Why does this site rank above us?
-
We own www.discountbannerprinting.co.uk and over the last 8 months have built some decent guest post, charity and customer links but still we seem to be beaten on good words such as banners, banner, vinyl banner, pvc banner etc by this website www-signfirm.com we just cannot figure out how this is happening and would be very grateful if someone with great wisdom could give us an in-site into why this is happening and we would be very grateful..
-
Looking at the links, there's definitely some unnatural linkbuilding going on with both sites. Google is likely discounting many of the links that Moz has found. Theirs appears a little more unnatural, but without a link-by-link review, it's hard for me to say which of your link profiles is being discounted more. I'd encourage you to seek out a more strategic method of getting coverage where your potential customers are online.
Google incorporates a lot of data into their decisions, so it might not be all about links. We should not assume that PA/DA has all of the answers. Link metrics is one of the larger factors, but it's certainly not the only one.
Google does seem to incorporate user metrics to a greater degree lately. The most well-known result is a Penguin penalty, but the less-discussed action is that Google will actually reward sites that seem to satisfy the user query well. In any case, you can't go wrong by giving the user what they want. I think this is one area where you can improve.
Make the purpose and customer action on the page clear. For example, compare http://www.discountbannerprinting.co.uk/banners/vinyl-pvc-banners.html to http://www.signfirm.com/banners/printed-pvc-banners.html, and ask yourself, "what is the function of this page?" My answer on the first one would be, "to learn about what a vinyl PVC banner is." The SignFirm page's function seems to be "to buy a PVC banner." I understand that the CTA is to get a quote, but we should also understand that most of the sidebar content will be ignored.
Also consider a re-design to make the site simpler. Make the things your customer wants stand out. Right now everything stands out so much that nothing does. It's quite busy with tons of colors and a lot of text.
-
Bob,
The answer is an easy one. "Quality of links!"
look at this:
Our competitors out ranks us at times as well, so we did some research into the ratio MozT/MozR. In your case 5.9/5.57=1.05924 your competitors MozT/MozR is 5.57/5.19=1.07321 which is .01397 better than yours!
So their ratio is much higher than yours which we presume means that someone may have more links but their just junk links as shown by the ratio. You can see this ratio come into play at MOZ Tools rank checker.
We will kill John Deere in everything but still rank lower because of their MozT/MozR ratio.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking 1st for a keyword - but when 's' is added to the end we are ranking on the second page
Hi everyone - hope you are well. I can't get my head around why we are ranking 1st for a specific keyword, but then when 's' is added to the end of the keyword - we are ranking on the second page. What could be the cause of this? I thought that Google would class both of the keywords the same, in this case, let's say the keyword was 'button'. We would be ranking 1st for 'button', but 'buttons' we are ranking on the second page. Any ideas? - I appreciate every comment.
Intermediate & Advanced SEO | | Brett-S0 -
Weird behavior with site's rankings
I have a problem with my site's rankings.
Intermediate & Advanced SEO | | Mcurius
I rank for higher difficulty (but lower search volume) keywords , but my site gets pushed back for lower difficulty, higher volume keywords, which literally pisses me off. I thought very seriously to start new with a new domain name, cause what ever i do seems that is not working. I will admit that in past (2-3 years ago) i used some of those "seo packages" i had found, but those links which were like no more than 50, are all deleted now, and the domains are disavowed.
The only thing i can think of, is that some how my site got flagged as suspicious or something like that in google. Like 1 month ago, i wrote an article about a topic related with my niche, around a keyword that has difficulty 41%. The search term in 1st page has high authority domains, including a wikipedia page, and i currently rank in the 3rd place. In the other had, i would expect to rank easily for a keyword difficulty of 30-35% but is happening the exact opposite.The pages i try to rank, are not spammy, are checked with moz tools, and also with canirank spam filters. All is good and green. Plus the content of those pages i try to rank have a Content Relevancy Score which varies from 98% to 100%... Your opinion would be very helpful, thank you.0 -
My .com ranks well in the US but not in the UK or other countries?
