Google Adchoice - where to begin?
-
I know many of you may see this as cheating but I've been given a Adchoice budget so I'm going to make the most of it!
One problem... where do I begin?
Adwords doesn't seem to have any information about Adchoice and Adsense, as far as I can see, is placing adverts on my site which is not what I want. -
That's great! As you come across more questions about Adwords or Analytics, post more questions! I'm always on the lookout for the PPC questions on the Q&A forum here.
-
Thanks John,
After spending more time using Adwords and linking to Analytics I am starting to get better results
-
Google Adsense is for publishers to place Google display ads on their pages. Google Adwords is about buying ad placements on Google searches, and Adsense publisher websites. It sounds like you're looking for Google Adwords if you're looking to put your own ads out there.
Ads are not cheating! Here, we bid on some keywords for things that we don't even have on our site, because the people doing those searches haven't realized yet what they should be looking for is our product. Since those keywords aren't even on the site, we don't have the opportunity to rank for them organically.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google showing different links in SERPs
Google search results are showing my site links in both URLs, "mydomain.com" and "https://mydomain.com". However the one with https is showing a favicon, and the other one is not. So i wanna keep the https one and remove the other one. I went to GSC to submit "mydomain.com" for removal and it said that URL will be deleted in ALL of its variations.So how do i delete the "mydomain.com" links? Should i just index the ones with https again? Would that work? Someone suggested me to do 301 redirect on all pages that are being displayed twice. But i am not sure if i need to do that since i am using squarespace, and both of the links lead to the same page?
SERP Trends | | winter22330 -
Why rich snippets have disappeared in Google search results ?
Hello, Few weeks ago, we have implemented a snippets strategy in order to increase our ranking for our blog posts. That was successful and our results were showing up in Google. But today, every single snippet has disappeared. We go back to a simple search result, without snippets for us or for our competitors. It seems that Google has delete rich snippet for specific keywords because for the generic keywords (for exemple "inbound marketing definition" in our case), there is still a snippet result. Do you know if Google has changed snippets parameters for keywords with low search volume ? Thank you !
SERP Trends | | Laure-Nile0 -
Its related to Google News & Apple News - for my research work
1) What point of day readers read news on Google News generally? 2) Are there any special tags to rank higher in Google News? Is standout tag still relevant? 3) Is there any special way to rank in “Featured”, “In-Depth”, “Most Referenced” etc. categories in Google News? 4) How much traffic do big sized media publishing companies get from Google News? 5) To how much extent Social Media is responsible for rankings in Google News? 6) Even when the website has articles which are centered about trending topics or top Google News and are posted timely, why they are not able to rank in Google News? 7) What are ranking factors in Apple News? 😎 Best practices for stories to be on top list of Apple News? 9) How much traffic do big sized media publishing companies get from Apple News? 10) What point of day readers read news on Apple News generally? 11) Are there any special tags to rank higher in Apple News?
SERP Trends | | Prag1 -
Google News results ...can it be SEOed?
Hello Everyone. I simply wanted to know if anyone had some useful insight on what it takes for a legitimate website to appear within the Google News results. I have rarely, or ever, had to dabble in this kind of SEO, but after coming across a situation with a perfectly legitimate website, I'm now scratching my head. The site in question is a very well established website, with 0 "seo" done to it. All links organic, all traffic legit and they have VERY strong social media presence. The site's current DA is 50. Its a 3 letter domain. Some of the points I believe are important quantity and quality of content (% of aggregated vs actually original content) overall % of "news" content vs rest of the site content authors/writers credentials (how would Google evaluate the authority of a writer, so his/her content is newsworthy?) overall site authority rich snippet and code needed to be indexed? I think rel publisher or rel author tags have something to do with it? making sure to have basic SEO in place: canonical tag, unique headers, etc. What am I missing? They have one particular competitor that seem to be ranking for almost everything news related, while being a similar site in content and authority, however they are nowhere. They have submitted to Google News before (not even sure what that means) but have failed to be included -- does this put a "stain" on them for any reason or impede the possibility of being indexed in the Google News results in the future? ANY input is appreciated.
SERP Trends | | 1stOTLJK0 -
How create product category in Google Analytics?
Hi, I have a lot of product in my GA ecommerce. Does anyone how I can split my product by product categories in Analytics? E.g. Category: Blue cars, category: Yellow cars ...
SERP Trends | | Tormar0 -
How to count number of app's installations for users who install app from https://play.google.com?
The task is to find out which banner on my site provides more installations of the game. The banners' urls link directly (refferal source in the url is specified) to the game page on https://play.google.com. Google Analytics and Google Play are connected but I've faced the problem that Google Analytics counts only visitors who install app via Google Play app so visitors from the banners to play.google.com aren't counted at all. That's the question, is there any way to count visitors to the app page on play.google.com and to count the number of installations by these visitors ?
SERP Trends | | seoMob0 -
Google Street View For Business
Does anyone know if there are any statistics that prove Google Street View For Business is worth a company investing in it? Any feed back would be much appreciated. Thanks Christina
SERP Trends | | ChristinaRadisic0 -
Tool to search for google ads from a competitor
Hello, I wonder if there is a tool where I can insert the webadress or an keyword and get as a result all the ads from the given webadress or keyword, showing up the real keyword, title and promotion text. Does someone has an idea if this kind of toll exist? Thanks for your answer. Kind Regards Mike
SERP Trends | | niceguyseo0