Domain Authority

[desktop_nev]

Hi,

I've been adding links to my site on directories, article sites and relevant industry blogs. I've also been given and a budget for Google Ads, which has also increased traffic. In the last week my Keyword positions have risen. However, my domain authority has reduced. I know the most important thing is improving traffic and keywords but I'd like to know how I can improve my domain authority.

What is causing it to reduce and how can I improve it?

Cheers,
Neville

[Chris.Menke]

From that video, you want to go to this one: A Manifesto of Content Marketing and then to this: Moz Chap. 7 Growing Popularity & Links

[Francisco_Meza]

Yes this can happen. Adding your listing to  poor quality directories can bring your DA down. If you remove the directory listings from low quality websites, then your traffic may increase and your DA go up (assuming everything else is the same). Try it out and if your traffic drops, put the listings back in.

[desktop_nev]

Thanks Chris,

Very helpful.

It seems when I've added links in directories, with poor domain authorities, it's had a negative impact on my site. I need to target links from higher quality sites and also link to these sites.

[Chris.Menke]

Neville,

I'd recommend you start with this Whiteboard Friday video on domain authority.