Duplicate content or not? If you're using abstracts from external sources you link to
-
I was wondering if a page (a blog post, for example) that offers links to external web pages along with abstracts from these pages would be considered duplicate content page and therefore penalized by Google.
For example, I have a page that has very little original content (just two or three sentences that summarize or sometimes frame the topic) followed by five references to different external sources. Each reference contains a title, which is a link, and a short abstract, which basically is the first few sentences copied from the page it links to.
So, except from a few sentences in the beginning everything is copied from other pages.
Such a page would be very helpful for people interested in the topic as the sources it links to had been analyzed before, handpicked and were placed there to enhance user experience.
But will this format be considered duplicate or near-duplicate content?
-
Are you going to get some sort of penalty for it? No. Duplicate content doesn't work that way unless you're just a low-quality or scraper site. Are you going to rank for a lot of keywords in the quoted text? No, probably not.
If there's value in your curation, you could in theory rank for the theme or topic that you're covering with the external quotations. This is especially true if you're pulling together hard-to-find or obscure quotations together, or combining them in an interesting/unique way.
Providing unique content is generally a good way to go in organic search, but there are plenty of aggregation sites succeeding. This was all MetaCritic had before it filled up with user reviews, but it was insanely useful. Don't let anyone tell you that content will get you penalized or something just because it can be found elsewhere. Do cite your sources and think about user comments. If you provide something uniquely valuable to the user, there are ways to make even pure duplicate content work in search.
-
Romanbond,
This is thin content/Panda kind of stuff. If your users find it valuable and outside sources link to your abstract pages, it could pass muster. It's likely though, that those pages will not build up the authority that they need to either rank well themselves or pass along link equity to those pages they link to.
-
Hmmm I would say borderline. If this was the mainstay of posts to a site, then I would be worried. However if you have lots of other content published on a regular basis that is content-rich and engaging, then I would be less worried.
If the main goal here really is for users, rather than SERPS, why not noindex, dofollow the page?
Couldn't you twist this a little though, have a unique intro at the start of the article, then a paragraph of your own thoughts on each topic - adding value and provoking thought, then a link to the topic after that? It's what I do on some of my sites, and it works well!
-
It would probably be duplicate content. The page would be useful for people who stumble upon your site, but why would Google want to rank that page over the actual sources themselves? So your best bet is to add plenty of your own content to that page, or rank the rest of your site and link to this useful resource (not expecting it to rank on its own).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Google not disavow some bad links
I have submitted bad links that I want to disavow on google with the Moz Pro hight spam score. Its almost 4 months completed yet I have a bad link that exists with high spam score any solution? https://fortniteskinsgenerator.net/
White Hat / Black Hat SEO | | marktravis0 -
Buying a blog that already has links and authority
Hello, I hope all are well and keeping safe. I am about to launch a brand new website and am looking to get a slight boost of links to get started. I looked on Fiverr, but realise that this may not be the best option. I have found a blog for sale that matches with a section of my niche. SO have a couple of questions: 1. Is it still worth buying blogs and doing a 301? 2. If yes, would it still work if i 301 these to a category of my main blog? 3. According the moz tool, it has a spam score of 2%, I am attaching an image of the spam score from moz. I am a bit lost and would appreciate any feedback on best practice or if anyone has tried something similar. Many thanks Shehzad O92dqn7
White Hat / Black Hat SEO | | shehzad0 -
Question RE: Links in Headers, Footers, Content, and Navigation
This question is regarding this Whiteboard Friday from October 2017 (https://moz.com/blog/links-headers-footers-navigation-impact-seo). Sorry that I am a little late to the party, but I wanted to see if someone could help out. So, in theory, if header links matter less than in-content links, and links lower on the page have their anchor text value stripped from them, is there any point of linking to an asset in the content that is also in the header other than for user experience (which I understand should be paramount)? Just want to be clear.Also, if in-content links are better than header links, than hypothetically an industry would want to find ways to organically link to landing pages rather than including that landing page in the header, no? Again, this is just for a Google link equity perspective, not a user experience perspective, just trying to wrap my head around the lesson. links-headers-footers-navigation-impact-seo
White Hat / Black Hat SEO | | 3VE0 -
Duplicate content site not penalized
Was reviewing a site, www.adspecialtyproductscatalog.com, and noted that even though there are over 50,000 total issues found by automated crawls, including 3000 pages with duplicate titles and 6,000 with duplicate content this site still ranks high for primary keywords. The same essay's worth of content is pasted at the bottom of every single page. What gives, Google?
White Hat / Black Hat SEO | | KenSchaefer0 -
The use of a ghost site for SEO purposes
Hi Guys, Have just taken on a new client (.co.uk domain) and during our research have identified they also have a .com domain which is a replica of the existing site but all links lead to the .co.uk domain. As a result of this, the .com replica is pushing 5,000,000+ links to the .co.uk site. After speaking to the client, it appears they were approached by a company who said that they could get the .com site ranking for local search queries and then push all that traffic to .co.uk. From analytics we can see that very little referrer traffic is coming from the .com. It sounds remarkably dodgy to us - surely the duplicate site is an issue anyway for obvious reasons, these links could also be deemed as being created for SEO gain? Does anyone have any experience of this as a tactic? Thanks, Dan
White Hat / Black Hat SEO | | SEOBirmingham810 -
Is it still considered reciprocal linking if one of the links has a nofollow tag?
I have a popular website in which I include nofollow links to many local businesses, like restaurants and retailers. Many of the businesses are local startups that are more focused on word of mouth and often have no idea what SEO is. Seeing as I am already mentioning them on my website and my readers are finding them via the links, I want to reach out to these businesses to see me if they might give me a link since I have been linking to them for years. My question is: If these business owners decide to link to my wesbite and they give me a 'followed' link, will this look like reciprocal linking in the eyes of search engines? In other words, does the nofollow tag I put on my links to other businesses negate the reciprocal link penalty since both parties are not benefiting from a link juice exchange?
White Hat / Black Hat SEO | | AndrewHill0 -
What are some of the worst links that you have come across?
I'm talking the least relevant and incredibly spammy. We've all done site audits and stumbled across some ridiculous ones. The funnier the better. I'm compiling a list of hilarious links that sites have gotten. Any input would be great!
White Hat / Black Hat SEO | | KevinBloom0 -
Anyone used clicksubmit.co.uk?
As title, anyone used them? their reviews all sound really positive (if they're real). The system sounds like an auto submitting back link generator - which can't be good?
White Hat / Black Hat SEO | | FDFPres0