How to promote an ecommerce website?
-
I owe an ecommerce website and I don't know how to start with the SEO. I would be glad to hear some opinions and suggestions with how to start. Thanks!
-
Hi Rephael,
The short, glib answer is to get your onsite optimisation right, then attract good links. That answer is 100% accurate, but in most cases about 0% useful. Let's try to increase that second number:
Before you start doing anything: Understand what terms you want to rank for and make sure that those terms are A) Going to make you some money and B) are going to be realisticly achievable with your skills/resources/budget.
OK - on site then. Once you know what you want to rank for you can compare you content to those terms. Seomoz tools are a good way to do that. Keep improving those and you'll make headway. If you have budget then get some insight from a pro too. Seomoz tools don't deal with the structural aspects so well, and those can have a big impact. From your profile I am assuming that you work quite a competitive niche, so that is good stuff to get right from the start.
Links is tough. Without knowing more about what you do it is hard to give specific advice. The favoured approach here is to build resources and them ensure that people who might want to link to them know about them. If you want a tactic that will work in most fields then take a look at a blog post I have just had published here: http://moz.com/ugc/making-the-competition-sweat-or-how-to-make-giveaways-work-harder . However the approach is to do stuff that DESERVES links.
-
Let's say that we offer something unique. What next?
-
First, you really need to start with a good site. Without a good, fast and user-friendly site, you won't rank. Second, you need to offer something unique.. a bigger catalogue, competitive pricing, great customer service, faster shipping or a usability experience that is unique. Without that, you're still able to get rankings.. but you won't succeed.
The 2011 SEOmoz Ranking Factors study shows links matter. Even after 2012, they still matter. Ecommerce sites require a very unique link profile. One that's very difficult to manipulate. Product pages (for lack of a better term) really suck to build legitimate links to.. unless you have the cheapest product or you have something extremely unique to offer.
My advice is look to do something different, have a kickass site, offer the best shopping experience to your customers and provide amazing customer service.
SEO won't have the impact you desire unless your business & your online package is ready for it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Connecting Two Websites Without Upsetting Google
I have a question that I think I know the answer to, but want to cover my bases. We have a successful blog and are creating a second similar blog for a more specific type of reader. We want to backlink between content because it makes sense for the reader. Our fear is that we may come off spammy to Google by having so many backlinks. Is there a way we are able to tell Google these two sites are related so they don't penalize either site for anything?
Link Building | | HashtagJeff0 -
Other than social media, where are good places to post content from ones website?
I am trying to build links with my content. I always post to social media (Twitter, Facebook, Google + and sometimes Stumble Upon) What are other good choices that may have more staying power?
Link Building | | donsilvernail2 -
More than one link on an external website
Just wanted to clarify my understanding of this... I'm of the understanding that if an external site has more than one link going to your site, then it is only the one link that passes value. If this is the case.... Which is the link that passes value (i.e the first link established or the link that, all factors being considered, is the most valuable for passing authority?) If a second link established on an external website comes from and goes to a different webpage than the first (and is done for the purposes of targeting and boosting a different keyword category/theme), is this then a beneficial practice? If multiple links on an external website all serve to generate solid referral traffic, will this boost rankings, and thereby be a sound practice? Thanks in advance for your help in clarifying this for me!
Link Building | | Gavo0 -
How can I find all the outbound links from a website domain?
I want to find all the outbound links (basically whatever comes in <a>tag) from a domain (say www.abc.com) as well as all the subdomains under it (say abc.com/a etc). Open Site Explorer provides the inbound links from a website but does not provide any functionality to get all the outbound links from a website. Is it possible to do?</a> <a>Thanks in advance. Deepak Jain</a>
Link Building | | Deepak_Jain0 -
Ecommerce websites' SEO strategy
Hi, Can you please make a short list how to make ecommerce websites SEO strategy?
Link Building | | Netkreativ
I am working on ecommerce websites and I curiuos how You professional think this. Now I am: Optimizing the website Build few relavant links Regards, Misi0 -
Is it possible to find the highest authority websites for links based on a specific search phrase?
I am trying to find high relevancy websites that would possibly help my ranking for a search term. Any suggestions?
Link Building | | dbowmanfl0 -
How can I check a website to see if it is "nofollow"?
I'm a little new to SEO, so maybe this is obvious to some . . . I'm attempting to build backlinks by submitting articles, posting on forums etc. I just wrote my forst article for ezine and submitted it. I was feeling pretty good about myself until I mentioned it to someone trying to sell me their SEO services and he said that ezine articles are considered "nofollow" on all their links. Well, that was pretty frustrating to hear! It got me wondering, how many of these other sites have all their posts and blogs listed as "nofollow"? Is there a way for me to figure it out ahead of time? Obviously, there are only so many hours in the day and I would rather focus on posting on sites that will actually help me build backlinks! Thanks for your help in advance!
Link Building | | damon12120 -
Where to start on building links for a news website? Should I focus on promoting individual articles or create linkbait and create friends with influencial bloggers/editors/ and news websites in the same niche?
Where to start on building links for a news website? Should I focus on promoting individual articles or create linkbait and create friends with influential blogger/editors/ and news websites in the same niche?
Link Building | | purch0