Keyword place in page HTML code? Higher is better?

[Patogupirkti]

Hello,

is it important to place keyword more higher in html code

Our situation: item page. H1 and all text about this item with keyword mentioned three times is in the end of html code? Competitors pages with info about item, but higher keyword place and description in html code make better in SERPS. Could it be reason? Could we change place of text about item in html code ?

Giedrius, Lithuania

[CraigBradford]

Hi G,

I wouldn't worry about it from an SEO point of view, changes of that size will have little or no impact. It's strange from a user point of view though to have the main heading of a page below the fold so I might consider doing it anyway.

[TakeshiYoung]

From and SEO & user perspective, having your content higher on your page is generally better. If your content is below the fold, Google may not value it as much.

[Atomicx]

Placing the keyword in certain spots within your code will have very little if any weight into a site's ranking. You should provide us with the links to give a better answer as to why they may rank higher