Merging sites, ensuring traffic doesn't die
-
Wondering if I could get a second opinion on this, please. I have just taken on a new client, they own about 6 different niched car experience websites (hire an Aston Martin for the day, type thing). All the six sites they have seem to perform reasonably well for the brand of car they deal with, the average DA of the sites is about 24.
The client wishes to move all of these different manufacturers into one site and have sections of the site, they can then also target more generic experience day type keywords.
The obvious way of dealing with this move would be to 301 the old sites to the relevant places on the new site and wait for that to rank. However, looking at the backlinks profile of the niched sites, they seem to have very few backlinks and i feel the reason they are ranking so well for all the individual manufacturers is because they all feature the name in the domain. Not exact match, but the name is there.
If I am thinking right, with the 301 we want to tell Google page x is now page y, index this one instead. Because the new site has a more generic name I don't think it will enjoy any of the domain keyword benefits which are helping the sub sites, and as a result I expect the rankings and traffic to drop (at least in the short term).
Am I reading this correct. Would people use a 301 in this case? The easiest thing to do would be to leave the 6 sub sites up and running on their own domain and launch the new site to run alongside them, however the client doesn't want this.
Thanks,
Carl
-
I have had a lot of success using internal landing pages that are targeted to a single topic. For your client, their homepage might be rentaluxurycar.com that is more general in its content; but then have individual pages that are focused on each make and model, i.e. rentaluxurycar.com/astmonmartindb7, with keywords focused on renting a DB7.
I would also push the client on letting the six subsites run alongside the main site. If they have different domains and unique content, then they can crowd the search results.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
No: 'noindex' detected in 'robots' meta tag
Pages on my site show No: 'noindex' detected in 'robots' meta tag. However, when I inspect the pages html, it does not show noindex. In fact, it shows index, follow. Majority of pages show the error and are not indexed by Google...Not sure why this is happening. The page below in search console shows the error above...
Technical SEO | | Sean_White_Consult0 -
Sub domain? Micro site? What's the best solution?
My client currently has two websites to promote their art galleries in different parts of the country. They have bought a new domain (let's call it buyart.com) which they would eventually like to use as an e-commerce platform. They are wondering whether they keep their existing two gallery websites (non e-commerce) separate as they always have been, or somehow combine these into the new domain and have one overarching brand (buyart.com). I've read a bit on subdomains and microsites but am unsure at this stage what the best option would be, and what the pros and cons are. My feeling is to bring it all together under buyart.com so everything is in one place and creates a better user journey for anyone who would like to visit. Thoughts?
Technical SEO | | WhitewallGlasgow0 -
Landing pages showing up as HTTPS when we haven't made the switch
Hi Moz Community, Recently our tech team has been taking steps to switch our site from http to https. The tech team has looked at all SEO redirect requirements and we're confident about this switch, we're not planning to roll anything out until a month from now. However, I recently noticed a few https versions of our landing pages showing up in search. We haven't pushed any changes out to production yet so this shouldn't be happening. Not all of the landing pages are https, only a select few and I can't see a pattern. This is messing up our GA and Search Console tracking since we haven't fully set up https tracking yet because we were not expecting some of these pages to change. HTTPS has always been supported on our site but never indexed so it's never shown up in the search results. I looked at our current site and it looks like landing page canonicals are already pointing to their https version, this may be the problem. Anyone have any other ideas?
Technical SEO | | znotes0 -
Site's IP showing WMT 'Links to My Site'
I have been going through, disavowing spam links in WMT and one of my biggest referral sources is our own IP address. Site: Covers.com
Technical SEO | | evansluke
IP: 208.68.0.72 We have recently fixed a number of 302 redirects, but the number of links actually seems to be increasing. Is this something I should ignore / disavow / fix using a redirect?0 -
Should you use the canonicalization tag when the content isn't exactly a duplicate?
We have a site that pull data from different sources with unique urls onto a main page and we are thinking about using the canonicalization tag to keep those source pages from being indexed and to give any authority to the main page. But this isn’t really what canonicalization is supposed to be used for so I’m unsure of if this is the right move.
Technical SEO | | Fuel
To give some more detail: We manage a site that has pages for individual golf courses. On the golf course page in addition to other general information we have sections on that page that show “related articles” and “course reviews”.
We may only show 4 or 5 on each of those courses pages per page, but we have hundreds of related articles and reviews for each course. So below “related articles” on the course page we have a link to “see more articles” that would take the user to a new page that is simply a aggregate page that houses all the article or review content related to that course.
Since we would rather have the overall course page rank in SERPs rather than the page that lists these articles, we are considering canonicalizing the aggregate news page up to the course page.
But, as I said earlier, this isn’t really what the canonicalization tag is intended for so I’m hesitant.
Has anyone else run across something like this before? What do you think?0 -
Site Navigation
Hello, I have some questions about best practices with site navigation & internal linking. I'm currently assisting aplossoftware.com with its navigation. The site has about 200 pages total. They currently have a very sparse header with a lot of links in the footer. The three most important keywords they want to rank for are nonprofit accounting software, church accounting software and file 990 online. 1. What are your thoughts about including a drop down menu in the header for the different products? (they have 3 main products). This would allow us to include a few more links in the header and give more real estate to include full keywords in anchor text. 2. They have a good blog with content that gets regularly updated. Currently it's linked in the footer and gets a tiny amount of visits. What are your thoughts about including it as a link in the header instead? 3. What are best practices with using (or not using) no follow with site navigation and footer links? How about with links to social media pages like Facebook/Twitter? Any other thoughts/ideas about the site navigation for this site (www.aplossoftware.com) would be much appreciated. Thanks!
Technical SEO | | stageagent0 -
Merged old wordpress site to new theme and have crazy amount of 4xx and duplicate content that wasn't there before?
URL is awardrealty.com We have a new website that we merged into a new wordpress theme. I just crawled the site with my seomoz crawl tool and it is showing a ridiculous amount of 4xx pages (200+) and we cant find the 4xx pages in the sitemap or within wordpress. Need some help? Am i missing something easy?
Technical SEO | | Mark_Jay_Apsey_Jr.0 -
Keyword rankings improve but traffic doesn't
I am working on a couple of SEO projects and have noticed over the past couple of months that the keywords rankings have improved immensely with most of them amongst top 10 on google, but still the traffic on the website doesn't improve much. Can somebody explain me the possible reasons behind this, and what can I do to attract more traffic?
Technical SEO | | KS__0