Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Domain Audit
-
Hi
What is the best tool out there to doing a full brand audit for company. They've created at least 15 websites and have possibly many domain names which have been ordered by different people over many years.
I need to find the quickest and best tool to do this with. Any suggestions would be great.
-
Used to dealing with millions of lines of data and analysing so no problem doing it manual, however if there was a tool capable of doing it then why not use the tool if it saves time.............
-
For best results DIM (Do It Manually!)
Joking apart I would stay away from automatic audits, they are often incorrect and can give you a pack of trouble.
I really like seoma10's answer.
People who are really good at doing audits are usually doing audits, not making "tools". In addition, the job of doing a really good audit has paths and tasks that would be difficult to program because they are different in every situation.
Most people looking for tools are looking for "free tools" and audit experts don't receive a good return by building free tools. However, if you are willing to pay for a tool, then the brain of a very experienced and knowledgeable person is the best tool.
-
For best results DIM (Do It Manually!)
Joking apart I would stay away from automatic audits, they are often incorrect and can give you a pack of trouble.
I would start by setting yourself out a strategy something like the following:-
- Fix coding and visual errors
- Use Moz Open Site Explorer and find which sites have the best reputation on the web (you can compare several sites in one go).
- Research all the domain names that you have, put them in a spreadsheet, rate them for brandability, reputation and if they have any current positions worth maintaining.
By the end of this you should have a good idea of the quality and how far reaching powerful brands are.
Also don't forget social media, although not directly related to SEO it will give you a good idea is to brand reputation.
Hope understood your question correctly, if not please elaborate and see what I can do to help.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz Domain Authority [Megathread]
Hey Moz Community, We've noticed that there are questions about Domain Authority, what it is, and how to positively impact it. We're here to answer your questions! For a full overview, please see our help hub article here: https://moz.com/learn/seo/domain-authority First, it's important to keep in mind that Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). It is not a Google ranking factor. Domain Authority scores range from one to 100, with higher scores corresponding to a greater likelihood of ranking. Since DA is based on machine learning calculations, your site's score will often fluctuate as more, fewer, or different data points become available and are incorporated into those calculations. For instance, if facebook.com were to acquire a billion new links, every other site’s DA would drop relative to Facebook’s. Because more established and authoritative domains like Facebook will have increasingly larger link profiles, they take up more of the high-DA slots, leaving less room at the higher end of the scale for other domains with less robust link profiles. Therefore, it's significantly easier to grow your score from 20 to 30 than it is to grow it from 70 to 80. For this reason, it’s important to use Domain Authority as a comparative metric rather than an absolute one. The best way to influence your DA is to improve your overall site health with a focus on the quality and quantity of external links pointing to your site. Check out this video for more details on how to impact DA Happy analyzing!
Moz Pro | | HayleyBowyer0 -
I bought a 5 year old domain and has a spam score of 23%.....
A few months ago i bought a 5 year old domain and when i went to check in Moz pro the spam score, it shows its at 23%. DA is 1 everything else is 0. The spam score shows 23% but there are no links at all for this website (see image) https://imgur.com/a/3lHjLEh I don't understand, there are no links at all going to this website. I checked google search console, analytics and tried looking for any links linking to this domain and there is none. Even Moz isn't showing any links in the picture i provided above. Is this a glitch? Can i reset my spam score on this domain? Does that mean i wasted my money on this domain and now i can't rank with it? Is there something im missing here. I also checked is there are any warnings or manual actions and it clearly says "No issues detected". A few months earlier i bought a brand new domain very close to the 5 year old domain (new domain has a z instead of an s) and the spam score on that is 0 and DA is 1. Given that the 5 year old domain has a 23% spam score, does that mean i should use the other new domain instead and redirect the 5 year old domain to the new website?
Moz Pro | | Nor1230 -
Solved How to reduce the spam score for my domain?
My domain longfeifei.com is for a regular company website and someone sent a lot of external links on different low-quality websites on the internet. Now the score is very high about 75%. If I disavow the unusual links from google search console. Is it possible to reduce the spam score? Is MOZ associated with GOOGLE Data? Thanks,
Moz Pro | | niaokun6838072 -
Why my Domain Authority (DA) is Decreased from 21 to 19?
Hello, I would like to know how the changes in domain authority is counted by MOZ? Domain Authority for my this domain http://www.grandcrayon.ca/ was 21 and it is decreased to 19 in last week. I have checked the moz report and it shows DA as 19. We already have grandcrayon.ca and we recently redirected our .com domain (http://www.grandcrayon.com also to .ca so all the back links of .com are now showing in webmaster for .ca. So i would like to know the reason behind decrement in DA and is there any connection with redirection of .com domain? How can i increase DA for my website?
Moz Pro | | CommercePundit0 -
In alt tag of a image can we use #hashtag or domain.com ? Is that good SEO or not allowed ?
Some of the Google Search shows a title has a hashtag of an article, which contain keyword and while tweeting them, the title which has a hashtag automatically very good used for getting traffic to the blog. And other one, can we use the hash tag inside the alt attribute ? Or our domain name with .com in it. Like Google.com or #Google ?
Moz Pro | | Esaky0 -
What do you use for site audit
What tools do you use for conducting a site audit? I need to do an audit on a site and the seomoz web crawler and on page optimization will takes days if not a full week to return any results. In past Ive used other tools that I could run on the fly and they would return broken links, missing htags, keyword density, server information and more. Curious as to what you all use and what you may recommend to use in conjunction with the moz tools.
Moz Pro | | anthonytjm0 -
Domain.com and domain.com/index.html duplicate content in reports even with rewrite on
I have a site that was recently hit by the Google penguin update and dropped a page back. When running the site through seomoz tools, I keep getting duplicate content in the reports for domain.com and domain.com/index.html, even though I have a 301 rewrite condition. When I test the site, domain.com/index.html redirects to domain.com for all directories and root. I don't understand how my index page can still get flagged as duplicate content. I also have a redirect from domain.com to www.domain.com. Is there anything else I need to do or add to my htaccess file? Appreciate any clarification on this.
Moz Pro | | anthonytjm0 -
Batch lookup domain authority on list of URL's?
I found this site the describes how to use excel to batch lookup url's using seomoz api. The only problem is the seomoz api times out and returns 1 if I try dragging the formula down the cells which leaves me copying, waiting 5 seconds and copying again. This is basically as slow as manually looking up each url. Does anyone know a workaround?
Moz Pro | | SirSud1
