Suggestions for a SEO Review
-
I think it would be beneficial to have a third party seo review of the network of sites my team and I manage and was wondering if any of you had suggestions for what sort of tests should be done or that we should expect to see done during one of these reviews.
We are a small team who has varying seo experience and have been working hard to make improvements to our sites in the past year. Most of our sites have been completely overhauled in the last 12-16 months and seo work that had not been done in the past has been setup, along with some corrections that may have been harming seo.
We believe we are on the right track and have learned a good amount about seo in that time, but it would be nice to have some "expert" feedback outside of our office to get a clearer picture on anything we may be missing or some suggested improvements. A sort of double check on the work we have done.
-
Hi, we are using MOZ to monitor errors and warnings. It helped identify some issues we didn't know that we had in terms of some duplicate meta data. The biggest error or warning that is still an issue is the number of links on some of our pages. Anyway, we actually have only had MOZ now for about 4-5 months out of the time frame I described.
We have seen some improvements. Our conversion rate has improved slightly and we have also seen less cart abandonment as a result of some of the changes we made to our sites. Traffic wise things are a little harder to address. On one level we are seeming to have more "new" visitors to our sites but our overall traffic is down. This is a little misleading though as our spokesperson has also started to take a step back as she nears retirement, so we have had much less major media appearances, etc. It does seem as though we are doing a little better in search rankings for some of our keywords though.
-
Hi,
Are you running reports from MOZ to monitor errors, warnings, etc? You mentioned the overhaul of your sites in the last 12 months. Curious to know what measures (KPIs) you are using. Are you seeing improvements? With the timeframe you described, I would be curious to know how your rankings have improved during this time, how this translates to site traffic, and conversions within the site. Are users engaging?
-
Thanks Meghan, that is helpful. Our biggest issue is that it seems as though so many opinions exist on what constitutes good seo. Our focus has been on strengthening the design and branding of our sites while creating as much content as we can. Technically, we have made improvements based on feedback obtained via moz and using other online tools and best practices.
At one point we considered bringing in an outside firm to manage all of our seo but felt that it wasn't practical for us considering our stance on content creation being one of the more critical areas of focus. In my opinion one of our biggest issues right now is obtaining good quality back links... it's been slow going.
Anyway, after a lot of self evaluation and discussion we felt like a review from a third party would be helpful to focus us in on the most critical areas that we can improve. We also feel that we would be best to implement suggested changes and handle the seo work long term.
We have run into some interesting characters along the way and some really great companies who would do an amazing job if needing a more comprehensive and long term solution. I haven't seen too many that offer more of a "review". Just was wondering what others would consider important in an seo review so we can better evaluate potential seo's.
-
From my experience, there are many things to look for when determining the quality of your SEO. There is a technical side of SEO as well as a content side. I handle the content side of SEO for my company and know that backlinking is very important.
What sites backlink to your site? What is the PR of the sites linking to your site? Does Google consider the site a good or bad one? (We had an SEO company provide us with several backlinks to one of our company sites. After the Panda update, Google deemed most of those backlinks as bad, which significantly hurt our SERPs.)
What keywords are your optimizing on your website? Are you stuffing keywords to a high percentage rate? Are you using your focus keyword properly throughout the text?
Are you using meta descriptions that include your focus keyword and are less than 156 characters (including space)?
What is your site loading time? (That is a more technical answer)
Is your sitemap working properly? (We also had a problem with an improper sitemap that was setup by a former employee.)
There are so many questions you should ask when having your site professionally reviewed by an SEO firm. I know I have missed several you can ask!
However, I hope this has helped in getting you started. I also hope this answers part of your question as I was a little uncertain of what exactly you were asking.
Best of luck!
Meghan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International SEO Options?
