Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Language Detection redirect: 301 or 302?
-
We have a site offering a voip app in 4 languages. Users are currently 302 redirected from the root page to /language subpages, depending on their browser language.
Discussions about the sense of this aside: Is it correct to use a 302 redirect here or should users be 301 redirected to their respective languages? I don't find any guideline on this whatsoever...
-
My pleasure!

-
Hi Marcus
Thanks for your great answer! This makes a lot of sense and I agree that 303 seems to be the suitable response if they were used "semantically"...
I do not agree with the general setup they made with this user detection (particularly since the root URL is not accessible but gets redirected). So I'm just out for a quick fix here for something that is not set up optimally in general.
I think I will stick with the 302 - it's not so easy to decide, but in such cases I think what Google itself does is a good reference. So thanks for pointing that out!
We won't get link juice from the domain's root using 302s (or less), but I will try to solve this otherwise by actually making that URL accessible.
Thanks a lot!
-
Hey Philipp
Okay, SEO aside here and assuming folks are landing on your site and not on the section of the site that is targeted to their location / language (which is a whole other discussion but not your question as far as I can tell) then you want to redirect these users to the correct language pages.
So, we have two options here:
- HTTP 301 - Moved Permanently: Now I don't feel this is correct. The resource has not moved, it is just not correct for this user based on their language preference.
- HTTP 302 - Found: This is used to indicate the resource has temporarily moved to another location so is maybe more suitable as results from page A will not be completely ignored
In fact, if you dig into the HTTP status codes documentation a better option here would seemingly be a 303 which is classified as 'The response to the request can be found under another URI' and for my money that is more suitable. But, problem is, no one seems to use the 303 redirect and everyone seems to use the 302 in it's place.
So, I ask myself, what does Google do? When I visit www.google.com from the UK I am always redirected to the www.google.co.uk site. Is this a 301, 302, 303 or something else entirely? So, I checked quickly in webbug (or you can do it Chrome by looking at the Network tab in Tools > Developer Tools > Network Tab) and it redirects with a 302 status code.
Request: HEAD / HTTP/1.1
Host: www.google.com
Connection: close
Accept: /
User-Agent: WebBug/5.0Response: HTTP/1.1 302 Found
Location: http://www.google.co.uk/So, I am not sure there is a definitive answer as from a search engine perspective we would want to folks landing on the right page due to our geo location and language targeting but that does not escape the need to show people the content in the correct language.
If this was me and I was dead set on a redirection I would go with a 302. I can't claim that is an authoritative answer but it is certainly my opinion based on my research here.
I guess the alternative would be to maybe detect the users language settings and load a pop up that then allows them to select and redirect so it is not done at the request / response level but rather a choice the user makes themselves (then maybe cookies or other options could be used to deal with language for those users on subsequent visits). In the UK http://www.babycenter.com/ does this and it pops up asking me which version of the site I would like to visit (choice is always a good thing).
Possibly a good question to ask in the Google Webmaster Help Forum: http://productforums.google.com/forum/#!forum/webmasters as you will often get a Googler pop up to answer specific questions or this question may well have been asked before (albeit in a different way). If this is not search focused then really it comes down to what you think works best for your users.
Hope that helps!
MarcusSome further reading if it helps:
- http://support.google.com/webmasters/bin/answer.py?hl=en&answer=182192
- http://support.google.com/webmasters/bin/answer.py?hl=en&answer=62399
- http://www.mattcutts.com/blog/seo-advice-discussing-302-redirects/
- http://en.wikipedia.org/wiki/List_of_HTTP_status_codes
- http://en.wikipedia.org/wiki/HTTP_302
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We are redirecting http and non www versions of our website. Should all versions http (non www version and www version) and https (non www version) should just have 1 redirect to the https www version?
We are redirecting http and non www versions of our website. Should all versions http (non www version and www version) and https (non www version) should just have 1 redirect to the https www version? Thant way all forms of the website are pointing to one version?
Intermediate & Advanced SEO | | Caffeine_Marketing0 -
Do bulk 301 redirects hurt seo value?
We are working with a content based startup that needs to 301 redirect a lot of its pages to other websites. Will give you an example to help you understand. If we assume this is the startups domain and URL structure www.ourcompany.com/brand1/article What they want to do is do a 301 redirect of www.ourcompany.com/brand1/ to www.brand1.com I have never seen 301 as a problem to SEO or link juice. But in this case where all the major URLs are getting redirected to other sites i was wondering if it would have a negative effect. Right now they have just 20-30 brands but they are planning to hit a couple of hundreds this year.
