Getting Links
-
Hi,
Links from Directories are bad.
Links for low quality sites are bad.
Paid links are bad.
Guest blogging is "maybe rumor has it" google's next big Penguin.
Where and how is everybody getting all these great links from, is there anywhere left??
All advice welcomed as we really need good links quick!
Thanks
-
Be an expert in your niche, and contribute to the community. And ask yourself
What pain points do consumers in this industry experience?
What content could be refreshed and / or curated in this industry?
How can you contribute your expertise to add value?Asking yourself these questions will help you develop content ideas, which will, in turn, potentially yield inbound links if you can build great content and share it with industry influencers.
Hope this helps
Todd -
Hi,
I would first like to say that to get "good links quick" is an ideal strategy that will involve some Blackhat tactics and money invested into some good directories like Yahoo or Best of the Web. As such, your best bet to get good links quick at a respectable pace is to build relationships with influential experts within your industry or niche. If you are dealing with a branded client, pick people who have the potential to become ambassadors or affiliates in the future, ways that will not only boost your SEO/ranking, but your SALES! Even if they are not well known at first, they can still have a valuable influence locally and their knowledge is always a valuable asset.
A study by Forrestor Inc concluded that 80 percent of consumers say they discover a product/brand/website via word of mouth. As such, find experts and get on your social media to build relationships. In the end, it will cost you the same amount of time and hours as outreach or blackhat tactics.
Cheers.
-
Check out the list of ideas I posted, there are a ton of good ones: http://pointblankseo.com/link-building-strategies
Some ideas off the top of my head:
- Get links from the websites of satisfied clients/customers
- Give away free copies of your software to business related blogs for reviews/giveaways
- Create a slideshow about the importance of invoicing/how easy it is to create invoices with your software, and post it to slideshow sites
- Create an infographic about how much money & time people can save using your software
- Start a blog or q&a section that addresses common problems people face with invoicing. Use Google search suggest to find questions people are asking ("how to do invoicing properly", "how to set up an invoicing system", "invoicing when self employed")
Don't just limit your link outreach to invoicing, think broader like business, small business owners, accounting, etc. If you get creative, there are lots of different angles you can take.
-
Thanks we are an online invoicing software provider so am at a loss really on what content we can provide that anyone would ever want to link to. It's not the most interesting of sites/subjects to link too.
-
Not all of the tactics you mentioned are necessarily "bad". The only one you want to avoid is direct paid links, where it's obvious that you paid for your link. Beyond that, links from guest blogging & directories can be helpful, you just want to make sure to target high quality blogs & directories, and avoid being spammy.
The best links are:
- Editorially given (someone else had to put them there, it's not a site where you can just place your link)
- From a relevant site
- From a high authority site (pagerank/mozrank is a good proxy for authority)
- Embedded within relevant content
- Uses relevant anchor text, but not to an overwhelming degree
If you're looking for specific link building strategies, here is a great list: http://pointblankseo.com/link-building-strategies
-
Hi,
I can seem pretty hard to get some quality links nowadays but I think the best thing to do is not to think of it as "getting links" and to think about where your content will be seen by your potential/existing customers. Guest blogging can still be useful because if it is on a relevant and powerful blog then there is a good chance that people will read your post, realise you have a good knowledge on the subject and look for more information.
The secret is to give enough information about the subject you are writing about but enough in reserve to make readers want to know more. Think about creating some content (without the subject of the website you are looking to build for it is hard to be specific) and adding it to your website. As saw this before on Direct Travel's website (www.direct-travel.co.uk/infographic/uk-aviation) and thought it'd be a good example. They created this infographic and they can now contact different travel-related websites to ask them to link to this page. On the page where you create the "linkable asset", make sure you have details about the products/services you offer because you want to entice people to search through the website and ultimately convert.
This is just one way of getting links but it can be quite successful if you find the right type of content.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I get rid of sites that backlink with lots of irrelevant or spammy links to our website?
