What is The Bounce Rate of Single Page Website?

[RuchiPardal]

Hi All,

I just want to clear some of my confusion regarding bounce rate.

• Bounce rate depends upon time. If yes than how?
• What will be the bounce rate for single page website.
• Single page website will have same bounce rate and exit rate?

[Martijn_Scheijbeler]

In this case they target the time out period. This is a bit different from the time on site. The time out period is in most cases (like for example Google Analytics) 30 minutes. When you're inactive for about 30 minutes a visit will count as a new visit instead of a duration of your former 'visit.

[RuchiPardal]

Thanks Martijn,

Can you please elaborate the concept of session in bounce rate?

Per wikipedia "The bounce rate for a single page is the number of visitors who enter the site at a page and leave within the specified timeout period without viewing another page, divided by the total number of visitors who entered the site at that page. In contrast, the bounce rate for a web site is the number of web site visitors who visit only a single page of a web site per session divided by the total number of web site visits."

In above definition, time period has mentioned, so here again my point is:

If bounce rate doesn't depend upon time than Bounce Rate should be same whether visitor bounce back in single session or after session expires??

[Martijn_Scheijbeler]

1. No, bounce rate is not depending upon time.
2. I have no clue ;-), this fully depends on the market you're in, how the page looks like and dozens of other aspects.
3. Good question, I would say: yes.

[Gijsbert]

Bounce rate is the percentage of visits that go only one page before exiting a site. You can change the way Analytics sees the bounce rate, f.e. if the visitors stays for 20 seconds, or scrolls down in a time period.

Check this blogpost about advanced content tracking: http://cutroni.com/blog/2012/02/21/advanced-content-tracking-with-google-analytics-part-1/