My companies is based in the US, but our customer base is 50% international. The majority of our international customers are from english speaking countries like the UK, AU, NZ, etc. We currently rank well for 2 of our industries core keywords in the US, but are not even on the radar in the UK or AU. I do generate international backlinks, although not as much as the US backlinks (approximately 25% intl, 75% US). Should I purchase localized urls like .co.uk or .com.au and point those at my .com? Any guidance the community could provide would be greatly appreciated?
Intermediate & Advanced SEO | | batchbook0 -
Why is my website not ranking? Has A grade on-site from Moz.
I have a website that I am trying to get to up the SERPs. However the site isn't appearing in the search - even when I search for the business name. The site is http://www.jl-engineering.com/ The keyword targeted is DPF Cleaning. Could anyone explain to me why the site isn't showing at all - and how to fix this? Thanks
Intermediate & Advanced SEO | | SWD.Advertising0 -
Google's form for "Small sites that should rank better" | Any experiences or results?
Back in August of 2013 Google created a form that allowed people to submit small websites that "should be ranking better in Google". There is more info about it in this article http://www.seroundtable.com/google-small-site-survey-17295.html Has anybody used it? Any experiences or results you can share? *private message if you do not want to share publicly...
Intermediate & Advanced SEO | | GregB1230 -
If we remove all of the content for a branch office in one city from a web site, will it harm rankings for the other branches?
We have a client with a large, multi-city home services business. The service offerings vary from city to city, so each branch has it's own section on a fairly large (~6,000 pages) web site. Each branch drives a significant amount of revenue from organic searches specific to its geographic location (ex: Houston plumbers or Fort Worth landscaping). Recently, one of the larger branches has decided that it wants its own web site on a new domain because they have been convinced by an SEO firm that they can get better results with a standalone site. That branch wants us to remove all of its content (700-800 pages) on the current site and has said we can 301 all inbound links to the removed content to other pages on the existing site to mitigate any loss to domain authority. The other branch managers want to know if removing this city-specific content could negatively impact search rankings for their cities. On the surface it seems like as long as we have proper redirects in place, the other branches should be okay. Am I missing something?
Intermediate & Advanced SEO | | monkeeboy0 -
Why Did My Site Go Limp On Me?
One of my clients was once in the #1 position for "Philadelphia interior designer" and other related terms, but her site has dropped significantly. Still it is on the first page, but far from its former glory. http://www.interiorsbydonnahoffman.com is the site. What really confuses me is why in her home turf search of "Bucks County Interior Designer" a competitor, http://www.miriamansellinteriors.com, is above her in the SERPS. According to OSE her competitor has a PA of 32 vs my client's 39. My client has 35 Linking Root Domains (and some of high quality) compared to just 11 for the competition. In all aspects her competitor looks weaker and less relevant to me. Her site has been weak in the SERPs since May/June. We are redesigning her site- she has a high bounce rate compared to my other interior design clients, something like 55%. Any insights from y'all?
Intermediate & Advanced SEO | | dfhytrwy0 -
Is it possible to lose rank because my site's IP changed?
I manage a site on the 3dCart e-commerce platform. I recently updated the SSL certificate. Today, when I tried to log-in via FTP, I couldn't connect. The reason I couldn't connect was because my IP had changed. Last week the site experienced almost across the board rankings drops on lmost every important keyword. Not gigantic drops, a lot just lost 2-4 postiions, but that's a lot when you were #2 and you drop to #4 or # 6. Initially I thought it was because I was attempting to markup my product pages using structured data following guidelines from schema.org. I am not a coder so it was a real struggle, especially trying to navigate 3dCart's listing templates. I thought the rankings drops were Google slapping me for bad code, but now I wonder....could I really have dropped down because of that IP address change? Does anyone have a take on this? Thanks!
Intermediate & Advanced SEO | | danatanseo0