How to Get Backlinks to a Coupon Code Website

[Marc-FIMA]

Hello Guys,

I run a coupon code website, which by its very nature does not contain the most compelling of content.  As you can probably understand, not many people are going to want to link to a page which lists a number of coupons relating to a specific online retailer.

I am really struggling to come up with new and innovative ways of attracting links and wondered if anybody was in a similar position to me or could offer some advice.

Would love to get some feedback.

Thanks!

[Netlogiq]

Hello,

You could also create a campaign, let's say "Smart Shopping" and promote the idea. You can start by creating a mission page where you can tell people about the idea behind the coupon website, and ask for their support. For example you could create badges "I'm a smart Shopper" or something similar, badges that visitors could take and add on their website. In this way you could gain backlinks without actually doing any linkbuilding, you can earn a lot of visibility including in social media, and so on.

Just make sure you mission and arguments are strong, and you coordinate your content marketing efforts in this direction.

For the  blog you could even write case studies, or reviews for Extreme Couponing - a reality TV Show.

These are just some ideas you could use. I would also urge you to watch this Mozinar: http://moz.com/webinars/strategic-web-marketing and this great video: http://www.youtube.com/watch?v=u4ZoJKF_VuA for inspiration

And an example of a support page with badges: http://www.protectiamediului.org/sustinere/

[MatthewBarby]

I'd start by setting up a blog on the website. I'd then write up articles related to any current offers that specific companies are running and embed the coupon code within them. Also, utilise socoal media as much as possible - get in touch with the companies that you list coupons for and see if you can run joint competitions across social media. Another great way would be to do some guest posts on other sites about topics like 'how to save some money through using coupons' etc and gain some links back to your site.

Hope this gives you something to go on!