How to build links to landing pages?
-
I have been using link baits like infographics to get quality links to my site and I have observed that these tactics are great to get links to the home page or that particular post page where infographic was originally posted. But we have various other important landing pages and we want to transfer some link equity to those pages.
Whenever we publish an infographic we post it on out blog with an embed code carrying anchor text pointed to our site’s home page. People who share our infographic, normally links to the home page or to the post page where they find that particular item. So, what are the possible ways to get links to any other landing page? Can we post some bait on other landing pages as well. I need to know some more techniques to attract deep links.
Thanks
-
We have already tried that but what happens is, when an infographic is published on a blog page and embed code points to another internal landing page then people don’t really use that embed code. Most of the links we get from infographics point to our home page because bloggers do alter embed codes and prefer to link to infographic post and home page.
As you know infographic images are generally large and if we try to add infographic to our existing landing page then page size will further increase which won’t be good for the user experience and can also affect page load time.
Can you please give reference of some landing pages which are using infographics so that we can analyze those further ?
Thanks,
-
You stated that you publish infographics with an embed code carrying anchor text pointing to your Home Page. Why don't you change that so that it points to your various Landing Pages?
Alternatively, you can publish the infographic on your targeted Landing Page and advertise the fact on your blog post with a link to the Landing Page from the blog post.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Landing pages for paid traffic and the use of noindex vs canonical
A client of mine has a lot of differentiated landing pages with only a few changes on each, but with the same intent and goal as the generic version. The generic version of the landing page is included in navigation, sitemap and is indexed on Google. The purpose of the differentiated landing pages is to include the city and some minor changes in the text/imagery to best fit the Adwords text. Other than that, the intent and purpose of the pages are the same as the main / generic page. They are not to be indexed, nor am I trying to have hidden pages linking to the generic and indexed one (I'm not going the blackhat way). So – I want to avoid that the duplicate landing pages are being indexed (obviously), but I'm not sure if I should use noindex (nofollow as well?) or rel=canonical, since these landing pages are localized campaign versions of the generic page with more or less only paid traffic to them. I don't want to be accidentally penalized, but I still need the generic / main page to rank as high as possible... What would be your recommendation on this issue?
Intermediate & Advanced SEO | | ostesmorbrod0 -
One landing page or many?
I can not understand which is the best way to target similar keywords. Do the best way is create landingpage for each long tail keyword landing page or better one but with all included keywords? On the siste i have landingpages: 1. Metal doors 1.2. Steel doors for private houses 1.3. Metal doors for flats 1.4 Metal doors for technical rooms and so on. In Latvian language it sounds ok. Some time ago for other sites it worked good but now it just does not work. I see google meses these results up and seo performance is bad. Can you suggest correct structure? Thanks
Intermediate & Advanced SEO | | Mekounko0 -
Landing pages "dropping" and being replaced with homepage?
Hi Moz People Happy new year to all, I have an interesting one here. I have recently been making some landing pages and they have all pretty much hit page 1 for the search terms I've focused on (UK Domain). Up until this morning the landing page was the 8th organic result on the UK domain. However I have checked this morning and the landing page has dropped below the top 50 and instead our homepage is now showing as the last organic result on page 1. This is intriguing to me as it has also happened to a couple of other landing pages I have made. Is this due to the relevance being driven higher by the landing pages but overall the homepage is more important to Google? Do you guys think this might start happening to the other pages that I have created? Any input would be appreciated! ( Ill give you links and search terms if you want to take a look for yourselves but I try to refrain from "self advertising" ) Happy Thursday Mozzers ! Jamie
Intermediate & Advanced SEO | | SanjidaKazi0 -
Outbound link to PDF vs outbound link to page
If you're trying to create a site which is an information hub, obviously linking out to authoritative sites is a good idea. However, does linking to a PDF have the same effect? e.g Linking to Google's SEO starter guide PDF, as opposed to linking to a google article on SEO. Thanks!
