Client site is lacking content. Can we still optimize without it?
-
We just signed a new client whose site is really lacking in terms of content. Our plan is to add content to the site in order to achieve some solid on-page optimization. Unfortunately the site design makes adding content very difficult! Does anyone see where we may be going wrong? Is added content really the only way to go? http://empathicrecovery.com/
-
Thanks Mariah! Ive actually seen that video but this is great! Going to sblhow that to our client to reaffirm our recommendation to add content!
-
Take a look at this:
It goes over text VS images on google
-
I appreciate the detailed response! I'm very familiar with all of the strategies you outlined above , but my question was meant to focus solely on the on-page optimization aspect of the site. We haven't started work yet, but besides the obvious meta title/meta desc. h1, image alt etc. are there things we can do to this visual-based site and pages?
-
Persona Alignment: So there are a few things you can do for this page. First things first though, do you have the organizations customer personas? If so, do you know their search habits? What are they searching for? Performing a keyword analysis might help you refine and improve the copy that is currently on the website. This is always my number 1 go to before I start on any projects.
Competitor Analysis: Who are you competitors? Who is linking to them? What anchor text are they using? This should help you to come up with ideas for your own strategy.
Meta Tags: I took a very quick look at your source code and couldn't find any associated description. Definitely something you will want to add, especially from the usability side.
Link Building / Winning: It appears open site explorer doesn't have your site listed so I'm guessing it is pretty new. This will be a great resource for you though. Start looking at link building options though, are there local organizations who would want to provide this site as a resource? What kind of anchor text do you want to use?
Blogging: I know you are saying you are planning to add more content and that takes time, but blogging is an awesome way to start talking about popular topics around your keywords. Also, for a sobriety clinic such as this, I would say it would be worthwhile to establish yourself as an expert in the field.
Social: Engage socially, it looks like you have recently set up your social profiles, so use these to promote good quality blog content and engage with others in your industry
Local SEO: Use a tool like getlisted.org and make sure you have a local presence! If people are searching for rehab centers locally, they might not find you if you don't have a strong local presence.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I rank without links
Let's say I have great content. I have a great website design (easy to navigate for user) that answers their questions but I have no links. Can I still rank on on a keyword that has a difficulty score of 24. I imagine that I can that google can't penalise me for not having links. Does it mean that without links it will take longer to rank than with links but that google with rank me at some point ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
How can I find all broken links pointing to my site?
I help manage a large website with over 20M backlinks and I want to find all of the broken ones. What would be the most efficient way to go about this besides exporting and checking each backlink's reponse code? Thank you in advance!
Intermediate & Advanced SEO | | StevenLevine3 -
What can we do to optimize / be mobile-friendly for PDFs?
I'm getting a "Your page is not mobile-friendly." notice in the SERPs for all of our PDFs. I check the pdf on the phone and it appears just fine. rFtLq
Intermediate & Advanced SEO | | johnnybgunn0 -
Best way to "Prune" bad content from large sites?
I am in process of pruning my sites for low quality/thin content. The issue is that I have multiple sites with 40k + pages and need a more efficient way of finding the low quality content than looking at each page individually. Is there an ideal way to find the pages that are worth no indexing that will speed up the process but not potentially harm any valuable pages? Current plan of action is to pull data from analytics and if the url hasn't brought any traffic in the last 12 months then it is safe to assume it is a page that is not beneficial to the site. My concern is that some of these pages might have links pointing to them and I want to make sure we don't lose that link juice. But, assuming we just no index the pages we should still have the authority pass along...and in theory, the pages that haven't brought any traffic to the site in a year probably don't have much authority to begin with. Recommendations on best way to prune content on sites with hundreds of thousands of pages efficiently? Also, is there a benefit to no indexing the pages vs deleting them? What is the preferred method, and why?
Intermediate & Advanced SEO | | atomiconline0 -
How long until I see an SEO impact from newly optimized site
We just recently launched a new version of our website. This new version allowed us to integrate research into technical SEO updates to enhance our search visibility. Based on experience from those viewing this post, what is a good average timeframe in which I should start seeing some effects from these changes in Google? I know this question is hard to answer because of all the variables that are part of the answer but I need something to take to the c-level as an estimate of what to expect. I figured experience might tell a good story here.
Intermediate & Advanced SEO | | Smart_Start0 -
Community Discussion: Are You Optimizing Your Brand's Content for Featured Snippets?
My latest post on the Moz Blog, Featured Snippets: A Dead-Simple Tactic for Making, explores how to keep Featured Snippets once you have them. I'm curious to know how many brands are actively working to get in the answer box, and for those who are, what's been the results?
Intermediate & Advanced SEO | | ronell-smith2 -
Performing Internal Optimization Without Much Anchor Text?
Hi guys. We're in the process of building a new site, and are using a lot of icon based linking, image linking, etc. There is some basic text linking here and there, but not a whole lot. My concern is, because I'm not using actual anchor text, but just images, that crawlers are going to have a more difficult time determining what pages are about. Do I have a valid concern, or am I just worrying about nothing? If this concern is valid, what is the best way to remedy this concern? Alt img tags?
Intermediate & Advanced SEO | | CodyWheeler0 -
One site or five sites for geo targeted industry
OK I'm looking to try and generate traffic for people looking for accommodation. I'm a big believer in the quality of the domain being used for SEO both in terms of the direct benefit of it having KW in it but also the effect on CTR a good domain can have. So I'm considering these options: Build a single site using the best, broad KW-rich domain I can get within my budget. This might be something like CheapestHotelsOnline.com Advantages: Just one site to manage/design One site to SEO/market Better potential to resell the site for a few million bucks Build 5 sites, each catering to a different region using 5 matching domains within my budget. These might be domains like CheapHotelsEurope.com, CheapHotelsAsia.com etc Advantages: Can use domains that are many times 'better' by adding a geo-qualifier. This should help with CTR and search Can be more targeted with SEO & Marketing So hopefully you see the point. Is it worth the dilution of SEO & marketing activities to get the better domain names? I'm chasing the longtail searchs whetever I do. So I'll be creating 5K+ pages each targeting a specific area. These would be pages like CheapestHotelsOnline.com/Europe/France/Paris or CheapHoteslEurope.com/France/Paris to target search terms targeting hotels in Paris So with that thought, is SEO even 100% diluted? Say, a link to the homepage of the first option would end up passing 1/5000th of value through to the Paris page. However a link to the second option would pass 1/1000th of the link juice through to the Paris page. So by thet logic, one only needs to do 1/5th of the work for each of the 5 sites ... that implies total SEO work would be the same? Thanks as always for any help! David
Intermediate & Advanced SEO | | OzDave0