Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Link Building
    4. Homepage Vs. Inner Page Backlink Building?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Homepage Vs. Inner Page Backlink Building?

    Link Building
    6
    6
    14526
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • JABacchetta
      JABacchetta last edited by

      If I'm trying to rank multiple inner pages, when does strengthening the homepage become more productive than strengthening the inner pages themselves? Is there a strategy to this?

      For example, maybe you build up a few dozen backlinks to each inner page, and then focus all your efforts on the homepage?

      Because, from my understanding, strengthening the homepage will go a long way towards helping your inner pages rank. Is that correct?

      1 Reply Last reply Reply Quote 0
      • toddmumford
        toddmumford last edited by

        Strengthening the home page with inbound branded links, and mixed commercialized / brand links from editorial / high quality sources builds authority, which as Perfect007 mentioned, distributes 'weight' throughout the website.

        This improved domain authority tends to move relevant associated topics within the website up in rankings more than non-related areas. For example, the more tightly knit the homepage is to the categories that comprise it, the more inbound link building to the homepage impacts those pages.

        At the same time, link building to strategic inner pages moves the needle as well, and reinforces authority to associated related sub categories and 'sister' categories in the website.

        As a basic rule of thumb, competition being equal - the further apart your inner categories are insofar as relations, the more authority you need to build at the base level (root, homepage) in order to move inner categories forward.

        Hope this helps.

        1 Reply Last reply Reply Quote 2
        • BrianJGomez
          BrianJGomez last edited by

          yes your understanding is correct, building links to your home page will increase your domain authority over time and domain authority is defined as (paraphrasing) 'the likelihood of new content on your site to rank'.

          That being said, every site owner has pages they'd like to showcase and more importantly, ensure that the page is getting good SERP placement. For that deep linking is critical. If you don't deep link, Google will sometimes display your home page as the url for a keyword that you'd have preferred go to an internal page.

          For instance if you want your home page to rank for 'Widgets' and you want MySIte.com/purple-widgets/ to rank for 'Purple Widgets', your better off deep linking with 'purple widget' related (for link diversity purposes) anchor text to your interior pages. This will help you make sure your home page doesn't rank for 'Purple Widgets'.

          1 Reply Last reply Reply Quote 0
          • MoosaHemani
            MoosaHemani Banned last edited by

            I believe if you are building links the right way and promoting your brand as well you will see links coming to your home page automatically mostly because of your brand name visibility in the target market.

            I believe you should focus on building links to pages that contain quality no matter if they are inner pages, non commercial pages or anything else...

            1 Reply Last reply Reply Quote 0
            • Perfect007
              Perfect007 last edited by

              Home page backlinks will distribute the link juice on whole inner page. Most of the time home page gets backlinks because of the most prompt page of the website. But it also depends on  the most relevant link concept. If your inner page is best relevant  for getting any backlink then you should choose inner one.

              But most of the backlink provider resources(directory, forum signature etc.) prefer home page of websites.

              1 Reply Last reply Reply Quote 0
              • WesleySmits
                WesleySmits last edited by

                It has a lot to do with the kind of website that you have.

                In general you want to get a lot of links to the pages that you want to get found on. (blog posts, product pages etcetera)
                But in general the homepage gets the most links because when people see your website and they like it the homepage is the most logical URL to link to.

                Strengthening the home page will be helpful to your site because the homepage should be your content hub. You can find more information about content hubs, website architecture and a lot more here: http://moz.com/blog/how-to-rank

                Hope i answered your question 🙂
                Let me know if you have any other questions or if i was unclear about something.

                1 Reply Last reply Reply Quote 0
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • wcksmith1

                  Nofollow backlinks - are they worth it?