Intermediate & Advanced SEO | | aaronfernandez0 -
New Site (redesign) Launched Without 301 Redirects to New Pages - Too Late to Add Redirects?
We recently launched a redesign/redevelopment of a site but failed to put 301 redirects in place for the old URL's. It's been about 2 months. Is it too late to even bother worrying about it at this point? The site has seen a notable decrease in site traffic/visits, perhaps due to this issue. I assume that once the search engines get an error on a URL, it will remove it from displaying in search results after a period of time. I'm just not sure if they will try to re-crawl those old URLs at some point and if so, it may be worth it to have those 301 redirects in place. Thank you.
Intermediate & Advanced SEO | | BrandBuilder0 -
Images Returning 404 Error Codes. 301 Redirects?
We're working with a site that has gone through a lot of changes over the years - ownership, complete site redesigns, different platforms, etc. - and we are finding that there are both a lot of pages and individual images that are returning 404 error codes in the Moz crawls. We're doing 301 redirects for the pages, but what would the best course of action be for the images? The images obviously don't exist on the site anymore and are therefore returning the 404 error codes. Should we do a 301 redirect to another similar image that is on the site now or redirect the images to an actual page? Or is there another solution that I'm not considering (besides doing nothing)? We'll go through the site to make sure that there aren't any pages within the site that are still linking to those images, which is probably where the 404 errors are coming from. Based on feedback below it sounds like once we do that, leaving them alone is a good option.
Intermediate & Advanced SEO | | garrettkite0 -
301 Redirect of subdomain?
Fellow Mozzers, I'm having a hard time wrapping my brain around a redirect issue and thought it was worth posing the question to the Moz community. I did a search first but couldn't find the exact answer I was looking for. How does a 301 redirect work when you redirect a sub domain example.homepage.com to www.homepage.com but you keep the sub directories of example.homepage.com/page-1 active and are trying to rank them? I'm dealing with a current project where this is happening and this doesn't make sense to me, to redirect the subdomain if you're also trying to rank/create search traffic for pages, sub directories on example.homepage.com. This also get's into the debate of if a sub domain site is viewed as it's own website and therefore has to rank itself. If this is true, it seems like we're kind of killing the authority of the site by redirecting it. Additionally, www.homepage.com has a much stronger link profile than example.homepage.com I hope this makes sense. Any thoughts are appreciated. Thanks for your time.
Intermediate & Advanced SEO | | SMG-Texas0 -
302 redirects in the sitemap?
My website uses a prefix at the end to instruct the back-end about visitor details. The setup is similar to this site - http://sanfrancisco.giants.mlb.com/index.jsp?c_id=sf with a 302 redirect from the normal link to the one with additional info and a canonical tag on the actual URL without the extra info ((the normal one here being http://sanfrancisco.giants.mlb.com,) However, when I used www.xml-sitemaps.com to create a sitemap they did so using the URLs with the extra info on the links... what should I do to create a sitemap using the normal URLs (which are the ones I want to be promoting)
Intermediate & Advanced SEO | | theLotter0 -
Is 301 redirect suggested on pagination pages
Hi - Due to pagination the default page of site is coming in 2 url with - ?page=1/ sub-url and /sub-url is 301 a recommended solution due to this pagination urls Also - is it required to create separate title and meta description of every pagination page We are taking specifically in context of our discounts and offer section http://www.mycarhelpline.com/index.php?option=com_offers&view=list&Itemid=9
Intermediate & Advanced SEO | | Modi0 -
Splitting one Website into 2 Different New Websites with 301 redirects, help?
Here's the deal. My website stbands.com does fairly well. The only issue it is facing a long term branding crisis. It sells custom products and sporting goods. We decided that we want to make a sporting goods website for the retail stuff and then a custom site only focusing on the custom stuff. One website transformed and broken into 2 new ones, with two new brand names. The way we are thinking about doing this is doing a lot of 301 redirects, but what do we do with the homepage (stbands.com) and what is the best practice to make sure we don't lose traffic to the categories, etc.? Which new website do we 301 the homepage to? It's rough because for some keywords we rank 3 or 4 times on the first page. Scary times, but something must be done for the long term. Any advise is greatly appreciated. Thank you in advance. We are set for a busy next few months 🙂
Intermediate & Advanced SEO | | Hyrule0