Redirecting a questionable domain to a trusted domain
-
I have a question!
We have 2 domains operating within the same retail sector. One of them is for our bricks and mortar business and the other is a new brand we launched as a nationwide e-retailer. We aggressively built links for the new one and achieved some very good search positioning, where we remained for about 4 months until the google updates of the first half of this year started biting. The domain never received a warning from google or anything, but the links have clearly been devalued to a point where the domain is now virtually buried for the most competitive terms.However, the domain does still get around 100-200 visitors per day, and has a DA of 38.
We're thinking about a reshuffle that would involve putting the products in to our brick and mortar business website, and redirecting the brand domain to the bricks and mortar domain.
Thank you for reading this far! the question is then, is there a danger of the bricks and mortar domain being tarnished by this? as i said the brand domain hasn't had any notices of penalty from google but it has definitely been hit by updates.
-
thanks for the comments chaps. Im still in 2 minds about the best thing to do...
-
If you redirect the domain then the link equity of those pages shall be passed to the new domain.
The level of risk would be dependant not only on the composition of your link profile on the redirected brand site, but also the link profile of the site you are redirecting to. So if it allready has a large and healthy profile, it shall be more resiliant than if it was smaller and under developed due to the redirected links forming a statisticly less significant proportion of the total link profile.
I know thats not really a yes or no answer, but hopefully is usefull in making your decision.
-
Would handpicking the best links and contacting the sites to ask them to switch their links to your new website be an option? That way you can be more confident of not damaging the new site whilst trying to retain the best of the old sites backlink profile.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google is still indexing the old domain a year after 301 redirects are put in place
Hi there, You might have experienced this before but for me this is the first. A client of mine moved from domain A (www.domainA.com) to domain B (www.domainB.com). 301 redirects are all in place for over a year. But the old domain is still showing in Google when you search for "site:domainA.com" The HTTP Header check shows this result for the URL https://www.domainA.com/company/cookie-policy.aspx HTTP/1.1 301 Moved Permanently =>
Technical SEO | | iQi
Cache-Control => private
Content-Length => 174
Content-Type => text/html; charset=utf-8
Location => https://www.domain_B_.com/legal/cookie-policy
Server => Microsoft-IIS/10.0
X-AspNetMvc-Version => 5.2
X-AspNet-Version => 4.0.30319
X-Powered-By => ASP.NET
Date => Fri, 15 Mar 2019 12:01:33 GMT
Connection => close Does the redirect look wrong? The change of address request was made on Google Console when the website was moved over a year ago. Edit: Checked the domainA.com on bing and it seems that its not indexed, and replaced with domainB.com, which is the right. Just Google is indexing the old domain! Please let me know your thoughts on why this is happening. Best,0 -
Redirect multiple domains to 1 domain or not?
Hi there, I have client who has multiple domains that already have some PA and DA. Problem is that most websites have the same content and rank better on different keywords.
Technical SEO | | Leaf-a-mark
I want to redirect all the websites to 1 domain because it’s easier to manage and it removes any duplicate content. Question is if I redirect domain x to domain y do the rankings of domain x increase on domain y? Or is it better to keep domain x separately to generate more referral traffic to domain y? Thanks in advance! Cheers0 -
Is there a limit to Internal Redirect?
I know Google says there is no limit to it but I have seen on many websites that too many 301 redirects can be a problem and might negatively affect your rankings in SERPs. I wanted to know especially from people who worked on large ecommerce site. How do they manage internal redirect from one URL to other and how many according to you are too many. I mean if you get a website that contain 300 plus 301 redirections within the website, how will you deal with that? Please let me know if the question is not clear.
Technical SEO | | MoosaHemani0 -
301 redirect Question
Hi all, I have a client who has a domain lets say www.xyz.de which is redirected 301 to www.zyx.de. Now they're working on a relaunch and they want to use the www.xyz.de as their origibnal doman after that. So, at the end the www.zyx.de - which is indexed by Google - should be redirected to www.xyz.de. It vice versa. So the redirect becomes the original and the original becomes the redirect 😕 Is there anything we have to care off? Or will that run into the hell? Thanx. Seb.
Technical SEO | | TheHecksler0 -
Keyword in Domain or not?
My on page optimization grade is an "A" with the following factors; Factor Overview <dl class="scoreboard clearfix"> <dt>Critical Factors</dt> <dd>4 / 4</dd> <dt>High Importance Factors</dt> <dd>7 / 7</dd> <dt>Moderate Importance Factors</dt> <dd>8 / 9</dd> <dt>Low Importance Factors</dt> <dd>11 / 11</dd> <dt>Optional Factors</dt> <dd>5 / 5</dd> </dl> The main thing I appear to be missing is keywords in my URL. How truly important is that in today's SEO world and how much time or ranking would be lost if I do not have control to change the external links to my website if I decided to migrate to a keyword relevant url?
Technical SEO | | classa0 -
Redirect
Hello, I need to redirect just the homepage of my blog somewhere. So blog.com But there are other redirects in there and I don't want to override them. So blog.com/post.html How do I just redirect the homepage of wordpress page without redirecting all the other pages. This is what I did that recreated the issue. redirect 301 / blog2.com Thanks! Tyler
Technical SEO | | tylerfraser0 -
301 redirect domain to page on another domain
Hi, If I wanted to do a 301 permanent redirect on a domain to a page on another domain will this cause any problems? Lets say I have 4 domains (all indexed with content), I decide to create a new domain with 4 pages, one for each domain. I copy the content from the old domains to the relevant page on the new domain and set it live. At the same time as setting the new site live I do a 301 permanent redirect on the 4 domains to the relevant pages on the new domain. What happens if Google indexes the new site before visiting the redirected domains, could this cause a duplicate content penalty? Cheers
Technical SEO | | activitysuper0 -
Question concerning a 302 Redirect
Hi! I've already done some research on redirects, but I still have a question concerning a 302 redirect implemented at the homepage of a website. The Website www.domainA.com has a 302 redirect to www.domainA.com/content/.... Also all subsequent pages have the /content/ directory in their URLs: e.g domainA.com/content/products First thing I was wondering about, was the use of a redirect to a new site using an additional directory /content/... Why would anyone do this? Would it be enough to replace the 302 with a 301 redirect, or would you recommend to change the entire structure and eliminate this /content/ directory? The most logical structure would be www.domainA.com/products/.., and not www.domainA.com/content/products, right? Second thing: Given that 302 means temporary redirect, what are the actual implications when redirecting from domainA.com to domainA.com/content? I've heard that 302 redirects don't pass linkjuice and are detrimental for the site's rankings... What are the actual implications concerning the example above (302 redirect from domainA.com to domainA.com/content ? Would be great to get some advice about the first problem and maybe some insights about the second one concerning 302s in general. Thanks in advance! Cheers, Chris
Technical SEO | | adwordize0