Need to move highest content pages into a sub-domain and want to minimize the loss of traffic - details inside!
-
Hi All!
So the company that I work for owns two very strong domains in the information security industry. There are two separate sections on each site that draws a ton of long tail SEO traffic.
For our corporate site we have a vulnerability database where people search for vulnerabilities to research, and find out how to remediate. On our other website we have an exploit database where people can look up exploits in order to see how to patch an attackers attack path.
We are going to move these into a super database under our corporate domain and I want to ensure that we maintain or minimize the traffic loss. The exploit database which is currently on our other domain yields about three quarters of the traffic to the domain. It is obviously OK if that traffic goes directly to this new subdomain.
What are my options to keep our search traffic steady for this content? There are thousands and thousands of these vulnerabilities and exploits so it would not make sense to 301 redirect all of them. What are some other options and what would you do?
-
Hello Pat,
I do not have experience merging a Ruby site with another type of site, but I think we are confusing issues here anyway. You can have content in a database that gets served up anywhere. That is, you can pull that content into ten different websites if you wanted to. The database issue is almost irrelevant to the SEO issues, which have mainly to do with loss of pagerank from URL changes, and possible duplicate content issues. A 301 redirect from the old URL to the new one would take care of both of these issues.
If you are unable to redirect all of the old content my suggestion would then be to figure out which URLs have external links and redirect those. Let all of the other ones return a 404 or 410 status code so those URLs will be removed from the index since the content will exist on the new URL and you don't want two URLs with the same content indexed simultaneously.
Please let us know if we have missunderstood the question or if we can provide more help with your original question. You may want to post your Ruby question in another thread to ensure the right people see it.
Thanks!
-
Hi Chris,
Sorry for the confusion. The plan is to merge both databases (our vulnerability database on our corporate site and our exploit database on our other website) into one and place them on a subdomain off of our corporate site. Right now the exploit database that is on our second website gets a LOT of traffic, it contributes about three quarters of the traffic to the domain. I would like to minimize the loss of traffic when placing this on this subdomain and looking for ways to do this.
@ryan - I am not sure exactly why, but our web producer told me that we need to use a subdomain and cannot put this on our domain. I will follow up with her to find out why.
Update - I guess one of the databases is written on a different platform (ruby) so it cannot be hosted on the same server - changes are harder to make as a result. I guess this could still be done however it may be a little harder to update - anybody have experience with this?
Thanks for the help guys!
Pat
-
Would like to offer an opinion but can't quite figure out what you're saying in paragraph 3.
-
Not quite sure that I understand the need to put these on a subdomain. Why not have both of these reside/exist on the corporate domain? One of them already exists on your corporate, so you can keep that database/search there, and then move the other over to a similar location. yes, that would require a ton of 301 redirects, but that should be ok given the scope of the project.
In my experience, moving to a new domain or even a subdomain, you always experience some traffic loss that never really comes back (unless you are naturally growing anyway). Keel the main company domain going, put everything under a folder off the root, dont worry about the subdomain issue.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Possible duplicate content issues on same page with urls to multiple tabs?
Hello everyone! I'm first time here, and glad to be part of Moz community! Jumping right into the question I have. For a type of pages we have on our website, there are multiple tabs on each page. To give an example, let's say a page is for the information about a place called "Ladakh". Now the various urls that the page is accessible from, can take the form of: mywanderlust.in/place/ladakh/ mywanderlust.in/place/ladakh/photos/ mywanderlust.in/place/ladakh/places-to-visit/ and so on. To keep the UX smooth when the user switches from one tab to another, we load everything in advance with AJAX but it remains hidden till the user switches to the required tab. Now since the content is actually there in the html, does Google count it as duplicate content? I'm afraid this might be the case as when I Google for a text that's visible only on one of the tabs, I still see all tabs in Google results. I also see internal links on GSC to say a page mywanderlust.in/questions which is only supposed to be linked from one tab, but GSC telling internal links to this page (mywanderlust.in/questions) from all those 3 tabs. Also, Moz Pro crawl reports informed me about duplicate content issues, although surprisingly it says the issue exists only on a small fraction of our indexable pages. Is it hurting our SEO? Any suggestions on how we could handle the url structure better to make it optimal for indexing. FWIW, we're using a fully responsive design with the displayed content being exactly same for both desktop and mobile web. Thanks a ton in advance!
