Broad Website - What keyword to target

[roclay]

Hello,

I have a Brand name Roclay; and my domain is roclay.com . It is technology blog and we cover literally all technologies etc and every article is unique with it's own keyword.

Please help me as I am facing issue of SEO for many months now. What keyword should I focus on and how ?

Moreover what should I setup in moz.com for keyword of my website when every single article is different.

Regards

[WesleySmits]

Tough batch of competitors which you're naming right there.

I've taken a look at your website and i've noticed a couple of things.

1. The content is good so keep that one up.

2. When i first saw your website and landed on the home page i was a little bit confused because everything was so full of articles yet they didn't seem to be categorized by subject. In my opinion you should categorize the home page by categories and not just by what's new.

3. Every single article which i saw had 0 tweets, 0 likes and 0 +1's. Are you participating on social media platforms?

Let me know what you think about it and whether you are active on Social Media

[Chris.Menke]

Targeting for a blog is a technical and labor intensive endeavor.

List and prioritize what the core values you want the blog to promote and the audience personas that would be most receptive to those values. (This is perhaps the most difficult task of all and not something that your typical SEO company will be helpful with.)

Determine whether you have the resources to enable the blog to promote all of those values to their fullest. (Can you create high quality content AND reach out to and engage the target social audience members and influencers on a continual/consistent basis). If not, begin eliminating values and their target personas by order of lowest priority until you are able to fulfill target audience needs AND achieve visibility in search.

In short, in your case, I'd look at my analytics, evaluate the words/themes/key terms/concepts that visitors are currently finding and coming to your site for and toss out all but the most successful 1/4 of them and then match that up with the list you came up with from paragraph one (above) to see how closely those lists match up.

If they're a close match, you're heading in the right direction--redouble your focus on those and in a few months re-evaluate. If they're way off, scrap your current content direction and completely revamp your editorial calender base on paragraph 2.

[roclay]

mashable ... redmondpie ... addictivetips ... cnet ... techradar etc all technology blogs

[NaescentAdam]

I was just wondering who your competitors were.

[roclay]

No specific keyword. We have 1000+ articles and each article has it's own keyword. All articles are however related to technology.

Traffic isn't increasing.

[NaescentAdam]

what is a good keyword example you are competing in?

[roclay]

For some reason our traffic is just stuck at 200-300 visitors per day for the last 5-6 months. Everything we've tried is not bringing us any result.

Joined SEOMOZ Pro hoping that somehow I would be able to identify what's wrong with my website.

What would you recommend to find out what's wrong and why traffic isn't increasing even after all the efforts in unique content generation, link building etc we've been doing.

[roclay]

You are absolutely right; our focus has been adsense monetization and it's been 7 months since we've been generating unique and high quality contents on a daily basis however our traffic is just not increasing.

In fact we are at around only 200-300 visitors/per day and are completely confused as to what wrong we are doing.

We've purchased SEO services, we've purchased link building services, we run reports on various SEO websites and everything comes fine but the traffic just does not pick up.

Due to all this we are feeling lost

[NaescentAdam]

I just googled roclay here in the uk and all the top serps were for you. The website only came third though, with Facebook 1 and 2 (2nd is just a dynamic url of 1). So if this is an issue you should definitely do some branding on the website, other than that I wonder if you should be targeting other keywords you have a shot with.

Take your title tag and start there. Pick your top level keywords then branch out. So homepage would be technology reviews or something and keep moving down getting more specific.

TBH though copy copy copy. Take these guys

http://liliputing.com/

They do a niche version of what you are doing. Wordpress site, with a similar setup.

[Chris.Menke]

I think that equally important as what Adam says is to have a clear understanding of what you want your blog to accomplish.  If its successful adsense monetization , you first have to define what "successful" is and then you have to go about making and measuring the value of the choices you make pertaining to your content.

All too often, I come in contact with potential clients with ecommerce sites, for example, who have errantly believed that if they weren't making enough money with the 3,000 products they had on their site, that they had best increase the number of products they were selling.  The problem with  that strategy is that it gave them even less time to concentrate on who the customer was for any one particular product or how to effectively position the product in front of that customer.

A narrower scope is better if your resources are stretched and you are not currently efficient at reaching the audience your products/content targets. At the same time you are filtering the list of potential keywords your blog could/should target, you have to balance  the objectives of your blog, the resources you have at your disposal that you can use towards achieving those goals (content writers/producers), as well as what audience has been defined as being most most likely to help you achieve "success".  The narrower the scope, the easier it is to be authoritative, the easier it is to create consistently authoritative content, the easier it is to find and reach out to your audience socially, and the more likely your ads are going to target your specific audience, and the more likely your blog will be successful.

[roclay]

Hi,

Thanks for the share. I just went through it and it is indeed helpful. However I am using a Wordpress blog and I have spread the articles in categories.

The tough time comes when it's about link building.

Should I link build to my primary page with my Brand name as keyword?

Should I link build to individual article page with each article keyword in it?

I am having very tough time getting traffic from search engines even though I have over 1000 unique high quality content on my website.

Can you take a look at it and perhaps tell what I could be doing wrong?

Regards,

Azhar Ali

[NaescentAdam]

Hi Azhar,

This might help it was posted a couple of weeks back. About half way down it talks about how to group your content together. He creates hubs and spiders out to pages. So each hub has words it targets and then drills down to more niche areas. Might be helpful.

http://moz.com/blog/how-to-rank?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%253A+seomoz+%2528SEOmoz+Daily+Blog%2529

Adam