Hi we currently have a site which is a example.com domain in the Australian market (we have geo-targeted to Australia within search console). We are looking to expand to United States. I have added the potential options down below, just wondering which one you guys think would be best from a SEO and practical standpoint? Or if there are other options i should consider? Option 1 The Australian domain is strong so this option takes this into consideration. Keep example.com (Australian) Add on: Sub-Directory for US Which would be: example.com/us/ In Search Console set the sub-folder to target US and also setup hreflang tags. Setup the US site on the sub-directory. Option 2 Add sub-folders for both Aus and US example/au/ (Australian)
Intermediate & Advanced SEO | | jaynamarino
example/us/ (United States) Setup hreflang targeting. Cons
Need to set up redirects for the current site to new location which is .com/au/ might also see drop in performance due to redirects. Cheers.0 -
SEO for multiple languages [Arabic]
Hello all, I am currently managing a Marketplace that comes in two different languages: English & Arabic. The English website is, fortunately, doing quite well in terms of SEO performances but, not the Arabic one. The website has two kinds of content: Static content: controlled by me. It includes menu items, navigation, static pages etc which is properly translated among the two languages User-uploaded content: It includes ads/news posted by the user which may not be translated to Arabic if they chose not to do it. Now if somebody goes to the Arabic website and check a news item that doesn't have an Arabic translation, it will show the English title. I am assuming, serving content in a different language that is specified in the hreflang is a straight no, right?
Intermediate & Advanced SEO | | MozammilStorat0 -
Which is the best SEO plugin for joomla
Hey there, can any one please tell me the Best plugin i can choose For joomla?? I am going use sh404ref & 2nd one i am thinking is EFSEO. If besides This do u know any Good One, Please Help to choose Best Thanx in advance.
Intermediate & Advanced SEO | | poojaverify060 -
Getting SEO Juice back after Redirect
Hi, On my website, many product pages were redirected over time to its product category, due to the product being unavailable. I understand with a 301 redirect, the final URL would have lost about 15% of the link juice. However - if after some time (e.g. 2 months, or 1 year) I remove the redirection - is the original page going to have any SEO juice, or did it already lose all of it? Thanks,
Intermediate & Advanced SEO | | viatrading10 -
Onsite SEO vs Offsite SEO
Hey I know the importance of both onsite & offsite, primarily with regard to outreach/content/social. One thing I am trying to determine at the moment, is how much do I invest in offsite. My current focus is to improve our onpage content on product pages, which is taking some time as we have a small team. But I also know our backlinks need to improve. I'm just struggling on where to spend my time. Finish the onsite stuff by section first, or try to do a bit of both onsite/offsite at the same time?
Intermediate & Advanced SEO | | BeckyKey1 -
How good or bad is this for SEO?
I will try to make this as clear as possible. We represent the yellow pages - www.visalietuva.lt
Intermediate & Advanced SEO | | FCRMediaLietuva
For every single company that is listed we have Creditworthiness - that helps to find information about their payment history and their business status. It's pretty useful. An example could be found here: http://www.visalietuva.lt/en/company/dizrega-uab/creditworthiness Some companies that are proud of their result started putting Iframe on their pages:
http://dizrega.lt/lt/kontaktai/firmos-rodikliai We noticed this on Google Webmasters, when new links started to appear.
So we are not sure if this is good for SEO? Of course this is good for our Google Analytics:))
If this is good, maybe we should send offer for our clients, that we can help to put iframe like this for free, for people who are not able to do it themselves. Your opinions please!0 -
Any Suggestions For My Site?
I've recently started a website that is based on movie posters. The site has fundamentally been built for users and not SEO but I'm wondering if anyone can see any problems or just general advice that may help with our SEO efforts? The "content" on the website are the movie posters. I know Google likes text content, but I don't see what else we could add that wouldn't be purely for SEO. My site is: http://www.bit.ly/ZSPbTA
Intermediate & Advanced SEO | | whispertera0 -
If you have an unlimited SEO budget, what would you do?
Here's a bit of background information: I've achieved the targets and is now being offered what is essentially an unlimited budget. I have a nice list of ideas but thought I would the brilliant people here at the SEOMOZ community what they would do. So as to promote as much response as possible, I'm going to keep my list to myself for now. And by "SEO", I mean I can do things like content strategy, blogging, infographics, etc. Shoot away!
Intermediate & Advanced SEO | | andrep0