Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Homepage Vs. Inner Page Backlink Building?
-
If I'm trying to rank multiple inner pages, when does strengthening the homepage become more productive than strengthening the inner pages themselves? Is there a strategy to this?
For example, maybe you build up a few dozen backlinks to each inner page, and then focus all your efforts on the homepage?
Because, from my understanding, strengthening the homepage will go a long way towards helping your inner pages rank. Is that correct?
-
Strengthening the home page with inbound branded links, and mixed commercialized / brand links from editorial / high quality sources builds authority, which as Perfect007 mentioned, distributes 'weight' throughout the website.
This improved domain authority tends to move relevant associated topics within the website up in rankings more than non-related areas. For example, the more tightly knit the homepage is to the categories that comprise it, the more inbound link building to the homepage impacts those pages.
At the same time, link building to strategic inner pages moves the needle as well, and reinforces authority to associated related sub categories and 'sister' categories in the website.
As a basic rule of thumb, competition being equal - the further apart your inner categories are insofar as relations, the more authority you need to build at the base level (root, homepage) in order to move inner categories forward.
Hope this helps.
-
yes your understanding is correct, building links to your home page will increase your domain authority over time and domain authority is defined as (paraphrasing) 'the likelihood of new content on your site to rank'.
That being said, every site owner has pages they'd like to showcase and more importantly, ensure that the page is getting good SERP placement. For that deep linking is critical. If you don't deep link, Google will sometimes display your home page as the url for a keyword that you'd have preferred go to an internal page.
For instance if you want your home page to rank for 'Widgets' and you want MySIte.com/purple-widgets/ to rank for 'Purple Widgets', your better off deep linking with 'purple widget' related (for link diversity purposes) anchor text to your interior pages. This will help you make sure your home page doesn't rank for 'Purple Widgets'.
-
I believe if you are building links the right way and promoting your brand as well you will see links coming to your home page automatically mostly because of your brand name visibility in the target market.
I believe you should focus on building links to pages that contain quality no matter if they are inner pages, non commercial pages or anything else...
-
Home page backlinks will distribute the link juice on whole inner page. Most of the time home page gets backlinks because of the most prompt page of the website. But it also depends on the most relevant link concept. If your inner page is best relevant for getting any backlink then you should choose inner one.
But most of the backlink provider resources(directory, forum signature etc.) prefer home page of websites.
-
It has a lot to do with the kind of website that you have.
In general you want to get a lot of links to the pages that you want to get found on. (blog posts, product pages etcetera)
But in general the homepage gets the most links because when people see your website and they like it the homepage is the most logical URL to link to.Strengthening the home page will be helpful to your site because the homepage should be your content hub. You can find more information about content hubs, website architecture and a lot more here: http://moz.com/blog/how-to-rank
Hope i answered your question
Let me know if you have any other questions or if i was unclear about something.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlink builder (Professional)
If I wanted to hire a professional person to build high quality backlinks for me, where would I look? I'm asking here because I'd rather go on the recommendation of other businesses owners, than a google search. Does anyone have a person that they can recommend? It's for an insurance agency in Texas. Many thanks
Link Building | | laurentjb2 -
Backlinks through dofollow commenting
I'm interested in building backlinks to my photography business site by leaving good, engaging comments on other photographers' DoFollow blogs. Is this a good idea? Is it worth the effort? Through a little research, I've managed to locate more than 40 dofollow photographer blogs that have a domain authority of 35+. The idea is to take an hour or so a week to leave 10-20 comments on their blog posts. Would you consider this a good strategy? I rank on the first and second page of most of my keywords that I'm working on, but I want to rank 1st or 2nd on them. I used the keyword finder tool on google adwords to find the keywords that are the most searched for in my area. Surprisingly the competition is not large, so I'm fairly comfident I can get there. I've already optimized my site substantially and I'm looking into link building. Thoughts?
Link Building | | studio35design0 -
How to get BackLinks?
What is the best site to get backlinks ? Not for free, i mean a paid premium services . I think i need backlinks for the authority of my sites. My sites are indexed, but when i search for different keywords on google, i find them on page 5-7 . I need to see them on page 1-2 . But my site's authority is : 1 .
Link Building | | vende123450 -
Should I Use a Backlink Plugin
One of my clients recently asked me if he should use a Wordpress plugin to create backlinks to his website. He mentioned WP-Syndicator as an example. I just redesigned his website and I'd like to ensure that he gets a bit more traffic than he was before. Should I suggest that he purchase/use a Wordpress backlink plugin? If so does anyone know which is the best one? Not sure if it's necessary, but here is the website I'm referring to http://intouchhome.com
Link Building | | eddie_olivas0 -
Does the root domain hold more power then an inner page?
Question, Lets say a new domain is launched, the root domain and an inner page target the same term. Google comes along for the first time and indexes the website. Does it see the target term on the homepage as more important then the inner page because you are putting it on the root? I get the feeling terms connected directly with the root domain have a better chance of ranking then the term being on a inner page. Any thoughts on this?
Link Building | | activitysuper0 -
Locksmith link building
Can anybody please give me any recommendation about a locksmith/security related websites that i can build strong/meaningful links with?
Link Building | | lockstarwi0 -
Does the complete url count as backlink?
Hi there, does the http://mysite.com count as a backlink if posted on a site? I post a press releae and the site only allows me to put urls like this. they get something or must be in anchor the url? Thanks
Link Building | | nyanainc0