Does anyone know how engagement is defined/calculated in FollowerWonk?
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In a comparison of Twitter accounts, FollowerWonk shows something called Engagement % Rate. I've looked but I cannot find any information about how this score is calculated or what it is based on. Does anyone know?
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Hi Anthony,
This is a common rate among other Twitter and Facebook tools.
I believe the formula for FollowerWonk is as follows: Engagement Rate = # Of Replies + Retweets / # of followers x 100
So in a day you have 10 replies and 5 retweets = 15. Divide that by the number of followers times by 100. Then that's your percentage.
Credit: http://www.socialbakers.com/blog/467-formulas-revealed-the-facebook-and-twitter-engagement-rate
Hope this helps.
Tom
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If i'm not mistaken then it is based upon the amount of people who retweet your content. Could be other factors at play though.
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