Intermediate & Advanced SEO | | atulgoyal0 -
What are best page titles for sub-folders or sub-directories? Same as website?
Hi all, We always mention "brand & keyword" in every page title along with topic in the website, like "Topic | vertigo tiles". Let's say there is a sub-directory with hundreds of pages...what will be the best page title practice in mentioning "brand & keyword" across all pages of sub-directory to benefit in-terms if SEO? Can we add "vertigo tiles" to all pages of sub-directory? Or we must not give same phrase? Thanks,
Intermediate & Advanced SEO | | vtmoz0 -
Can anyone tell me why this page has content wider than screen?
I am getting that error on my product pages. This link is in the errors http://www.wolfautomation.com/drive-accessory-safety-sto-module-i500 but when I look at it on mobile it is fine.
Intermediate & Advanced SEO | | Tylerj0 -
Will we be penalised for duplicate content on a sub-domain?
Hi there, I run a WordPress blog and I use [community platform] Discourse for commenting. When we publish a post to Wordpress, a duplicate of that post is pushed to a topic on Discourse, which is on a sub-domain. Eg: The original post and the duplicated post. Will we be penalised for duplicating our own content on a subdomain? If so, other than using an excerpt, what are our options? Thanks!
Intermediate & Advanced SEO | | ILOVETHEHAWK0 -
Mobile friendly - Sub domain after responsive?
My client has a mobile website (m.website.com) and is working on a responsive website. The site is already labeled "Mobile friendly" on the SERP and I was wondering if, when the site will be responsive, it would be worth it to redirect the subdomain or it would be safer to keep the subdomain and still redirect mobile users to it since we're already Mobile friendly (we would keep the rel alternate on the main domain and the rel canonical on mobile).
Intermediate & Advanced SEO | | Digitics0 -
What Makes Good Content for Category Pages
Hello, We're putting (roughly, depending on the category) 500 words under the products or categories under category pages. We're having a writer do these who has to learn the products from scratch. With over 100 categories, it's not possible for the client to write 500 words for each one. We're wondering, 1. What should go into a category description? 2. How do you prep a writer to write these, and is it possible to do so and get good content? I'm afraid that we're writing just words for long tails, and I know on the product pages, home page, and articles that it has to be the best content, probably written by the client himself if he is knowledgable enough. Open to your suggestions on what should be in these, how long they should be, and who should write them.
Intermediate & Advanced SEO | | BobGW0 -
Hit by Penguin, Can I move the content from the old site to a new domain and start again with the same content which is high quality
I need some advice please. My website got the unnatural links detected message and was hit by penguin.. hard. Can I move the content from the current domain to a new domain and start again or does the content need to be redone also. I will obviously turn of the old domain once its moved. The other option is to try and identify the bad links and change my anchor profile which is a hit and miss task in my opinion. Would it not be easier just to identify the good links pointing to the old domain and get those changed to point to the new domain with better anchors. thanks Warren
Intermediate & Advanced SEO | | warren0071 -
How risky is temporarily moving high value SEO pages to a brand new domain?
Hi, I won't bore you with all the details but we may have to temporarily move part of an existing domain onto a separate domain for a couple of months. The content being moved includes most of our key branded and organic SERP pages. We've owned the new domain for years but it's never been live or indexed. After a couple of months, all the content will move back to the original domain but will move to a slightly different structure and different page names. Most of the page content will remain largely the same. I"m concerned, but don't really have any experience with this kind of thing. Can anyone shed some light. Perhaps on a scale of 1 to 5 you could give me your thoughts: 1. Should be fine, as long as you set up all the redirects properly 5. Do everything in your power not to do it! Using the new domain and other factors will be problematic. Thanks for any help you may be able to provide!
Intermediate & Advanced SEO | | rfjc0