Why Does This Website Rank?
-
Hi,
I was looking over some mobile phone deals today and after search for Blackberry Torch Deals in Google UK I came across this site - http://www.phoneslimited.co.uk/Blackberry/9800+Torch.html
When I hit the page I was amazed it was ranking #1 because it literally just lists affiliate link after affiliate link.
The page has next to no unique content and keyword density is non existent.
In fact, the whole on page seo is just whack.
So why does it rank so well? The site seems to rank well for a variety of similar keywords?
I think we could learn a lot breaking it down
-
There are a lot of different reasons why they chose this way to place the blog (software, hosting-limits, easiest out-of-the-box setup, etc..) It does not do too much "damage" though. Having a sub-folder is the best-practise but using sub-domain is the second best. It would be "harmful" if they used another domain, which is not the case.
-
Just looking at this again.
They have their blog setup at http://blog.phoneslimited.co.uk instead of phoneslimited.co.uk/blog.
Why would they do that? It seems the blog posts do a lot of internal linking for the main site but i thought this was discouraged?
-
A lot of those links are internal, but theres still quite a lot coming from article diredctories and press release sites.
I was just amazed to see a site like that surviving panda when its just reams of ads.
-
Ya, the back-links are a little excessive, wonder who they are really competing against. Without spending time on it I'm betting there is another competitor that is also doing a massive back-linking campaign.
As Cyle stated, look at the different tools SEOmoz offers to do a full analysis of it if you plan to compete.
-
Yeah not counting the links to the domain, the page alone has many from articles, PR sites, and they've done social media stuff for it as ping.fm is in the list. Again that's link building having been done for the individual product page, then of course you get all the backlinks to the domain itself, i.e. the homepage which passes link juice internally.
The question should be more like, why wouldn't they rank?!
-
Being able to do a competitive analysis is absolutely crucial for a SEO, so with that said I rather point you in the right direction and let you dig into it than just give you some answers. Post back what you find and we will give you feedback on your findings.
When doing a competitive analysis you want to look at two things off page SEO and on page SEO you will want to know all the big ranking factors for them both. I personally like to start with analyzing off page first because in my experience this is the biggest contributor to high rankings. Use SEOmoz's keyword difficulty tool to analyze the results for the phrase and start digging into it. Here is a link to the keyword difficulty tool with your search phrase in it. I know this is probably not the answer you want, but I feel like this will benefit you more in the long run than just a quick answer.
http://www.seomoz.org/keyword-difficulty/google.co.uk/results!Blackberry Torch Deals
-
Because of the 5,937 incoming links compared to the 6 the next highest link has.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My website under a penalty how to recover from it
Hello Moz community I am running an amazon affiliate blog and from the last 8 months it was going great but 2 months before i noticed that un-natural and spammy chinese anchors links are getting indexed and they were getting indexed continuosely day by day. I thought there is no problem with that so few of my fellows said its not a big deal so i didn't take any action. Within few days my rankings dropped and keep dropping continuously and from featured snippet i moved to page 9th of google.Can anybody help me with how should i take steps to remove the penalty.I think that site is hit by penguin. My only page http://17oxen.com/best-external-hard-drives is affected and all the spammy links were indexed on this link all other remaining articles are not affecred as google said that they will penalize only the specific page not the whole domain. Guys i would like to know your recommendations and any kind of help. Thanks
Affiliate Marketing | | robinguptas0 -
Affiliate website redirection concern
First of all i want to say hi to everyone here since im a new guy! The issue: My website is a price comparison website. I create products and inside these products i list several shops with their priced offers from the lowest to the highest. When a customer clicks the "shop now" button to go to the desired shop a new window pops up telling the user that he is being redirected to that shop. Check the website here and click "shop now" to understand what i mean: https://www.pccdkeys.com/product/buy-world-of-warcraft-legion-cd-key-for-battlenet/ This pop up page is a custom .php called redirect.php. In order to create a unique url for each shop, we add parameters in every URL like this: /redirect.php?id=5030917189616&merchant=CDKEYS&game=4117. The redirect.php right now is under this setting: custom header 301 without destination URL (which probably is wrong) it is noindex, follow in meta robots the parameters: **id, merchant, game **are set to NO URL's in URL parameters in webmaster tools. If i remove the 301 redirect from the header it will lead to 200 OK but then its a soft 404 error because the page is small and for sure i dont want 8000 of soft 404 errors because google phantom will destroy me. Another setting was: No custom header so it was 200 OK noindex, nofollow (which was for extra protection from the disallow) disallowed in robots.txt Thi setting kept giving soft 404 errors in audits. I also had it with this setting: custom header 301 without destination URL meta robots in index, follow without disallow in robots This setting gave me Not followed errors in google webmaster tools. The question: Which is the proper setting for this php page? Maybe a combination of the above? Thanks in advance and sorry for the long post.
Affiliate Marketing | | dos06590 -
Affiliates website, I need webpages linsk to study the topic
Kindly Provide me the best links where I can study about Affiliates websites, How to create them? there SEO? Content etc.
Affiliate Marketing | | bondhoward0 -
How to manage/divide growth in traffic and conversions on both our website and our listing AppStores
Our product is an b2b webapp. How can we balance the marketing/link building and traffic to 2 main assets: our website and the app listing pages in partner sites like Shopify/Bigcommerce/3dcart?
Affiliate Marketing | | Tejzap0 -
How to setup affiliate marketing for my website?
I work for an ecommerce company and would like to setup some sort of affiliate marketing similar to Amazon. 1. If someone was referred to our site and they made a purchase we would pay out. 2. If we referred a user to someone else's page and they made a purchase we would get paid. I looked into http://www.commissionfactory.com/ but wasn't sure if that would meet my needs. Does anyone have any recommendations?
Affiliate Marketing | | EcommerceSite0 -
Advise about Social Sharing between two loosely affiliated website - (retweets/fb cross sharing)
So basically, I have two websites. One being my Primary website and another which is very Niche/Seasonal. Now the Niche website received a penalty, and was later re-included however google traffic has been extremely limited since being reindexed. (bing never had a problem, still top ranked) I don't directly link back and forth between the two websites because its not worth hurting my primary websites ranking. I'm sure google knows I own both anyway, as they are on the same webmaster tools but the Niche site was kicked for spammy link building & its been an endless process removing them all. Anyway, with that being my concern. Would it be acceptable to cross share facebook posts, retweet and do things like that on occasion? My primary reason for asking is because the Niche website has a very large social following, so I would like to share post/tweets from my Primary site when its relevant and vice versa. Appreciate any suggestions/comments. Thanks!
Affiliate Marketing | | Southbay_Carnivorous_Plants0 -
Merchant´s data feed for affiliates is the same content as their own website...
Hi Some advice appreciated. Started working on a site and found out that they are giving their unique content to their affiliates (an XML feed so appearing on another domain). In this case, if they want to provide the data like that, how can we protect ourselves? Should we use author tags in our html, is that necessary? Is there any fix other than "stop doing that and give them different content"? Thanks
Affiliate Marketing | | xoffie0 -
Affiliate System for my Website
So, I like to implement one affiliate system on my website and to generate URL for every online marketing campaign. because i like to know when someone has ordered it from Organic, and when from any Google Adwords Campaigns etc.. What do you suggest me to implement?
Affiliate Marketing | | leadsprofi0