Is this ok for content on our site?

[BobAnderson]

We run a printing company and as an example the grey box (at the bottom of the page) is what we have on each page

http://www.discountbannerprinting.co.uk/banners/vinyl-pvc-banners.html

We used to use this but tried to get most of the content on the page, but we now want to add a bit more in-depth information to each page.

The question i have is -  would a 1200 word document be ok in there and not look bad to Google.

[EGOL]

Is this caboose that you propose adding to these pages relevant?

If yes, then add it to the main body of the page.  Why attach it down there where nobody will see it?

If no, then why are you slapping it to the bottom of the page.  Delete it.  If it is valuable content then publish on its own page.

[socialengaged]

sorry then,

i did not understand well. As Chris said, I also meant that the those words would go to the body of the page.

If not, I agree with Chris.

[Chris.Menke]

Personally, I wouldn't put 1200 words there, it would look awkward. If you were to create additional text, why not just put it in the body--it would look more appropriate to the user. If you really wanted to put something there, maybe think about putting some of your clickable gallery images there to give visitors an opportunity to engage a bit more with the page.

[socialengaged]

Hello I dont know if I understood well,

But there should be no prob to have some more words for content. Google likes that! Just be sure that you do not abuse keywords. 1 or 2 times (max 3) in the whole page, and include many synonyms and variants of the keyword.

But not spammy content will surely help Google understand your page, and give better results to customers

Hope this helps!
Eugenio | Social Engagement