                  As we all attempt to get backlinks for the sites we manage, I have to wonder if it's worth it at all to get a nofollow backlink.  Does Google give and positive credit for a link to a site if it is a nofollow link? Obviously, the follow links are worth pursuing.  I'm just trying to gain some perspective. Thanks,  Wick

                  Link Building | | wcksmith1
                  0
                • NCOREGSEO

                  Backlinks vs External Links vs Referral Links vs Outbound links

                  Hello all, I was just wondering if you could explain the difference between all the links above? I'm confused as they all seem to be the same or similar and I would just like to clearly know what distinguishes them from eachother. Thanks for your help, Jayne

                  Link Building | | NCOREGSEO
                  0
                • emh1969

                  Backlinks from non-relevant site

                  There's a forum I used to participate in that allows you to include a link to your website in your signature block.  I have over 500 posts in the forum so that provides a lot of backlinks to my website. However, I recently decided to remove my website link from my signature for two reasons: The forum is 95-99% dead.  Hardly anyone uses it anymore.  BTW, the website that houses the forum is still popular within is niche (articles, etc).  Just the forum appears to be dead. The website and its forum really have no connection whatsoever to my business.  I'm in a completely different niche. However, I have no idea if I've made the right decision. Will removing my signature and the backlinks hurt my site?  Or will it help it since the other site really isn't related to mine? Thanks for any thoughts on this!

                  Link Building | | emh1969
                  0
                • BobGW

                  PR1 and PR2 backlinks

                  We're doing some content marketing. I've heard that it is a good idea to target even PR1 and PR2 sites (small DA sites). I'm concerned about these sites disappearing after a few months, as we've found that losing a backlink can sting a bit and be worse than never having it. Though this isn't as big a deal any more. Anyways, can somebody say when a PR1/PR2 backlink would be appropriate to go after? Some of them would be easy and if it's appropriate I'd like to include them. So far they would only pass our standards if they are Above PR0 Look like a white hat, quality site from the outside Have a clean backlink profile Look like they're going to stick around Successful Social Media Accounts a plus What are you guys' criteria for including these sites? Do you gain value from them?

                  Link Building | | BobGW
                  0
                • smartcow

                  Link building too quickly

                  Hi all, I have recently started trialing to outsource some SEO to a 3rd party, who obviously promissed white hat techniques and manual links etc.. All has gone well for the first month. But on speeking to another expert they point out that the search engines will spot inconcistencies in link building and penalise me. I know there will not be a know ammount but as we stand at the moment, what is the current feeling of too fast. Links built for me in one month were 100 directory submissions 80 bookmarks 16 search engine submissions 15 Article submissions 46 forum links 10 local classified searches Is this too fast? , If to do I stop and create more inconsistency or continue at a similar rate. Of course quality of link will be an issue, but how much. Many thanks from SEO jnr

                  Link Building | | smartcow
                  0
                • RateSetter

                  Why is my homepage ranking BELOW a subpage?

                  Search "peer to peer lending". The page http://www.ratesetter.com/peer_to_peer_lending.htm appears higher than the homepage. I don't think this is because of keyword density on page either as Zopa (competitor) have zero mentions of this keyword on their homepage. What are your suggestions for getting the homepage ranked higher? Thanks, Simon.

                  Link Building | | RateSetter
                  0
                • TampaSEO

                  Link Building Ideas?

                  Hi everyone, I am currently working on a site where people can buy mail-order bagels, i.e. the bagels are shipped via postal mail. It's a good alternative for places that have no good bagel stores nearby, especially in small, rural towns. I am about to launch a link-building campaign for the website, but am a little stuck as to where to begin. My first thought was guest posting, but it seems like the vast majority of food blog owners are very protective of their blogs and rarely, if ever, allow guest posts. I also thought about doing sponsored reviews (i.e. sending mommy bloggers free samples in exchange for a review), but that's essentially a paid link, i.e. a no-no. There are of course generic web directories, but those only get you so far, and article marketing is out of the question (too spammy). Was hoping I might be able to bounce off some ideas off of you all. Any thoughts? Thank you in advance for whatever tips/ideas you might be able to share 🙂 Lukas

                  Link Building | | TampaSEO
                  0
                • increation

                  Finding pages with a high Page Authority

                  Hi, Whats the quickest way to find pages with a high authority using SEOMoz? Cheers Mik

                  Link Building | | increation
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.