Link Building
-
We have just recently launched a new website in Australia and as l am new to the SEO community, l was looking for a little advice on link building.
Where is best to start? There are not many authorative websites for our industry. Are there specific websites that are good to link to? Are there any good tools to assist with this?
Any help would be great. Thank you.
-
Thank you Tom
-
Thank you for that John. I've noticed that some of our competitors that rank high in the organic searches link with sites that have a high DA but low PA and visa versa. Which is better to target and what is classed as high?
-
Thank you Julian.
-
Hi Robert
Are there any broader fields that your industry could fall under?
It's perfectly fine to offer content on topics partially related to your site if they offer some great user value. For instance, your website may offer horse trailers (it just came into my head) - but your expertise may include small business management and how to manage accounts, logistics and how to ensure multiple deliveries reach their destination on time and so on. If you can write on these topics and offer a unique take on things, you could get other websites to link to you.
So you can think outside the box, as it were. Also, if you haven't claimed your local listings, that's a good place to start. Enter your URL to getlisted.org.
And I thoroughly recommend having a look at Jon Cooper's link building tactics. There's a great compendium here that you can filter on things like time and resource, as well as this series on the most creative link building examples you will find.
-
Hi Robert,
Firstly and most importantly ,do not get some automated tool to do this for you ,as tempting as it might be .. as reassuring as some of these software's sales pitch is, do not use them !!!!
Second thing, one good link (from an authority) is worth 20 low level links ... So focus on quality as opposed to quantity,
Build links that are related to your community, for example if you resell a service or products ,ask your supplier to link your website, try and get linked off any authorities within your industry (I know you mentioned there aren't that many but they would be worth a lot more than any low level links.)
Have quality content on your website (you never mentioned what type of website you built), have content that people would want to share, make it interesting, relevant, make it content people would want to share.
List your business on Google places, this will help immensely with local searches.
There are some high quality directories you can list your website on, they mostly charge, its really down to what you're budget is. It really depends on your business, but I and plenty have ranked websites well without having to pay a fortune out.
Start building your social presence, really important now, get people liking your content, get them building your links for you, try and build a community around your website ....
That should help you for a start, its not easy so don't expect it to be, but if you do it correctly at the beginning ... you should reap the rewards in the future (yes cliche but true).
Regards
John
-
Link building is changing / has changed. Google is getting tougher, so make sure you read recent advice as old advice could get you in trouble with google.
This is a good recent guide: http://moz.com/blog/link-building-101-the-almost-complete-link-guide-updated-for-post-penguin
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links Not Detected by MOZ, AHREFS, GSC-ARE THESE QUALITY LINKS?
Our SEO provider has been creating content (6 blog posts per month as well as building page write ups) and has been promoting that content. Several links per month have been created as a result of this effort. Many of the links have been from commercial real estate publications. I am concerned that the quality of these links is not high enough to improve our ranking. Most links do not appear on AHREFS, Google Search Console or MOZ. Is this a red flag that these links are weak? Ranking and traffic on the site have improved considerably since this provider began the project in April of 2019. They have been writing about 30 pages about New York City. commercial buildings each month in addition to 4 short blog posts and 2 extremely well researched and authoritative blog posts. My concern is that the links are not of sufficient quality to result increased ranking. That the improvement in ranking is solely due to the addition of new content rather than the creation of these links. Basically, that I am incurring the cost on an ongoing basis of an link building campaign with little to no benefit. That being the case, I would shift resources to content creation and increase and improve content rather than develop links with little value. A sample of links are below: Would greatly appreciate some feedback as to whether these are in fact helpful to the domain authority, reputation and ranking of our website. Thanks,
Intermediate & Advanced SEO | | Kingalan1
Alan https://patch.com/new-york/bayside/bayside-queens-priciest-area-retail-office-space-study https://qns.com/story/2019/12/04/these-commercial-streets-in-queens-were-among-the-most-expensive-in-2019/ https://patch.com/new-york/brooklyn/flatbush-ave-priciest-retail-spot-outside-manhattan-study http://thejewishvoice.com/2019/12/07/nycs-most-expensive-commercial-streets-neighborhoods-in-2019-would-surprise-you/ https://atalyst.com/investment-banking-interview-metro-manhattan/0 -
Google WMT/search console showing thousands of links in "Internal Links"
Hi, One of our blog-post has been interlinked with thousands of internal links as per search console; but lists only 2 links it got connected from. How come so many links it got connected internally? I don't see any. Thanks, Satish
Intermediate & Advanced SEO | | vtmoz0 -
Internal nofollow links
Hello, We have a blog and at the end each blog post (and from the sidebar) we link to one main product page (tagged with a particular query string). Now Google will see from every blog post all of these internal links pointing back to this page. Do you think this would cause a problem and that these links should be nofollowed? I think Google will kind of detect that these is kind of a "navigation" as the code will be the same across all webpages. Most of all, doing them nofollow I think it is worse because it may trigger some sort of pagerank sculpting algo filter, if it still exists. Thanks, Conrad
Intermediate & Advanced SEO | | conalt0 -
How Do You Do Link Building??
I am starting to use the Moz pro tools like optimizing on page SEO for keywords and looking for opportunities. I know link building is a huge part for getting rankings on keywords in google search. Where do I start and how do I do the link building process for specific keywords I can rank for?? Thank you in advance for your help.
Intermediate & Advanced SEO | | wickerparadise1 -
Site DA and squeeky clean link building
Hello, We've got a piece of useful content we're doing outreach for. No sites we have found are in our exact niche, but there are generally relevant sites we're targeting. What's a good rule of thumb for the minimum PR or DA we should go after to make sure our link building is squeaky clean for the future?
Intermediate & Advanced SEO | | BobGW0 -
What is the best way to link between all my portals?
Hi I own 12 different portals within gambling, they do more or less work and feel like this one, Casinotopplisten, what is the best way for me to link between all of them? Since there is alot going on in Google these days I havent linked between the sites at all, but i feel that to be a somewhat waste. So here is my three ideas so far, in ranked order: Add a menu at the topp right of the site, or footer, that links to the 10 different sites with different languages. The text link should then only be "Norwegian, Swedish, English etc.." Basiclly the same as about, but in addition linking to the "same page" in the other languages. As all pages have the same article set for startes this can be done. Dont do any linking between the sites and only link to the sites separately from our company blog/site.. Dont link at all. I should add that all of these sites are on different IPs with different domains and all in different languages. Hope someone can add their 2c on this one.. Thanks!
Intermediate & Advanced SEO | | MortenBratli0 -
I currently have a client that has multiple domains for multiple brands that share the same IP Address. Will link juice be passed along to the different sites when they link to one another or will it simply be considered internal linking?
I have 7 brands that are owned by the same company, each with their own domain. The brands work together to form products that are then sold to the consumer although there is not a e-commerce aspect to any of the sites. I am looking to create a modified link wheel between the sites, but didn't know if my efforts would pay off due to the same IP Address for all the sites. Any insight on this would be greatly appreciated.
Intermediate & Advanced SEO | | HughesDigital0 -
What is the optimal link profile?
I am doing a variety of SEO link building techniques. I am doing: guest blog posts article submissions directories bookmarks web2.0 properties link acquisition I don't expect much from the article submissions, web 2.0, and directories, so I am using these methods for the long tail and less competitive keywords. Is this a good idea? When we talk about a link profile, is it per page or for the whole site? Does it matter if you have a more diverse link profile for a single page or does it have to be diverse for the whole site? Appreciate any informed comments!
Intermediate & Advanced SEO | | inhouseseo0