How to Get Backlinks to a Coupon Code Website
-
Hello Guys,
I run a coupon code website, which by its very nature does not contain the most compelling of content. As you can probably understand, not many people are going to want to link to a page which lists a number of coupons relating to a specific online retailer.
I am really struggling to come up with new and innovative ways of attracting links and wondered if anybody was in a similar position to me or could offer some advice.
Would love to get some feedback.
Thanks!
-
Hello,
You could also create a campaign, let's say "Smart Shopping" and promote the idea. You can start by creating a mission page where you can tell people about the idea behind the coupon website, and ask for their support. For example you could create badges "I'm a smart Shopper" or something similar, badges that visitors could take and add on their website. In this way you could gain backlinks without actually doing any linkbuilding, you can earn a lot of visibility including in social media, and so on.
Just make sure you mission and arguments are strong, and you coordinate your content marketing efforts in this direction.
For the blog you could even write case studies, or reviews for Extreme Couponing - a reality TV Show.
These are just some ideas you could use. I would also urge you to watch this Mozinar: http://moz.com/webinars/strategic-web-marketing and this great video: http://www.youtube.com/watch?v=u4ZoJKF_VuA for inspiration
And an example of a support page with badges: http://www.protectiamediului.org/sustinere/
-
I'd start by setting up a blog on the website. I'd then write up articles related to any current offers that specific companies are running and embed the coupon code within them. Also, utilise socoal media as much as possible - get in touch with the companies that you list coupons for and see if you can run joint competitions across social media. Another great way would be to do some guest posts on other sites about topics like 'how to save some money through using coupons' etc and gain some links back to your site.
Hope this gives you something to go on!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does same description in the directories of all affect SEO or not? - But unique on the website
Hi, I would like to do some directories. When I checked with a person for his recent work, he has given the same description in 50 directories he has done for a client. Does this affect SEO or not?
White Hat / Black Hat SEO | | AnuManish0 -
Besides technical error improvement, best way to increase organic traffic to movie review website
I have a friend's website, ShowBizJunkies, that they work very had at improving and providing great content. I put the website in a more modern theme, increased speed (wpengine, but maxed out with cdn, caching, image optimization, etc) But now I'm struggling how to suggest further improving the seo structure or building backlinks. I know trying to come up for those terms like "movie reviews" and many similar are ridiculously difficult, and requires tons of high quality backlinks. What is my lowest hanging fruit here, any suggestions? My current plan is: 1. Fix technical errors 2. Create more evergreen content 3. Work on timing of article release for better Google News coverage 4. More social sharing, sharing on Tumblr, Reddit, Facebook Groups, G+ Communities, etc 5. Build backlinks via outreach to tv show specific sites, movie fan sites, actor fan sites (interviews)
White Hat / Black Hat SEO | | JustinMurray1 -
Dynamic Content Boxes: how to use them without get Duplicate Content Penalty?
Hi everybody, I am starting a project with a travelling website which has some standard category pages like Last Minute, Offers, Destinations, Vacations, Fly + Hotel. Every category has inside a lot of destinations with relative landing pages which will be like: Last Minute New York, Last Minute Paris, Offers New York, Offers Paris, etc. My question is: I am trying to simplify my job thinking about writing some dynamic content boxes for Last Minute, Offers and the other categories, changing only the destination city (Rome, Paris, New York, etc) repeated X types in X different combinations inside the content box. In this way I would simplify a lot my content writing for the principal generic landing pages of each category but I'm worried about getting penalized for Duplicate Content. Do you think my solution could work? If not, what is your suggestion? Is there a rule for categorize a content as duplicate (for example number of same words in a row, ...)? Thanks in advance for your help! A.
White Hat / Black Hat SEO | | OptimizedGroup0 -
Can a hidden menu damage a website page?
Website (A) - has a landing page offering courses Website (B) - ( A different organisation) has a link to Website A. The goal landing page when you click on he link takes you to Website A's Courses page which is already a popular page with visitors who search for or come directly into Website A. Owners of Website A want to ADD an Extra Menu Item to the MENU BAR on their Courses page to offer some specific courses to visitors who come from Website (B) to Website (A) - BUT the additional MENU ITEM is ONLY TO BE DISPLAYED if you come from having clicked on the link at Website (B). This link both parties are intending to track However, if you come to the Courses landing page on Website (A) directly from a search engine or directly typing in the URL address of the landing page - you will not see this EXTRA Menu Item with its link to courses, it only appears should you visit Website (A) having come from Website (B). The above approach is making me twitch as to what the programmer wants to do as to me this looks like a form of 'cloaking'. What I am not understanding that Website (A) URL ADDRESS landing page is demonstrating outwardly to Google a Menu Bar that appears normal, but I come to the same URL ADDRESS from Website (B) and I end up seeing an ADDITIONAL MENU ITEM How will Google look at this LANDING PAGE? Surely it must see the CODING INSTRUCTIONS sitting there behind this page to assist it in serving up in effect TWO VERSIONS of the page when actually the URL itself does not change. What should I advise the developer as I don't want the landing page of Website (A) which is doing fine right now, end up with some sort of penalty from the search engines through this exercise. Many thanks in advance of answers from the community.
White Hat / Black Hat SEO | | ICTADVIS0 -
Is there a danger linking to and from one website too many times?
Basically my webdeveloper has suggested that instead of using a subfolder to create an English and Korean version of the site I should create two different websites and then link them both together to provide the page in English, or in Korean, which ever the case may be. My immediate reaction is that search engines may perceive this kind of linking to be manipulative, as you can imagine there will be a lot of links (One for every page). Do you think it is OK to create two webpages and link them together page by page? Or do you think that the site will get penalized by search engines for link farming or link exchanging. Regards, Tom
White Hat / Black Hat SEO | | CoGri0 -
Website is not stable on maps.google.com
My website is daily showing different position on maps.google.com and for the last few days like yesterday it was on 21st position on some keyword and today it is no where and same with other keywords. Is this a Google Dance ?? what can be its period ? and what is the solution to handle it ??
White Hat / Black Hat SEO | | mnkpso0 -
Is this a 'real site' or a spam site for backlinks
I have been asked what type of site this is? What kind of page is this? [http://www.gotocostarica.com/](http://www.gotocostarica.com/) In my opinion it is site put up to create back links and should be avoided (especially in the light of the new Penguin and Panda updates coming). But I don't want to give wrong advice. What are your opinions?
White Hat / Black Hat SEO | | Llanero0 -
Backlinks
When examining our inventory of backlinks (and our competition's), is it more important to look at overall domain authority or page authority where the backlink comes from?
White Hat / Black Hat SEO | | Relfdy250