Running Google Ads on the website will impact the Rankings?
-
Hi,
Will Google AdSense those are running above the fold of the website, impact the keywords rankings?
-
I run leaderboard ads above the design, a skyscraper at top left and a rectangle below the first photo in the right column. All of these are visible above the fold. My rankings are great in lots of very difficult SERPs.
The important thing is.... These ads to not compete with my content. My content is clearly visible and perfectly obvious to everyone and anyone who lands on the page.
Also, the ads are not the dumb, irritating, provocative, suggestive stuff that would put off lots of people.
Bottom line... its not HOW MANY. Instead... it is WHERE and WHAT.
-
As tom said it can, how much is too much?
But I would also be worried about turning off users and making your site look spammy.
-
Hi to be precisely in yes or no, my personal observation basis adsense experience is
If you put 1 ad - 728x90 or 468x60 above the fold - it does not make any kind of algorithmic change, This is what we have observed in our own site getting descent traffic of over 1 lac visitors/month
However, more than 1 ad units can actually harm user experience on site as he will only see ads above the fold. For more this is part of Google Webmaster blog. Have highlighted the main aspect
"In our ongoing effort to help you find more high-quality websites in search results, today we’re launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result.
As we’ve mentioned previously, we’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.
_We understand that placing ads above-the-fold is quite common for many websites; these ads often perform well and help publishers monetize online content. This algorithmic change does not affect sites who place ads above-the-fold to a normal degree, but affects sites that go much further to load the top of the page with ads to an excessive degree or that make it hard to find the actual original content on the page. This new algorithmic improvement tends to impact sites where there is only a small amount of visible content above-the-fold or relevant content is persistently pushed down by large blocks of ads. _
This algorithmic change noticeably affects less than 1% of searches globally. That means that in less than one in 100 searches, a typical user might notice a reordering of results on the search page. "
-
Hi Ruchi
It can do, if it is overdone. The question is of course, how much is too much?
Here is an excerpt from a great post on the topic from Danny Sullivan:
"How can you tell if you’ve got too many ads above-the-fold? When I talked with the head of Google’s web spam team, Matt Cutts, he said that Google wasn’t going to provide any type of official tools similar to how it provides tools to tell if your site is too slow (site speed is another ranking signal).
Instead, Cutts told me that Google is encouraging people to make use of its Google Browser Size tool or similar tools to understand how much of a page’s content (as opposed to ads) is visible at first glance to visitors under various screen resolutions.
But how far down the page is too far? That’s left to the publisher to decide for themselves. However, the blog post stresses the change should only hit pages with an abnormally large number of ads above-the-fold, compared to the web as a whole:
We understand that placing ads above-the-fold is quite common for many websites; these ads often perform well and help publishers monetize online content.
This algorithmic change does not affect sites who place ads above-the-fold to a normal degree, but affects sites that go much further to load the top of the page with ads to an excessive degree or that make it hard to find the actual original content on the page.This new algorithmic improvement tends to impact sites where there is only a small amount of visible content above-the-fold or relevant content is persistently pushed down by large blocks of ads."
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will Regularly Adding New Blog Posts Improve Ranking?
We have added very little new website content in the last year. Our domain is www.metro-manhattan.com. Would adding a brand-new blog post once a week help improve our ranking in Google? A few years ago adding new content would've had quickly had a positive effect. Is that still the case? Or should we focus content creation resources in other areas such as social media? Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
Blacklisted website no longer blacklisted, but will not appear on Google's search engine.
We have a client who before us, had a website that was blacklisted by Google. After we created their new website, we submitted an appeal through Google's Webmaster Tools, and it was approved. One year later, they are still unable to rank for anything on Google. The keyword we are attempting to rank for on their home page is "Day in the Life Legal Videos" which shouldn't be too difficult to rank for after a year. But their website cannot be found. What else can we do to repair this previously blacklisted website after we're already been approved by Google? After doing a link audit, we found only one link with a spam score of 7, but I highly doubt that is what is causing this website to no longer appear on Google. Here is the website in question: https://www.verdictvideos.com/
Intermediate & Advanced SEO | | rodneywarner0 -
HELP! How do I get Google to value one page over another (older) page that is ranking?
So I have a tactical question and I need mozzers. I'll use widgets as an example: 1- My company used to sell widgets exclusively and we built thousands of useful, branded unique pages that sell widgets. We have thousands of pages that are ranking for widgets.com/brand-widgets-for-sale. (These pages have been live for almost 2 years) 2- We've shifted our focus to now renting widgets. We have about 100 pages focused on renting the same branded widgets. These pages have unique content and photos and can be found at widgets.com/brand-widgets-for-rent. (These pages have been live for about 2-3 months) The problem is that when someone searches just for the brand name, the "for sale" pages dramatically outrank the "for rent" pages. Instead, I want them to find the "for rent" page. I don't want to redirect traffic from the "for sale" pages because someone might still be interested in buying (although as a company, we are super focused on renting). Solutions? "nofollow" the "for sale" pages with the idea that Google will stop indexing "for sale" and start valuing "for rent" over it? Remove "for sale" from sitemap. Help!!
Intermediate & Advanced SEO | | Vacatia_SEO0 -
Will Creating a Keyword specific Page to replace the Category Section page cause any harm to my website?
I am running a word press install for my blog and recently had 3 of my main keywords set as categories. I recently decided to create a static page for the keywords instead of having the category page showing all the posts within the category, and took it off the navigation bar. I read about setting the categories to use NO index so the search engines can shine more importance on the new pages i created to really replace where the category was showing. Can this have a negative effect on my rankings? http://junkcarsforcashnjcompany.com junk car removal nj is showing the category section, So i placed the no index on it. Will the search engines refresh the data and replace it with the new page I created?
Intermediate & Advanced SEO | | junkcars0 -
Google+ Pages on Google SERP
Do you think that a Google+ Page (not profile) could appear on the Google SERP as a Rich Snippet Author? Thanks
Intermediate & Advanced SEO | | overalia0 -
Why does Google Claimed Local Listing Ranking Drop?
I have two local google places listinggs unlaimed. Both listings were ranking in the blended search in 7 pack. Once I claimed the local listings for the business both listings rankings have dropped. And one has totally vanished from the search rankings. Is this normal as it appears local places that are not claimed are ranking higher than local places claimed?
Intermediate & Advanced SEO | | VivaArturo0 -
Not ranking as well in Yahoo/Bing as in Google. Why?
For my top 132 keywords, my target ranks an average of 7 positions lower in Bing and an average of 9 positions lower in Yahoo. Does anyone have some good resources to read, or any tips on why we would rank so much poorer in Bing/Yahoo than in google?
Intermediate & Advanced SEO | | adriandg0