On Page Grade Reports - Which to optimize first?

[justin-brock]

I'm wanting to prioritize my on-page optimization efforts by doing the work that will have the most impact first.

Let's say, hypothetically, that this was my on-page report card:

Grade A - 60 reports
Grade B - 20 reports
Grade C - 70 reports
Grade D - 70 reports
Grade F - 300 reports

Where is the biggest opportunity for increasing good traffic?

• Doing more work on Grade A pages to ensure I continue to rank
• Moving mid-grade pages up to high-grade pages (e.g., raising a B to A, or a C to B)
• Moving low-grade pages up to mid-grade pages (e.g., raising a D to C, or a F to D)

[Syncro]

Think of it like this:

If the grade F is on page 2 position 15, while the grade C is on page 1 position 5, would you benefit more from;

Grade C moving from 5 to 2
Or, Grade F moving from 15 to 10?

[justin-brock]

Well, let's say I have 2 equally important keywords scored as C and F respectively. Do I impact my business more by optimizing the mid-range or the low-range. That's what I'm trying to figure out.

[josh-riley]

I agree; prioritizing based on the importance of the keywords can be more important than trying to move the needle for lesser important keywords.

[firstconversion]

Don't worry about what they are now, get the ones that make you money to Grade A asap

Stephen

[KarlBantleman]

Hi Justin,

I'd say it depends on how important the keyword is to you. If you got a grade F for something then I assume you aren't even targeting that keyword!

Look at easy/hard the fix would be as well because some of the fixes need a considerable amount of work. As long as it is a keyword and page that is going to drive traffic and sales, I'd concentrate on moving the C's to B's and B's to A's.