Facebook Apps
-
Just discovered this site http://northsocial.com/examples/
They charge a few dollars a day to use their Facebook apps. However, I am thinking it will be pretty simple to develop apps like these ourselves.
Also, once the app is created we can use it for all of our social media accounts.
Wanted to get some opinions on the matter.
My questions are:
1. Do apps help generate more likes?
2. Can Apps be promoted?
3. Is it challenging to create a Facebook app?
4. Are Facebook apps worth investment of time?
-
Hello there,
I will add just some points to the answer above.
Some Facebook apps may create more likes but if you don't promote your app properly and your app is not giving your customers anything valuable I don't think it will help.
I'd look at what level of engagement and activity you have on Facebook to evaluate if it is worth creating it.
Also ask yourself simple questions such: why would customers use this app? What does this app add to their experience? How many times will they use this app? etc.
And yes creating an app takes time and skills, so my suggestion is to evaluate every single aspect before making any decision.
Hope it helps.
-
My questions are:
1. Do apps help generate more likes?
Not necessarily. Plenty of companies have custom apps that fall flat on their face. Volume is always key. Sure, if you have clients that have visibility, a nicely thought out app will drive more likes. Heck, just using a fan gate alone. A lot of companies have their hat in the ring now, it's about looking at being unique and very usable. Usability is a big part of the equation with building and maintaining apps. For instance, tabbed apps no longer work in mobile.. which may account for a large part of your user base.
2. Can Apps be promoted?
Yes. Are speaking of promoting indirectly or directly? Suggest reading: https://developers.facebook.com/docs/tutorials/mobile-app-ads/
3. Is it challenging to create a Facebook app?
A good one, yes. Don't build it simply to compete, fill a open desire in the marketplace. Maintaining an app is also something to consider. I would firstly assess your budget, then look at what you want the app to do. Talk to potential customers and see if it is something they would actually find a value in.
4. Are Facebook apps worth investment of time?
No crystal ball here
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook won't spend my ad budget. Any recommendations?
What do you do when Facebook won't spend your ad budget, no matter what you do or how high you bid? We've tested a large audience (2.2 million reach) under a single ad set versus many smaller ad sets with tighter targeting (50-150k reach). We've tested auto bidding versus manual bidding with bids as high as 1000% higher than Facebook's recommended bid. We've tested many versions of creative with and without text overlay and our relevance scores are high. Nothing seems to work. Our Facebook rep and Facebook technical support keep recommending to stay with one ad set and one ad, but that's not spending either. Most days we are getting less than 20% budget utilization. Has anyone experienced this situation before? Does anyone have any recommendations?
Social Media | | Liggins0 -
Better converting facebook
Where can I help get my business marketing bounce rate from 95% Down?
Social Media | | SEOgrandmaster0 -
Content Marketing - what to post on their facebook page
Hello, I'm doing content marketing for an article that is helpful in our industry. When I'm building a relationship with a website, on Facebook I first like their page. Then, I'm liking and sharing a couple of recent posts that stand out and are related to our site. Should I read their recent blog posts and comment on their facebook page thanking them that what I read was helpful while posting a link to their blog post? Or should I post something else on their facebook page? Or should I not post on someone else's facebook page? Thanks.
Social Media | | BobGW0 -
Does creating a Facebook App help your social SEO factors?
We're looking to build out an event countdown widget for Facebook users to install as an App. Should we just focus on creating a useful app, or should we be trying to also optimise it for Likes, Comments, Shares etc. Having read the Searchmetrics 2012 report we're starting to ramp up our FB efforts...
Social Media | | cruiserDan0 -
Has anybody else noticed that Google has made a significant change to their SERP? There is a lot of social data reported from LinkedIn, Youtube and Facebook (includes page likes and activity) when you search by company name. Thoughts anybody?
Has anybody else noticed that Google has made a significant change to their SERP? There is a lot of social data reported from LinkedIn, Youtube and Facebook (includes page likes and activity) when you search by company name. Thoughts anybody?
Social Media | | rrad0 -
Benefits of getting inbound links to your Facebook account to go through your domain?
Hi, I was browsing a magazine recently and came across an advert that had a text of: domain.com.au/facebook When you visit this address you are automatically redirected to their Facebook account. It got me thinking, is there any benefit to this? It's the first time I've seen it and I presume they get links from outside sources to their FB account to go to domain.com.au/facebook rather than facebook.com/sitename Thanks
Social Media | | bradkrussell1 -
Anyone do SEO for facebook business pages? I'm having trouble with timeline layout.
I am working on my facebook business page and am frustrated with the new "timeline" facebook layout which really does not make sense as a business page. I have not found a way to change it to a traditional layout and have read some posts that said facebook does not allow you to go back from timeline. Does anyone have a good layout suggestions for a facebook business page with SEO in mind? Thanks.
Social Media | | frankthetank20 -
Facebook Analytics
HOLA! I need some questions answered by all the GREAT people here: 1. suggestions for 3rd party facebook analytics tracking (currently utilizing a custom API and raven tools) 2. who is using the open graph protocol and how are you doing so?
Social Media | | Gaveltek-1732380