Intermediate & Advanced SEO | | underscorelive0 -
Stellar Content - Calls to Action - Link Building
Hello, How do you place calls to actions, links back to your products/pages, and praise for your products in articles about your main products without looking bad to people who might give you a backlink. We want these things but we want our articles to be perfect for backlinks, natural and through a backlink campaign.
Intermediate & Advanced SEO | | BobGW0 -
How would you use this broken link building opportunity?
I've found a good opportunity to build some links and I'd love your opinions on my options here. There's a big event that happens once a year in my city. Let's say the event used to have a website called www.CityEvent.com. The event decided not to use this website anymore, but instead to put all of their event information on their facebook page. It looks like they let their domain name expire and someone else snapped it up. It's now sitting as an empty wordpress blog with one line of text. This empty website has 1300 links pointing to it. I can see two opportunities here: 1. Write a very thorough article on my website (that I am trying to build links to) describing the event and giving people all of the information that they need to know about it. (The amount of information on the Facebook page is minimal.) or 2. Create a new website called www.EventCity.com and put up a static page with all of the information that people need to know. There would be a link on this page pointing to the site that I am trying to rank. In both cases there would be much more information than is available on the Facebook page including a collection of youtube videos about the event and many helpful links for people who are interested in this type of event. Then the plan is to contact the sites who are linking to the dead page and invite them to link to my new page (either on my site or the new site that I could create). I see a few pros and cons to each method. For option #2 I think people would be more likely to link to a more official looking page rather than an article on a separate website. (My website has information about the city in question but is not closely related to the event at all.) However, I would only be getting one link back to my site. One negative to this is that the actual organizers of the event may not be pleased that someone has created an official looking page. But then again, perhaps they would be happy to have a free website. For option #1 I would possibly get more links from sites that are authoritative in my city that point directly to the site I am trying to rank. However, people would be less likely to link to us because we are not an official site for the event, but simply a very good article about the event. There are no other good articles for this event that are ranking on Google. Hopefully that makes sense. What would you do? EDIT - Just thought of a third option - try to buy the domain.
Intermediate & Advanced SEO | | MarieHaynes0 -
How to Build High Quality eCommerce Web Site during Low Quality Web Pages?
Today, I was reading Official Google Webmaster Central Blog: More guidance on building high-quality sites. I found one interesting statement over there. Low-quality content on some parts of a website can impact the whole site’s rankings. Why should I like to discuss on this topic? Because, I have made big change on my website via narrow by search. I want to give specific result to know more about it. This is my category page: http://www.vistastores.com/patio-umbrellas Left narrow by search section is creating accurate page for specific attribute products. California Umbrella:
Intermediate & Advanced SEO | | CommercePundit
http://www.vistastores.com/patio-umbrellas/shopby/manufacturer-california-umbrella From above page following page is accessible. http://www.vistastores.com/patio-umbrellas/shopby/canopy-shape-search-octagonal/manufacturer-california-umbrella Sunbrella Patio Umbrellas:
http://www.vistastores.com/patio-umbrellas/shopby/canopy-fabric-search-sunbrella Similar story for this page. Following page can accessible from above page. http://www.vistastores.com/patio-umbrellas/shopby/canopy-fabric-search-sunbrella/finish-search-wood My website have 100+ categories, 11,000 products. I have checked indexed pages in Google for my website. https://www.google.com/search?q=info%3Awww.vistastores.com&pws=0&gl=US#hl=en&safe=off&pws=0&gl=US&q=site:www.vistastores.com&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf.osb&fp=910893d99351c8f7&biw=1366&bih=547 It shows me 35,000+ crawled pages which are developed by left navigation section. So, Will it consider as low quality pages? I want to improve my website performance without delete these pages.0 -
Too many links on home page?
I run a forum that currently has 351 links on its home page (and p.1, 2 etc.) due to all the tags that appear under feed items. Is it a viable solution to get this number down to simply nofollow all of these tag links? How else can I get this number of links down recorded by Google down, or is it not something I should be especially worried about?
Intermediate & Advanced SEO | | staingurus0
