How to get subdomains to rank well?
-
Hi All,
I am setting up a new site and I want to make use of subdomains to target multiple countries as follows:
etc.
Now i know what you're all going to say, why not use folders as they are more effective. Well I did think of this but decided against it because I would like to make the best of a low competition industry.
I want to push my competitors as far down in the SE's as possible and i plan to do this by targeting generic non locational search terms with both sites so I can hog the top 4 spots.as follows:
uk.mydomain.com/keyterm-in-the-UK
Whats steps can I take to ensure rank passes to my subdomains?
Is it better to start the site with folders like www.mydomain.com/us/keyterm and then 301 them to subdomains at a later stage or should i start with the subdomains?
-
Hi Kayden,
Perhaps it's a better idea to get to the top first and then role out the subdomains. The main drawback here is loss of traffic when you do the 301 redirect.
Ross
-
There is no easy way to ensure that rank passes to your subdomains. You will have to treat each one as a new site and make sure that each subdomain has quality, original content. That being said you can create some links from your existing sites to the new sites and this will help a little but each of these subdomains are going to need to build up external links just like your original site did which takes time and energy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Subdomain optimization - advices
Hi, I need some specific advices on which is the best way to optimize the subdomain of a main domain. Besides meta title, description, etc. Br.
Intermediate & Advanced SEO | | Tormar0 -
After Server Migration - Crawling Gets slow and Dynamic Pages wherein Content changes are not getting Updated
Hello, I have just performed doing server migration 2 days back All's well with traffic moved to new servers But somehow - it seems that w.r.t previous host that on submitting a new article - it was getting indexed in minutes. Now even after submitting page for indexing - its taking bit of time in coming to Search Engines and some pages wherein content is daily updated - despite submitting for indexing - changes are not getting reflected Site name is - http://www.mycarhelpline.com Have checked in robots, meta tags, url structure - all remains well intact. No unknown errors reports through Google webmaster Could someone advise - is it normal - due to name server and ip address change and expect to correct it automatically or am i missing something Kindly advise in . Thanks
Intermediate & Advanced SEO | | Modi0 -
What is better for web ranking? A domain or subdomain?
I realise that often it is better put content in a subfolder rather than a subdomain, but I have another question that I cannot seem to find the answer to. Is there any ranking benefit to having a site on a .co.uk or .com domain rather than on a subdomain? I'm guessing that the subdomain might benefit from other content on the domain it's hosted on, but are subdomains weighted down in any way in the search results?
Intermediate & Advanced SEO | | RG_SEO0 -
Blog On Subdomain - Do backlinks to the blog posts on Subdomain count as links for main site?
I want to put blog on my site. The IT department is asking that I use a subdomain (myblog.mysite.com) instead of a subfolder (mysite.com/myblog). I am worried b/c it was my understanding that any links I get to my blog posts (if on subdomain) will not count toward the main site (search engines would view almost as other website). The main purpose of this blog is to attract backlinks. That is why I prefer the subfolder location for the Blog. Can anyone tell me if I am thinking about this right? Another solution I am being offered is to use a reverse proxy. Thoughts? Thank you for your time.
Intermediate & Advanced SEO | | ecerbone0 -
Handling duplicate content, whilst making both rank well
Hey MOZperts, I run a marketplace called Zibbet.com and we have 1000s of individual stores within our marketplace. We are about to launch a new initiative giving all sellers their own stand-alone websites. URL structure:
Intermediate & Advanced SEO | | relientmark
Marketplace URL: http://www.zibbet.com/pillowlink
Stand-alone site URL: http://pillowlink.zibbet.com (doesn't work yet) Essentially, their stand-alone website is a duplicate of their marketplace store. Same items (item title, description), same seller bios, same shop introduction content etc but it just has a different layout. You can scroll down and see a preview of the different pages (if that helps you visualize what we're doing), here. My Questions: My desire is for both the sellers marketplace store and their stand-alone website to have good rankings in the SERPS. Is this possible? Do we need to add any tags (e.g. "rel=canonical") to one of these so that we're not penalized for duplicate content? If so, which one? Can we just change the meta data structure of the stand-alone websites to skirt around the duplicate content issue? Keen to hear your thoughts and if you have any suggestions for how we can handle this best. Thanks in advance!0 -
Blog home page and ranking
My question is in regards to ranking a blog under our domain www.xxx.co.uk/blog If we are targeting pc blog should the home page have some content in the side bar or somewhere that stays there contantly.
Intermediate & Advanced SEO | | BobAnderson0 -
Local ranking (keyword) strategies
Hello SEOmozers, I've been working on improving all components of my SEO skills for the past 6 months. I have definitely had some great victories and some gray defeats. My newest challenge is local ranking for a home improvement company. My target is to rank them locally with Google within the top 7 results. I have managed to do so, but only for one keyword "windows and doors CITY". My campaign, in terms of anchor text has a wide variety of long and shortail keywords, I have not concentrated on the above keyword. My question is, how do I go about to rank this website in the local results for all other keywords "windows CITY", "window replacement CITY", etc... What I don't understand is how Google picks up which keywords to rank the website locally for, and which ones to ignore. Any information will be well received. Cheers, Nikster
Intermediate & Advanced SEO | | thenikster0 -
Subdomains and SEO - Should we redirect to subfolder?
A new client has mainsite.com and a large numer of city specific sub domains i.e. albany.mainsite.com. I think that these subdomains would actually work better as subfolders i.e mainsite.com/albany rather than albany.mainsite.com. The majority of links on the subdomains link to the main site anyway i.e. mainsite.com/contactus rather than albany.mainsite.com/contactus. Having mostly main domain links on a subdomain doesnt seem like clever link architecture to me and maybe even spammy. Im not overly familiar with redirecting subdomains to subfolders. If we go the route of 301'ing subdomains to subfolders any advice/warnings?
Intermediate & Advanced SEO | | AndyMacLean0