Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Agency footer link, do we keep it ?
-
Hello !
I was wondering if it's still a good idea to let a do-follow link on the bottom of agency released websites.
Because they obvisouly come from different websites with no link with a web marketing agency.
- Do we have to keep them in the footer in no-follow ?
- If we do so, how to get some link juice from the different websites ?
It sounds a bit stupid but one of my partners went from PR7 to PR5 recently. I guess Penguin 2.0 did not like all its links from its customers' website.
Tks a lot !
-
Mum ... I never really looked this as a problem until the last Google updates.
So if I got it properly:
- Keeping one link on the home may not hurt my website (now)
- Keeping the footer link on all website would be the last thing to do
- Keeping the link in nofollow can bring me some new customers (now) and penalize my site soon
I think I'm going for the nofollow option now.
What do you think ?
-
Short answers: Don't do it.
Chris did a great job at explaining why as well.
Having said that, if the agency is a highly respected an ethical agency, then you could consider it, but nine out of 10 times, they won't be, so I'd advise removing the links.
-
There was an interesting discussion related to this sometime back on Google Groups. https://productforums.google.com/forum/#!msg/webmasters/pX0sI1KOnTM/60MmAnGN5fsJ
The conclusion I would say is that you can link from the client websites, but make sure you do not stuff keywords in the anchor text. As long as someone is linking with the brand name, it shouldn't have any issues.
-
While those footer links back to the agency that created the website used to be commonplace and sought after, it's shaky ground today--even just one or two no-followed links from a client's site could get you in trouble--in the future.
Today, a followed link or two from the footer of a client's home page and another one from some an interior page (each link having different, non-exact match anchor text) may still provide your site some advantage--and that's the problem. Using those links to your advantage may help your authority in the present but you shouldn't be surprised if that authority is stripped at some point in the future. You know what it looks like when authority is stripped? A penalty.
If you are still getting a followed footer link or two from each of your clients, that shouldn't be your only means of building authority--it should be a supplemental means. You really need to work just as hard as any other site in any other industry to build editorial links back to your site in order that you not suffer an authority adjustment down the road.
The best practice is to nofollow those links in order to prevent them from giving you problems in the future.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A page will not be indexed if published without linking from anywhere?
Hi all, I have noticed one page from our competitors' website which has been hardly linked from one internal page. I just would like to know if the page not linked anywhere get indexed by Google or not? Will it be found by Google? What if a page not linked internally but go some backlinks from other websites? Thanks
Algorithm Updates | | vtmoz0 -
Can 'Jump link'/'Anchor tag' urls rank in Google for keywords?
E.g. www.website.com/page/#keyword-anchor-text Where the part after the # is a section of the page you can jump to, and the title of that section is a secondary keyword you want the page to rank for?
Algorithm Updates | | rwat0 -
Should I create a menu link for sitemap?
Hi guys, I am new to SEO and I have a question for you guys. We created a sitemap for our website. I was thinking of creating a sitemap link on our homepage. Do you think it's a good idea? Would this help us in terms of ranking improvements? Or would help with anything at all? Thanks
Algorithm Updates | | ahmetkul0 -
If my article is reposted on another blog, using re=canonical, does that count as a link back?
Hey all! My company blog is interested in letting another blog repost our article. We would ask them to use "re-canonical" in the mark-up to avoid Google digging through "duplicate" info out there. I was wondering, if the other site does use the "re=canonical", will that appear as a backlink or no? I understand that metrics will flow back to my original URL and not the canonical one, but I am wondering if the repost will additionally show as a backlink. Thanks!
Algorithm Updates | | cmguidry0 -
Should I link to competitors?
Hi, I was wondering: we work in an extremely competitive market. There are 6 companies, offering the same service in my country: price comparison in a niche market. The competitors have hundreds of different websites, using iframe-techniques. Would it be helpful for me to link to those 6 competitors, in a piece of content about our company strategies, USP's and overview of the market? From a transparency point of view, i would prefer telling my visitors there are other competitors, which are undoubtedly performing very well, but we perform better on several aspects of the price comparison. On the other hand, my competitors benefit from the backlinks as well. Is my gain bigger than the gain of my competitors do you think? Has anyone tested this once?
Algorithm Updates | | Beekhuizen1 -
Excessive internal links. Should I remove the footer links?
Hi guys, I have an ecommerce site selling eco-friendly items online. I ran some on-page optimisation reports from SEOMoz PRO and discovered that I have at least 120 internal links per page. 32 of these are in the footer, designed in part to aid user navigation but perhaps also to have a positive impact on SERPs and SEO in general for the ecommerce site. Will removing these links be beneficial to my search engine rankings, as I will have less than 100 internal links per page? Or is it a major change which may be dangerous for my site rankings? Please help as I'm not sure about this! I've attached an image of the footer links below. I won't be removing the Facebook/Twitter links, just the 3 columns on the left. Thank you, Pravin MAvLe.jpg
Algorithm Updates | | goforgreen0 -
Sub-Links of Organic SERP
I would like to know if you can modify (or suggest) the sub-links under an organic listing. For Example: Main Link/Title = COMPANY NAME - What We Do.... Sub-Links (popular pages within site) currently include links like: Locations / Catalog Request / Bestsellers Is it possible to suggest other pages as sub-links or do the search engines determine these? Please advise, and thanks in advance....
Algorithm Updates | | WhiteCap0 -
Youtube dofollow link to web site
Is there still a dofollow link back from a youtube channel to your web site? I filled in the site url in the profile, which in my understanding used to be the single dofollow link back to your web site. However, when I view the page source for the youtube channel it shows up as a nofollow link. Also, in OSE the link does not appear. Has this changed or am I just not doing this correctly?
Algorithm Updates | | uwaim20120