On page SEO Strategy / What pages to use?
-
What is the best page to use for targeting your hard to rank keywords?
The keyword phrases in question here are "Acrylic Tank Manufacturing", "Custom Aquariums", & "Acrylic Aquariums"
As of right now we have created 3 separate pages for each one of these keyword phrases.
http://seaquaticaquariums.com/custom-aquariums for "Custom Aquariums"
http://www.seaquaticaquariums.com/custom-aquariums/acrylic-aquariums/ for "Acrylic Aquariums"
http://www.seaquaticaquariums.com/services/acrylic-tank-manufacturing/ for "Acrylic Tank Manufacturing"
Or are we better of using the home page http://www.seaquaticaquariums.com/ for the our main hard to rank for terms. Generally speaking I would think more people will link to our home page.
-
Hemani,
A quick leeds form is not really an option in our business. To get an idea of what a customer wants it takes nearly a complete page. Perhaps we could put a "GET A QUOTE" link in the header. Maybe this would increase conversions.
The blog is a great idea. We will work on implementing this right away.
Obviously our home page is the most engaging. My concern is that optimizing internal pages with a lower user experience will lead to lower conversions. Based on this should we try to optimize our home page for the heavy hitting keywords.
Right now our bounce rate from the home page is right around 30%. My guess is that it will be more if people start landing on the internal pages that are not as attractive.
-
More relevant copy? What I said is add more content on the service pages which simply means that current content on the page is too short to convert! Try to add more engaging and encouraging content for the targeted audience to convert.
If there is a possibility of reducing the total number f images per page... then go ahead and do that but there is no hard and fast rule for it! But more importantly add image alt names so that images can be indexed and ranked by Google engine accordingly!
Addition of keywords on the website copy is fine but adding too many times can hurt your SEO and also known as over optimization.
I believe for businesses like this quick leads form usually work... you can give it a try to see if lead ratio gets improved!
Yes, I am advising you to start a blog... social media is one thing but blog actually helps you get rankings for long tail key phrases and at the same time engaging and educational content on the blog will help targeted audience to convert.
hope this helps!
-
Moosa Hemani,
Thank you for the response. Couple questions though.
-
More relevant copy? How much more?
-
Should we reduce the number of images? Most if not all of the images already have title and descriptive tags.
-
Over optimization? What do you mean by this?
-
You think we should add a lead form to all our service pages? There are links on ever service page to a contact us form.
-
Are you saying we should start a blog on the site? We plan on using facebook, twitter, and google+ for this.
-
-
Ok, in my previous experience for many websites under different niches, pages that does not contain commercial content tend to contain more links then service pages and for some obvious reasons you can get most results on the home page.
I believe at the end of the day you need this website to produce leads no matter if home page ranked or inner pages (correct me if I am wrong!)
To start I would say your current strategy of creating separate page is fine but here are the following things that I see missing on your website.
- More content should be needed on the targeted pages
- Images should be light and properly optimized
- Be careful about over optimization
- Leads form is missing on the targeted service pages
- Non-Commercial pages do not exist... I believe having a blog is necessary for grabbing quality links as well as converting potential clients!
Hope this helps!
-
You'd have to have more text on your home page to optimize for all three. My home page has about 250 words which is the least amount of words for all pages of my site. As a general summary / introduction without being specific, I think it's harder to get more on home page, especially without making it look contrived or convoluted. I notice some of your other pages have plenty more text. I'd say leave it as it is or go for 2 at most perhaps, but not 3 or else you have a real mind-bender to make it look natural.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
OnPage SEO
I am about to start my website http://i-love-skiing.com/. I would like to know what OnPage ranking factors should I consider while launching or building my website. I want to rank higher on search results.
On-Page Optimization | | TheresaWoods0 -
Reducing multi-page website to one page & SEO ramifications?
Hello there! I just want to check in before I do this. I am reducing a multi-page website to one page (temporarily, but for at least 4-6 months). I will be 301 redirecting all old pages to the one, new home page. The new home page has a lot more content, long and short keyword phrases. Aside from losing the benefit of internal links, will reducing the number of website pages hurt a ranking? Does having associated keywords on other website pages provide benefit to another (in this case Home) page? Thanks so much for your invaluable advice!
On-Page Optimization | | lulu710 -
Does a / at the end of a URL create a duplicate page?
Hello, I have just used (the amazing) Screaming Frog to check my site and it is listing the two following pages as having duplicate titles, making me think it is seeing them as duplicate pages. http://zenplugs.com/zenplugs-molded-earphones/ http://zenplugs.com/zenplugs-molded-earphones Do I need to redirect one of these? Thanks in advance! Toby
On-Page Optimization | | T0BY0 -
How does a collapsed section affect on page SEO?
A client recently asked me whether a tabbed collapsed section of text that is expanded (i.e. revealed) when clicked, is an OK thing to do without negatively effecting SEO. I told him that for starters, he may want to rethink why he would want to hide the text in the first place (this is not an FAQ type scenario). The reason has to do with the aesthetic of the page. Anyway, aesthetic aside, any thoughts on whether a collapsed (hidden from view) negatively affects on-page SEO? Thanks.
On-Page Optimization | | stephanwb
Stephan0 -
Why is this page not ranking?
Can you please tell me why this page is not ranking. http://goo.gl/BqoRT The page doesn't rank at all for keywords but even if I copy a line or 2 of text it still doesn't rank for that text. Any help will be much appreciated.
On-Page Optimization | | JillB20130 -
What is on page links?
Hi - i would like to know exactly what an on page link is? i understand the linking system however cant work what exactly what an on page link is? Thanks
On-Page Optimization | | OasisLandDevelopment0 -
Recommended SEO company/expert
It's as simple as the title. We're a well established ecommerce company about to move away from the actinic platform on to a new magento site. Of late our long held rankings have slipped and we are looking for guidance in making up the lost ground and getting the most SEO wise from magento. Thanks is advance.
On-Page Optimization | | LadyApollo0 -
SEO Value of Within-Page Links vs. Separate Pages
Title says it all. Assuming that you're talking about similar content (let's say, widgets), which is better: using within-page links for variations or using separate pages? I.e., do we have a widget page and then do in-page links to describe green, blue, and red widgets, or separate pages for each type of widget? In-page pro: more content on a single page, thus more keywords, key phrases, and general appearance of real content. In-page con: Jakob Neilsen says they're confusing. Also, for SEO, you only get one page title, rather than a separate page title for each. My personal bias is for in-page, since I hate creating dozens of short pages for what could be on one page, but my suspicion is that separate pages are better for SEO.
On-Page Optimization | | maxkennerly0