Increasing pageviews on a social networking site
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Our social networking site, Yookos, has a target of 25 million pageviews by yearend 2013. This is part of my responsibilities. As with all social platforms, user authentication is required before one can access the content.
What can i do to improve the pageviews exponentially?
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Hello there,
I agree with Oleg.
As we digital people say, make it sticky and make it look great.
Also, try to differentiate it from the most common social media and interests people in order for them to come back.
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2 ways
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Increase the total number of visitors (unique and/or repeat)
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Increase the number of page views per visitor
To accomplish #1 - Make your site addictive to use. Make sure people who stumble upon the site want to sign up and use it. Give current users a reason to come back and view the site again. Think about why people use social networks and give users an experience they can't get anywhere else.
For #2 - increase site features/options, increase funnel pages (while keeping UX in mind and tracking CR). The more things there are to do on the site, the more views it will receive.
If you want something that will just look good on paper but not change anything on the site, have people's profile auto-refresh every minute or two. That'll increase pageviews without any additional work.
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