Missing meta descriptions from Google SERPs
-
Hullo all,
I run an e-commerce website and hence have a lot of product category/sub-category pages to handle. Despite giving each of these category pages meta descriptions, in the Google SERPs, a lot of these descriptions don't show up fully.
Rather, only half the text that I'd inputed as my meta desc. shows up; the other half has generic stuff from that page given. I've attached a screen shot to give you an example of what comes up in the SERPs.
Could you please tell me what exactly is the problem? Is it a coding issue? Or has Google not crawled that page? Need help asap!
Thank you in advance!
-
Hi, yes Google does not care about the keywords meta tag but abusing it is also not recommended as some other search engines still consider this tag a little bit. Moreover, abusing or over optimizing keywords meta tag tells a lot about the intent of a webmaster which is even more dangerous.
Best,
Devanur Rafi.
-
No, as long as you're not also spamming your page copy with your specific target keywords. Nonetheless, it doesn't look very professional.
-
We don't even bother populating that section any more. Now, that said, Bing does care about them to some degree, so it depends how much you may care about that search engine.
Matt Cutts has specifically said Google doesn't care about meta keywords, so I find it surprising that it'd be used to penalize.
-
More relevance while leaning towards click through rate/call to action. It's a balance.
-
Thank you Devanur, I shall definitely look into this. I do have a question though- if Google doesn't really care about the keywords meta tag, then it shouldn't matter what I have written in it, right? So do you think I'll still be in potential danger of an over optimisation penalty, keep this in mind?
-
So the only way out would be to have more relevant meta descriptions, right? Any words on that?
Thank you Chris!
-
Thank you PremioOscar. Will keep this in mind.
-
Chris has it spot on..
Was just curious at the keywords meta tag on your home page:
With this kind of keywords meta tag you are definitely inviting an over optimization penalty. Moreover, you can safely drop the keywords meta tag and its of little to no use these days and Google does not care about it.
Best,
Devanur Rafi.
-
suchde, as says premiooscar, it is not a given that Google uses your meta description in the snippet. In fact, in Google's own words, "Google will sometimes use the meta description of a page in search results snippets, if we think it gives users a more accurate description than would be possible purely from the on-page content." In fact, you can find that for each different search query that your page comes as a result, you can have a different snippet--it could be the fully from the meta description, fully from the page copy, or a combination of page copy and meta description info.
-
Hello there,
Sometimes Google picks up other information from the page rather than using the meta description when it considers that your meta description are not very relevant for what customers have looked for.
Just make your meta descriptions more relevant.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google News and Discover down by a lot
Hi,
Technical SEO | | SolenneGINX
Could you help me understand why my website's Google News and Discover Performance dropped suddenly and drastically all of a sudden in November? numbers seem to pick up a little bit again but nowhere close what we used to see before then0 -
Google not detecting Hreflang
Hey everybody, We recently migrated our .co.uk to .com/en. Google for some reason is saying that the .com/en version has no hfrelang tags - even though they are clearly there and have had the same implementation as other language versions of the website. We also did a previous migration 6 months ago for the german version of our website and no hreflang problems there. We add our hreflang tags to our sitemap - which you can find here:
Technical SEO | | mooj
https://camaloon.com/en/web-sitemap.xml Any help or suggestions would be greatly appreciated!! Thanks 🙏0 -
Not all images indexed in Google
Hi all, Recently, got an unusual issue with images in Google index. We have more than 1,500 images in our sitemap, but according to Search Console only 273 of those are indexed. If I check Google image search directly, I find more images in index, but still not all of them. For example this post has 28 images and only 17 are indexed in Google image. This is happening to other posts as well. Checked all possible reasons (missing alt, image as background, file size, fetch and render in Search Console), but none of these are relevant in our case. So, everything looks fine, but not all images are in index. Any ideas on this issue? Your feedback is much appreciated, thanks
Technical SEO | | flo_seo1 -
My client is using a mobile template for their local pages and the Google search console is reporting thousands of duplicate titles/meta descriptions
So my client has 2000+ different store locations. Each location has the standard desktop location and my client opted for a corresponding mobile template for each location. Now the Google search console is reporting thousands of duplicate titles/meta descriptions. However this is only because the mobile template and desktop store pages are using the exact same title/meta description tag. Is Google penalizing my client for this? Would it be worth it to update the mobile template title/meta description tags?
Technical SEO | | RosemaryB0 -
Google Structured Data Problem
Hello everyone, About 1-2 weeks ago, I have implemented rich snippets (microdata) for the product pages of my e-commerce site. However, in the web masters tools, google is saying that the crawlers did not detect any structured data in my site. I have also checked my pages using Structured Data Testing Tool. You can see an example test result in the following address. http://www.google.com/webmasters/tools/richsnippets?q=http%3A%2F%2Fwww.tarzimon.com%2Fproduct%2Fnaif-tasarim-torr-aydinlatma-1031 What may cause this problem? Thank you for your help
Technical SEO | | hknkynr0 -
Homepage disappeared from Google Serp
I redirected my domain using this code in .htaccess : RewriteCond %{HTTP_HOST} ^xxxx.com
Technical SEO | | digitalkiddie
RewriteRule (.*) http://www.xxxx.com/$1 [R=301,L]
<ifmodule mod_rewrite.c="">RewriteEngine On
RewriteBase /
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L] RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /([^/]/)index.(html?|php)(?[^\ ])?\ HTTP/
RewriteRule ^(([^/]/)*)index.(html?|php)$ http://www.xxxx.com/$1 [R=301,L]</ifmodule> A day after I did it, got an error in GWMT "Google can't find your site's robots.txt" and my homepage disappeared from the result pages. When I try to open Google cache of the homepage I got an error 404. I generated new robots.txt, uploaded it , now the error doesnt show but still my homepage is not in the serps. Its been 3 days. What should I do ? Thanks in advance "Google can't find your site's robots.txt" error? - Pro ...0 -
How do you get a Google+ pic in your SERP snippet
Hi from from 20 degrees C 83% humidity wetherby UK 🙂 A few weeks back i decided i needed to get my pretty face appearing in my serps for www.davidclick.com But after having set up a Gppgle+ account and linking my site to the Google+ account i think I may have done something wrong 😞 I linked to the Google+ page via a footer link in www.davidclick.com but alas I'm not able to get my face in my SERP which this website has: http://i216.photobucket.com/albums/cc53/zymurgy_bucket/google-plus-picJPGcopy.jpg So my question is please - "How do you get your Google+ account image to appear in the SERPS. Ta muchly,
Technical SEO | | Nightwing
David0 -
Google & Separators
This is not a question but something to share. If you click on all of these links and compare the results you will see why _ is not a good thing to have in your URLs. http://www.google.com/search?q=blue http://www.google.com/search?q=b.l.u.e http://www.google.com/search?q=b-l-u-e http://www.google.com/search?q=b_l_u_e http://www.google.com/search?q=b%20l%20u%20e If you have any other examples of working separators please comment.
Technical SEO | | Dan-Petrovic3