This site http://herwigphoto.com/bs/ and other like it have thousands of similar links containing the word adidas We are not in the sports shoes business, therefore the links are irrelevant and many and can hurt our rankings, correct? | Page Title/URL of Linking Page | Link Anchor Text | Page Authority | Domain Authority |
Link Building | | Madlena
| Christopher Herwig Photographer » Soviet Bus Stopshttp://herwigphoto.com/bs/ | adidas Yeezy Boost 750 Grey For Sale | 48 | 47 | Below are some links to our geographics.com website that have URLs that are not ours. They will redirect to our homepage. How do we remove these links and how do we deal with the websites that send such links to us? There are thousands of inbound links to our website with anchor text containing irrelevant keywords such as these: yeezy-750-boost-light-grey-cheap or adidas-yeezy-boost-750-light-grey-sale; pirate black sale, etc Page Title/URL of Linking Page Page Authority LRDs Total External Links HTTP Status http://www.geographics.com/new/yeezy-750-boost-light-grey-cheap.html 46 120 1800 -- http://www.geographics.com/new/yeezy-350-pirate-black-sale.html 44 106 1829 -- http://www.geographics.com/new/yeezy-750-boost-gum-brown-sale.html 42 114 181 -- --- --- --- ---0 -
AllTop Linking Me to Other Sites Feeds, Webmasters Reporting Lots of Broken Links
I submitted my blog to All Top awhile ago and something seems to be wrong with their feed. They're sending people to mysite.com/truth-o-meter.com/this-is-a-post. It's not just truth-o-meter either. I'm getting links that are supposed to go to all kinds of political blogs. As a result, I'm getting a ton of broken links reported on Google Webmasters. I couldn't find any real support option on alltop.com, and when I log in, there are no sites for me to manage. Instead, I resubmitted the site with the correct feed address and in the comments, I mentioned the problem. All I got was a message saying the site was rejected. I believe because I already added the site. But I'm thinking they didn't pay attention to the comments. (In fact the message may have gone through an auto-filter considering how quickly it was rejected.) Is there a way to solve this? Is this a situation in which I would use the disavow tool? If All Top continues to create bad links, how do I stop the issue once and for all? Thanks!
Link Building | | eglove0 -
Is link exchange a reliable source to get back links?
I read a latest post on seomoz that _“Do not buy or exchange link with anyone who contacts you. This is completely against Google's policies and if they were to find out, you could be penalized." So I went through Google's ''Link Schemes'' and found that ''Excessive link exchanging ("Link to me and I'll link to you")'' can negatively impact a site's ranking . _ So is it the ''excessive'' link exchanging that can cause a negative impact? Exchanging links with good quality, cached sites (without excessive doing) can do good or bad? Can anyone please explain to me in detail?
Link Building | | semvibe0 -
About link again
I checked all links to my site (not too many at all) http://oasisoftheseasallureoftheseas.com/ and discovered that very important link – from my supplier,
Link Building | | NadiaFL
Royal Caribbean International is not listed at all. Some links with ‘nofollow’ tags show up but not this one. RCI source here http://www.royalcaribbean.com/customersupport/travelagent/processLocate.do?selectedCountry=USA&taname=&city=&state=&zip=34994&.x=22&.y=6 Any ideas?0 -
Which link should I use for link building?
I have an article which have high rank on Google. But recent, I use mod rewrite url so this article have new url. old: mywebsite.com/c1/p-1 new: mywebsite.com/c-e/p-1 Now, google is indexing old url. I want to ask when I build linking to my site, which link should I use for link building? I should build linking for new url or old url. Thanks
Link Building | | sonzin13040 -
Paying someone to get me links-bad idea?
By this i dont mean paying for links as such...I mean the people that advertise on websites like Fiverr saying they will get you links to your site from edu/gov domains...or angela/paul style links etc. I'm doing all the proper link building stuff like blogging/guest blogs/articles etc etc but am up against competitiors with thousands of links...Is this a way to 'catch up' or should it be avoided. I'm new to all of this so be gentle lol...grateful for any replies
Link Building | | bridaldesigns0 -
Press release site for posting article and get links, what do you think?
If find sites like: http://eon.businesswire.com/portal/site/eon/ and http://www.free-press-release.com/ where you have to pay to post article, they have very good domain autority, what is your advice on those site? eon.businesswire.com/ is asking 225$ for a lifetime registration but they have a DA of 91, is this a good investement for building incoming links and increasing DA? Thank you, Jean
Link Building | | BigBlaze2050 -
Link building? I really dont get it is there an easy way
I Have been using a link exchange website called linkmarket. I have been told that these kind of website dont really do you many favours but i have signed up for a year so i am currently still using it. What does everyone think? Also is there a proven way to get high quality links with out spending hours traling other websites and asking if they want to exchange links because the normall answer i get is NO!
Link Building | | WillFrank3