Duplicate content or not? If you're using abstracts from external sources you link to
-
I was wondering if a page (a blog post, for example) that offers links to external web pages along with abstracts from these pages would be considered duplicate content page and therefore penalized by Google.
For example, I have a page that has very little original content (just two or three sentences that summarize or sometimes frame the topic) followed by five references to different external sources. Each reference contains a title, which is a link, and a short abstract, which basically is the first few sentences copied from the page it links to.
So, except from a few sentences in the beginning everything is copied from other pages.
Such a page would be very helpful for people interested in the topic as the sources it links to had been analyzed before, handpicked and were placed there to enhance user experience.
But will this format be considered duplicate or near-duplicate content?
-
Are you going to get some sort of penalty for it? No. Duplicate content doesn't work that way unless you're just a low-quality or scraper site. Are you going to rank for a lot of keywords in the quoted text? No, probably not.
If there's value in your curation, you could in theory rank for the theme or topic that you're covering with the external quotations. This is especially true if you're pulling together hard-to-find or obscure quotations together, or combining them in an interesting/unique way.
Providing unique content is generally a good way to go in organic search, but there are plenty of aggregation sites succeeding. This was all MetaCritic had before it filled up with user reviews, but it was insanely useful. Don't let anyone tell you that content will get you penalized or something just because it can be found elsewhere. Do cite your sources and think about user comments. If you provide something uniquely valuable to the user, there are ways to make even pure duplicate content work in search.
-
Romanbond,
This is thin content/Panda kind of stuff. If your users find it valuable and outside sources link to your abstract pages, it could pass muster. It's likely though, that those pages will not build up the authority that they need to either rank well themselves or pass along link equity to those pages they link to.
-
Hmmm I would say borderline. If this was the mainstay of posts to a site, then I would be worried. However if you have lots of other content published on a regular basis that is content-rich and engaging, then I would be less worried.
If the main goal here really is for users, rather than SERPS, why not noindex, dofollow the page?
Couldn't you twist this a little though, have a unique intro at the start of the article, then a paragraph of your own thoughts on each topic - adding value and provoking thought, then a link to the topic after that? It's what I do on some of my sites, and it works well!
-
It would probably be duplicate content. The page would be useful for people who stumble upon your site, but why would Google want to rank that page over the actual sources themselves? So your best bet is to add plenty of your own content to that page, or rank the rest of your site and link to this useful resource (not expecting it to rank on its own).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What would be the best course of action to nullify negative effects of our website's content being duplicated (Negative SEO)
Hello, everyone About 3 months ago I joined a company that deals in manufacturing of transportation and packaging items. Once I started digging into the website, I noticed that a lot of their content was "plagiarized". I use quotes as it really was not, but they seemed to have been hit with a negative SEO campaign last year where their content was taken and being posted across at least 15 different websites. Literally every page on their website had the same problem - and some content was even company specific (going as far as using the company's very unique name). In all my years of working in SEO and marketing I have never seen something at the scale of this. Sure, there are always spammy links here and there, but this seems very deliberate. In fact, some of the duplicate content was posted on legitimate websites that may have been hacked/compromised (some examples include charity websites. I am wondering if there is anything that I can do besides contacting the webmasters of these websites and nicely asking for a removal of the content? Or does this duplicate content not hold as much weight anymore as it used to. Especially since our content was posted years before the duplicate content started popping up. Thanks,
White Hat / Black Hat SEO | | Hasanovic0 -
Content placement in HTML and display
Does Google penalize for content being placed at the top of the page and display for users at bottom of the page? This technique is done by CSS. Thank you in advance for your feedback!
White Hat / Black Hat SEO | | Aerocasillas0 -
Why should I reach out to webmasters before disavowing links?
Almost all the blogs, and Google themselves, tell us to reach out to webmasters and request the offending links be removed before using Google's Disavow tool. None of the blogs, nor Google, suggest why you "must" do this, it's time consuming and many webmasters don't care and don't act. Why is this a "required" thing to do?
White Hat / Black Hat SEO | | RealSelf0 -
Benefits of having outbound links
Are there any strengths (benefits) in having outbound links within the site regarding SEO? If linking to reputable sites, would that help increase our SEO strength or does that only work if they links back to us?
White Hat / Black Hat SEO | | WebRiverGroup1 -
Should I Disavow Links if there is No Manual Action
Hello, I just recently took on a client that had hired a very black hat seo and used their service for roughly two years. He outsourced link building and the link profile is full of spun articles and blog commenting on chinese websites etc… The anchor texts/pages used for all this spamming no longer rank, but there is no penalty in Webmaster tools manual actions. I was thinking about disavowing some of the obviously spammy backlinks that exist but would that be raising a red flag that could lead to a manual action and even more negative movement? Have you ever heard of anything like the situation i'm dealing with where its obvious the pages have been hit but there is no manual action? What do you all think/suggest? And Should I disavow some terrible links and potentially open a can of worms?
White Hat / Black Hat SEO | | Prime850 -
What to do if you've been hacked.....
Just logged into our CMS system and it appears we have been hacked. All page titles have been hijacked adding a secondary title tag linking out to website http://emapaydayloans.com with anchor text pay day loans. Our Web Dev team are working on fixing the hack now. My concern is the potential knock on effect to SEO. This looks like a bad neighbourhood site: 3 pages indexed PR 0 And for I don't know how long we've had almost every page on all our domains linking out with the following page title including the same link and anchor text: payday loans I assume its a wait and see at this stage.
White Hat / Black Hat SEO | | RobertChapman0 -
Does having the same descrition for different products a bad thing the titles are all differnent but but they are the same product but with different designs on them does this count as duplicate content?
does having the same description for different products a bad thing the titles are all different but but they are the same product but with different designs on them does this count as duplicate content?
White Hat / Black Hat SEO | | Casefun1