Blog articles on website vs submitting to article submission sites
-
I had some articles created for a client. The site is on WordPress. I'm wondering if it is best to add the articles to the blog page of the website or if it is better to submit the articles to ezine articles. Or can I submit the same article to both places? Is there a strategy that should be followed generally speaking when creating content for the blog vs article submission sites? The goal is to increase the ranking for target keywords. I realize that the answers could take a lot of different directions. But generally speaking I would like to know, If I have an article where is the best place to add it to achieve better rankings for target keywords? Thanks for the help.
-
You could post the originals on your main website first and then rewrite the articles and syndicate them on other sites for backlinks, Generally speaking I don't think its a good idea to post the same content to your own site and other sites, though if you really must do it make sure the article is indexed on your site first before you post it elsewhere.
Also please be aware that you probably wont just get just 1 backlink if you post to Ezine as a lot of people syndicate the articles it would probably lead to the article being posted in a lot of places so be careful with exact match anchor text and generally don't post the same content on Ezine and your main money site.
Hope that helps!
-
Yes, there is a down side to putting them in both places and that is duplicate content. You can use cross-domain canonicals to indicate which is the original one, but if you don't have control over the other site, you cannot be sure they will cooperate.
-
I'd mix things. The best, most informative, image rich article should go on the client's website (they'll attract natural links over time, which are the best), some good articles could be written for gust blogging (work only with high quality blogs), a few articles on article directories.
-
If they are kickass quality articles then post them on your own website.
If they are crappy then give them to your competitors.
If they are in between then improve them to kickass quality.
-
As a recommendation, do not use article submission sites. Most of them are of low quality and contain a lot of spam. Instead try outreaching bloggers or webmasters for guest post opportunities on related-niche websites.
As for post the article on your blog vs another website, it really depends on a lot of factors, including the article's target audience, how popular is the website you'd be able to submit it to, where in the lifespan of your blog are you, what your goals are, etc.
There's an excellent article with a lot of opinions that cover this topic: http://thinktraffic.net/guest-post-or-own-site
Hope this helps!
-
Thanks for your response Linda. The content is definitely unique and good quality. I believe it could be of higher value, but I do believe that it does provide value.
Is there a downside to putting the content in both places (blog and article submission site)? If the content should be different do you have any suggestions in determining what content to put on the blog vs an article submission site?
Thanks.
-
It can sometimes make sense to submit content to a site that has higher visibility and traffic than yours to get the exposure, but in general the best place to put your own content is on your own site, certainly if you want to rank for target keywords.
Also, you mention that you had some articles created for a client. Keep in mind that if this is content that is churned out in bulk, it is not likely to do well. You should make a point of using unique and high quality material.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Seo Site Structure
I manage a shoe shop, and the site structre for a shoe category is: www.example.com/casual-shoes/ and for a product is: www.example.com/product/320/casual-shoes/ Would be better for SEO and for my casual shoes category, to rewrite the product page to: www.example.com/casual-shoes/product-320/ Thank you! Regards
Link Building | | raul_hutu0 -
Article submission to multiple directories
We know the general consensus among the crowd here is to avoid free article submission directories. But we have to do this as part of our overall deliverables and have hit a roadblock. A couple of our agencies are insisting that we submit one article to multiple sites - which we contend would trigger duplicate content issue and render all links useless. Any feedback on submitting one article to multiple article sites?
Link Building | | eBrandz0 -
Article with UTM source?
Hi all, I wish to publish an article and it contain url utm parameter inside the content. May i know google will treat it as quality backlink? i have set canonical tags on the my own site. Thanks
Link Building | | willy660 -
Open Site Explorer
Typically when using Open Site Explorer to analyze links, how long does it take for them to show up? I have some links that are on high page ranking sites, yet they still do not show up with the Open Site Explorer. Thank you
Link Building | | TP_Marketing0 -
How to Outsource Guest Blog Posts?
We have operated a small ecommerce company for over 10 years in the home and garden industry. Our product niche is small and there is not a lot of "community" around it as it is just not a social product, yet the product is interesting. Our internal time is very limited and therefore we have hired external help over the years to do our SEO. As you all know, this is very challenging to do affordably and not get spammers. As part of our SEO strategy we would like to do some guest blog posts but do not have the internal time to research and build the relationships needed. We basically have no internal writing skills and have always hired writers to do our blog postings.My question is if you had to hire someone to do guest blog posts how would you go about finding the right person to use? Of course an excellent writer would be required. What would you expect to pay for this type of service? Would you do it hourly or "pay per live post". Any ideas on where to find this type of person? Thanks.
Link Building | | SLINC0 -
Linking strategy between my own sites
Hi, I have one main site, let's call it food.com I also have 10 smaller sites, let's call them mexicanfood.com, indianfood.com, italianfood.com etc food.com is on its own separate dedicated server the 10 smaller sites are all on a shared IP in hostgator I don't want Google to think that I have created the 10 sites for only purpose of creating links to each other. So, would you recommend that all those 10 sites link to each other? or should there be no interlinking within those 10 same IP domains? What about linking from those 10 sites to my main site? How should I structure my own backlinks not to get penalized by Google ?
Link Building | | limens0 -
Run of Site Links
I recently got a link from a relevant site but it ended up being a run of site link. The site has over 3,000 pages that now link to my site. Will my site get penalized for this?
Link Building | | mj7750 -
Why aren't links to my site showing up in open site explorer?
My site is http://www.thesquarefoot.com Google analytics shows many more (though more than a handful of links that we have gotten recently still don't show up there). Definite newbie here so please be kind... Thanks!
Link Building | | TheSquareFoot0