On page SEO Strategy / What pages to use?
-
What is the best page to use for targeting your hard to rank keywords?
The keyword phrases in question here are "Acrylic Tank Manufacturing", "Custom Aquariums", & "Acrylic Aquariums"
As of right now we have created 3 separate pages for each one of these keyword phrases.
http://seaquaticaquariums.com/custom-aquariums for "Custom Aquariums"
http://www.seaquaticaquariums.com/custom-aquariums/acrylic-aquariums/ for "Acrylic Aquariums"
http://www.seaquaticaquariums.com/services/acrylic-tank-manufacturing/ for "Acrylic Tank Manufacturing"
Or are we better of using the home page http://www.seaquaticaquariums.com/ for the our main hard to rank for terms. Generally speaking I would think more people will link to our home page.
-
Hemani,
A quick leeds form is not really an option in our business. To get an idea of what a customer wants it takes nearly a complete page. Perhaps we could put a "GET A QUOTE" link in the header. Maybe this would increase conversions.
The blog is a great idea. We will work on implementing this right away.
Obviously our home page is the most engaging. My concern is that optimizing internal pages with a lower user experience will lead to lower conversions. Based on this should we try to optimize our home page for the heavy hitting keywords.
Right now our bounce rate from the home page is right around 30%. My guess is that it will be more if people start landing on the internal pages that are not as attractive.
-
More relevant copy? What I said is add more content on the service pages which simply means that current content on the page is too short to convert! Try to add more engaging and encouraging content for the targeted audience to convert.
If there is a possibility of reducing the total number f images per page... then go ahead and do that but there is no hard and fast rule for it! But more importantly add image alt names so that images can be indexed and ranked by Google engine accordingly!
Addition of keywords on the website copy is fine but adding too many times can hurt your SEO and also known as over optimization.
I believe for businesses like this quick leads form usually work... you can give it a try to see if lead ratio gets improved!
Yes, I am advising you to start a blog... social media is one thing but blog actually helps you get rankings for long tail key phrases and at the same time engaging and educational content on the blog will help targeted audience to convert.
hope this helps!
-
Moosa Hemani,
Thank you for the response. Couple questions though.
-
More relevant copy? How much more?
-
Should we reduce the number of images? Most if not all of the images already have title and descriptive tags.
-
Over optimization? What do you mean by this?
-
You think we should add a lead form to all our service pages? There are links on ever service page to a contact us form.
-
Are you saying we should start a blog on the site? We plan on using facebook, twitter, and google+ for this.
-
-
Ok, in my previous experience for many websites under different niches, pages that does not contain commercial content tend to contain more links then service pages and for some obvious reasons you can get most results on the home page.
I believe at the end of the day you need this website to produce leads no matter if home page ranked or inner pages (correct me if I am wrong!)
To start I would say your current strategy of creating separate page is fine but here are the following things that I see missing on your website.
- More content should be needed on the targeted pages
- Images should be light and properly optimized
- Be careful about over optimization
- Leads form is missing on the targeted service pages
- Non-Commercial pages do not exist... I believe having a blog is necessary for grabbing quality links as well as converting potential clients!
Hope this helps!
-
You'd have to have more text on your home page to optimize for all three. My home page has about 250 words which is the least amount of words for all pages of my site. As a general summary / introduction without being specific, I think it's harder to get more on home page, especially without making it look contrived or convoluted. I notice some of your other pages have plenty more text. I'd say leave it as it is or go for 2 at most perhaps, but not 3 or else you have a real mind-bender to make it look natural.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Https://www.fitness-china.com/leg-press-feet-placement youtube video affects website speed
In our blog, about Leg Press Feet Placement [https://www.fitness-china.com/leg-press-feet-placement](https://www.fitness-china.com/leg-press-feet-placement) we have added a lot of youtube videos to enrich the content of the article but we found that youtube videos affect the speed of the website, how to solve it
On-Page Optimization | | ahislop5740 -
Landing page separate from product page
Hello there, I have a wordpress website with a woocommerce plugin. I have 4 landing pages that describe my products and at the end of the pages, I have a CTA to my product page. is it bad for SEO? my website: https://relationadviser.ir
On-Page Optimization | | Aaron.be1 -
Best On page SEO guides needed.
I know my question looks so basic but let me explain what I want. I want advanced on-page SEO guides, should include something new exce[t the below listed things: title, description keyword in article content length video images with alt tag headings external authority links internal links please share something new....
On-Page Optimization | | hammadrafique0 -
Homepage title on pages/posts title
I want to see the title of the page/post. Right now it is indexing it like page name / homepage name site:forumlist.info Brief info about site
On-Page Optimization | | csfarnsworth
Build in wordpress
SEO Plugin "All in one SEO pack" Settings snapshot are available below http://i.imgur.com/G278Y1Z.png http://imgur.com/gb0YQUO http://imgur.com/fbXQgd1 http://imgur.com/atj3AS4 Anyone can guide me how to fix it?0 -
Local SEO Two Locations - Should I have a web page for each address?
Hi I have a business that has two offices each servicing a different local area. On my website I have both address locations on one page. www.company.com/contact
On-Page Optimization | | VivaArturo
Is it better to have each office on a separate page for local seo www.company.com/location1 and www.company.com/location2 Thanks Arthur0 -
On-Page SEO Priorities: Title's, Anchor Text or Meta data?
**Any suggestions for prioritized on-page SEO work? Relative weights of importance? ** **What is most important from highest to lowest? ** MetaTag Descriptions? Titles? Anchor Text? Alt Text - for images? Anything else? We might not be able to do everything at once like I desire ......but I do feel we should at least get the ball moving in the right direction. I am looking for ideas or suggestions on what to prioritize for a little bit of on-page SEO work on our website. I personally feel that SEO is pretty important but I am a novice. I have been reading this site the past week and want to convince my webpage guy that on-page SEO is important and that we should at least do a few things and gradually get the work done. Rightfully so our #1 priority is to redesign our landing pages (they are bad) . I also think we should do a little On-Page work concurently. (Lack of on-page SEO is also preventiing me from successfully submitting and being accepted by Dmoz, Yahoo, BOW etc) He is mainly a back engine guy and does a very good job with that. If I were to TELL him to do a few prioritized on-page SEO things what would you suggest? He did do something on the home page at my suggestion but that is all to this point. We have over 400 pages indexed with very little on-page SEO on them. Thank you, UtahTiger
On-Page Optimization | | Boodreaux0 -
Do you use <nofollow>and rel=nofollow?</nofollow>
I just read http://www.thoughtmechanics.com/does-nofollow-attribute-work-google-says-yes-studies-say-otherwise/ . Is it really better to avoid using nofollow for local links (from one site to itself)?
On-Page Optimization | | fleetway0 -
How many keywords / phrases can you SEO for?
Might sound like a bit of a daft question to you pro's but here it goes... I am been doing in house SEO for a company for a short while and since I have been managing it things have moved quickly in the right direction but I find myself limiting our SEO efforts to three key terms. Is this usual? The reason I am doing this is because I find that on page SEO is only really possible with those amount of terms (with regards to title, description, key word density, seo copy, on page links etc). I guess that what I trying to stay is: If I push on page opitimastion to more key terms will it be detrimantal to our current efforts? and Is SEO possible for additional key phrases which are not on page optimised?
On-Page Optimization | | RikkiD220