can be the case!
-
Hi Robert,
I believe there are some specifically relevant adjustments in the AU search engines which are throwing up very low authority sites which makes me believe the optimsation profiles of the competitor's could be over saturated either on page or linking profiles etc.
Kennard's and Storage King both have large linking profiles.
Here is another example for SEO Brisbane:
-
The problem with a straight up link analysis is that there are other metrics involved in the equation. Maybe they have great engagement metrics...there is something about the site that makes it look "better" than the other two you listed...maybe it's the bright colors? the first thing you see are "10% Off", "Free", "save $$S" etc.
-
You will be able to find that on almost every niche. Google just doesn't follow the same numbers as SEOMoz. What are they doing they to rank is the real question. Apparently no black-hat, maybe content? who knows...
Usually, you can find more consistent results (compared to SEOMoz data) on Bing.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking Suggestions
Hi There, I am currently working on this site: completesteamclean.ca to rank as high as possible for "carpet cleaning windsor" on Google.ca and I can't seem to make any head way against the other websites ranking. I've optimized the page, created social media accounts for activity, even invested in Google Adwords and Facebook ads to try to boost my presence. Does anyone have any suggestions on any tactics/revisions I can make that may help boost my site?
Intermediate & Advanced SEO | | MainstreamMktg0 -
Google Rankings Are Dancing What To Do?
I was been ranking on page no.3 for many of my keywords. Suddenly they all dropped to Page No.9& Page no.10. Now 10 days back one of my keyword got back to page no.4 & now suddenly today it went back to page no.9 again. I haven't done any changes to the site. My page speed is less than 4secs. Checked everything & all seems fine. No errors or manual actions notification in Webmaster too. Should i wait for the rankings dance to get over or should i start doing something. Currently i am planning to get fresh pages with good content added to the website for the whole month of July. Suggest me what to do?
Intermediate & Advanced SEO | | welcomecure0 -
Rankings and search traffic fell off a cliff
Hi Moz community, One of my clients has a beast of a website built in ASP.NET (which causes me problems cos I don't have much experience in that) It is a job-site that aggregates job opportunities from other job-sites and provides a job matching service by email etc. They used to have great presence on Google naturally for thousands of job searches. Since Penguin and Penguin 2.0 (I think) their traffic has fallen off a cliff. I have been doing some "off-page" experimentation, seeing if we can fix a lot of issues by re-sculpting their backlink profile (seeing as it was after penguin). but what I have found is that some pages respond to this off page work but some just do not at all, despite how we approach it, such as disavowing previous links building fresh new top quality content links with natural anchor text etc.... Which has lead me to the conclusion that the wider issue is on-page and potentially site structure. Unfortunately as it is ASP.NET I am not so comfortable diagnosing the issues. I think also some issues will be related to dupe content etc.... but I would LOVE to get some input from my learned Moz colleagues. The website is http://www.allthetopbananas.com/ - any tips on how to recover from this dramatic loss of traffic would be massively appreciated. Kind regards
Intermediate & Advanced SEO | | websearchseo0 -
Redirect or Rewrite? 2 pages ranking
We have two pages ranking for "Custom Web Design" http://www.imageworksstudio.com/custom-web-design ranks higher (consistently 9-13) and http://www.imageworksstudio.com/content/custom-web-design ranks around 35-40 the latter is actually an older version of the article that never was replaced or taken down - but it has the majority of the links to it Wondering if we should update the old content so it is not similar to the one that is ranking better or if we should redirect everything to /custom-web-design to see if it can secure better rankings?
Intermediate & Advanced SEO | | imageworks-2612900 -
Still Going Down In Search
After signing up to SEOmoz as a pro user and sorting out all the things that the search flagged up with our website (htyp://www.whosjack.org) we jumped very slightly in search only to continue going down again. We are a news based site, we have no dup content, we have good writers and good orangic links etc I am currently very close to having to call it a day. Can anyone suggest anything at all from looking at the site or suggest a good SEO firm that I could talk to who might be able to work out the issue as I am totally at a loss as to what do do now. Any help or suggestions greatly appreciated.
Intermediate & Advanced SEO | | luwhosjack0 -
De-listed? What happened? No rankings??
Was ranking on first page for over 80 terms with over 25 in the top 3 and my main keyword was ranked #4...now my twitter account has replaced my website for #4 in the rankings for the main keyword. I now have ZERO Rankings for all keywords for my website. I have no idea what happened. ** Is there anyway for me to check with Google to see why I have been wiped off the map in the search rankings? ** Boo
Intermediate & Advanced SEO | | Boodreaux0 -
Is there any correlation to time and search ranking?
Is there any evidence that google acknowledges the time that a site has been online with all other things being equal for search ranking?
Intermediate & Advanced SEO | | casper4340 -
Rank went up, But?
ok, I have been optimizing a sit for a while and decided to drop the flash site build an HTML site instead for obvious reasons. But, as I was building the new site, BANG! a big jump in Google rank? How can this be, I thought out loud. Must be all my anchor text kicking in...So, I am left with this question...Or did google pick up on my new site as I was building it. I build it on a new DNS, then revert back to the main DNS... Drop the HTML site and continue my link getting with the main site? Or chalk it up under something else and roll with new site. I hope that was not to confusing
Intermediate & Advanced SEO | | SEObleu.com0