What is the recommended or "best practice" Permalink Structure?
-
I have always been under the impression that by connecting pages to their parent pages as described in a.) below is best practice and makes sense to me.
a.) yoursite.com/category/sub-category/product/
But then i also understand the importance in terms of link juice being spread out across so many sub pages, and by using Example b.) you keep the link juice in tact.
Your thoughts on this?
Greg
-
I personaly tend to stick simply at /product when starting new websites, but on clients websites who already have it like a), I mostly don't see a point in switching over.
Take a look at: http://www.zalando.co.uk they always use the category as /post, and especially zalando.de is ranking like hell.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Dealing with broken internal links/404s. What's best practice?
I've just started working on a website that has generated lots (100s) of broken internal links. Essentially specific pages have been removed over time and nobody has been keeping an eye on what internal links might have been affected. Most of these are internal links that are embedded in content which hasn't been updated following the page's deletion. What's my best way to approach fixing these broken links? My plan is currently to redirect where appropriate (from a specific service page that doesn't exist to the overall service category maybe?) but there are lots of pages that don't have a similar or equivalent page. I presume I'll need to go through the content removing the links or replacing them where possible. My example is a specific staff member who no longer works there and is linked to from a category page, should i be redirecting from the old staff member and updating the anchor text, or just straight up replacing the whole thing to link to the right person? In most cases, these pages don't rank and I can't think of many that have any external websites linking to them. I'm over thinking all of this? Please help! 🙂
Technical SEO | | Adam_SEO_Learning0 -
SEO best practice : HTTP to HTTPS
What's the best practice to switch from an all HTTP site to an all HTTPS site ?
Technical SEO | | Crocodesign
No changes to the site structure, just a full site switch to SSL.
Right now, the site is reachable with HTTP and with HTTPS. http://crocodesign.be --> https://crocodesign.be
http://www.crocodesign.be --> https://crocodesign.be
https://www.crocodesign.be --> https://crocodesign.be CMS : Wordpress 3.9
Server type : Apache
Preferred method : .htaccess0 -
Google ignores Meta name="Robots"
Ciao from 24 degrees C wetherby UK, On this page http://www.perspex.co.uk/products/palopaque-cladding/ this line was added to block indexing: But it has not worked, when you google "Palopaque PVC Wall Cladding" the page appears in the SERPS. I'm going to upload a robots txt file in a second attempt to block indexing but my question is please:
Technical SEO | | Nightwing
Why is it being indexed? Grazie,
David0 -
Authorship Markup worth it for "invisible" authors
Greetings everyone! Background I help run multiple continuing education sites for Allied Health professionals. Our editors do a great job of getting some of the best authors in their respective fields to come onto the site and present webinars and we publish articles around those presentations. I would love to be able to use the rel=author tag on these sites as the authors we use help to improve our credibility when a user is on the site and I would like to take advantage of this in the SERPs. The issue is that while most of these authors are leaders in their respective fields and have published in many academic publications, they are not on Facebook or Twitter, let alone Google+. Also, they are probably not interested in setting up a G+ profile. They are "famous" and well published within their fields, yet they are somewhat "invisible" on the web. We are looking to implement author bios on our site and then could use the rel=author tag internally so that seems like a good first step. The question is then around linking out with rel=me to any profiles (FB, Twitter, G+) The issue is that, as I mentioned above, the online profiles are pretty scarce. Question / Discussion Is it worth it to setup all the authorship markup to internal bios on a site when many of the authors are "invisible" on G+, twitter, FB, etc. and so I will be limited in how I can link rel=me to those profiles. If the Google+ profile is not available for an author, what do you prefer to link to. Would you say FB over Twitter as FB has more users, or if a user has both profiles, but uses twitter more often, would you link to the Twitter profile instead? Many of these authors work at the university and have a bio page on the university website, would it be working linking to that profile? How do you judge the "best" place to link to if there is no Google+ profile. Thanks!
Technical SEO | | CleverPhD0 -
Help with pages Google is labeling "Not Followed"
I am seeing a number of pages that I am doing 301 redirects on coming up under the "Not Followed" category of the advanced index status in google webmasters. Google says this might be because the page is still showing active content or the redirect is not correct. I don't know how to tell if the page is still showing active content, and if someone can please tell me how to determine this it would be greatly appreciated. Also if you can provide a solution for how to adjust my page to make sure that the content is not appearing to be active, that would be amazing. Thanks in advance, here is a few links to pages that are experiencing this: www.luxuryhomehunt.com/homes-for-sale/sunnyisles.html www.luxuryhomehunt.com/homes-for-sale/summerield.html
Technical SEO | | Jdubin0 -
"Spam emails" : ranking drop?
Hello, Is it possible that a website gets penalised by Google because your hosting company blocked you from sending emails? Basically I got a message from my hosting company saying that they were blocking me from sending emails from our server and domain because too many had mistakes or were complained about. The same day we dropped from 2<sup>nd</sup> on a keyword to about 600<sup>th</sup> while still being ranked for other keywords. The drop was for our main keyword. Can the fact we sent “bad emails” be related to a rank drop? For the record, those were confiormation emails for account creation, they were legit, not spam. That's off-topic though.
Technical SEO | | EndeR-0 -
Mobile site: robots.txt best practices
If there are canonical tags pointing to the web version of each mobile page, what should a robots.txt file for a mobile site have?
Technical SEO | | bonnierSEO0 -
Optimal / Best Practice Title tag
Hi Guys, Am I write in saying google will take / create many variable from your title tag? Graphic, Web Design and Online Marketing in Ireland | Company Name results: Graphic Design, Web design, Web design in Ireland, Online Marketing in Ireland, Online Marketing, Graphic and Web Design, etc etc. (plus lots of long tail there as well). Would this be considered the optimal way as 'Design' is the common denominator for Graphic & Web. Then Ireland can be common to every other keyword such as Graphic design, Web design, Online Marketing. (in ireland) The reason why I ask is: lately I've notice title tags being stuffed with keywords and don't actually read correctly in the SERP My suggested way could have more benefits plus it reads well. Your thoughts, thanks.
Technical SEO | | Socialdude0