How Popular is Google Image Search?
-
Are there any stats on the volume of searches through Google's Image Search? My assumption is that more users are turning to image search to shop but I haven't found any supporting data. I know that click-throughs to site have fallen after Google's recent changes to the UI but still just interested in initial search volume.
-
I can't say for certain about the volume increasing overall, but image search has changed tons. What I can do is point you to a GA hack that allows you to see if your traffic is coming from image or not.
http://moz.com/blog/decoding-googles-referral-string-or-how-i-survived-secure-search
-
We run multiple travel sites and food sites and it's pretty clear that images still bring in lots of traffic.
As for e-commerce, I will have to look at it later. Seems like a possibility as buyer tendencies are indeed changing nowadays
Oh, it does even more traffic for the celebrities/girls niches. And in many cases, more than actual SERP results.
-
One of our clients in the travel vertical generates almost 20% of their traffic from Google Images. They post a lot of images on the site each tagged/optimized properly. Image search in our opinion should be a part of an overall SEO strategy for clients.
-
Unfortunately I am unaware of stats, however your question is timely. Just last night my fiance and I were searching for a specific kind of wedding shoes for her. After no luck with web searches, we turned to image search, found the right pair, clicked on the image which linked to an ecommerce page, and voila - we bought the shoes, the site made the sale.
I think both image and video search will gather momentum - seems like people are less inclined to read when in browse/shopping mode, but rather peruse images or watch videos.
Perhaps someone can chime in to inform if there is a way in analytics to determine what traffic is generated from image searches on Google (or other engines)?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Getting indexed by Google scholar
Often my Google Scholar alerts result in exactly what I think they will: scholarly articles published in academic journals. However, today I got this completely non-scholarly article https://www.t-nation.com/training/the-exact-reps-that-make-you-grow and I have no idea why Google Scholar is indexing this site. I've read up on how to get indexed by Google Scholar, and this website doesn't seem to have the necessary requirements. I'm curious for anyone whose clients or industry need to get indexed by Google Scholar, what has worked for you?
SERP Trends | | newwhy2 -
Sitelink (meta) descriptions in Google SERP
Hi, I am probably not the only one having this question regarding the quality of sitelinks in organic results. When your search returns sitelinks, I know the only thing you can do to avoid certain sitelinks to appear is to demote it for that search result. But what can you do about the description. For the main result you are pretty much able to create an appealing description, but when the sitelinks appear, all sitelinks display these crappy 'composed' descriptions. I've read Google did some tests a couple of years ago with multiple descriptions and multiple titles, but this doesn't cover the issue I just described. Is there a way to create 'sitelink descriptions'? Thanks in advance for your thoughts.
SERP Trends | | ConclusionDigital0 -
Community Discussion - Voice Search: A Future to be Shaped
Voice search represents a new challenge for SEOs, certainly, but it may also outline some pretty cool opportunities. In Purna Virji's post about the subject, there's an interesting line of thought raised in the comments: voice search reacting to differences in accent and mispronunciations, and taking those things into account for optimization. Let's just take a minute and think about all the wild possibilities in a hypothetical world where voice search is more prevalent than text queries. Release your imagination from the confines of current reality. cue Twilight Zone music
SERP Trends | | FeliciaCrawford4 -
We use SLI for our searches and are thinking of just going back to the searches on our platfrom Bigcommerce
Does anyone have any experience with the advantages of using a search product like SLI in comparison to the search available on Bigcommerce. We currently use SLI for the searches on our site but think over the years we have been using SLI that the searches on Bigcommerce have improved and we are thinking of switching back to using the Bigcommerce search. Regards Adrienne
SERP Trends | | CostumeD0 -
Google News query
Hi Moz community! I have a client who have been rejected for inclusion in Google's news results. This is their web site: www.irishracing.com they are not a gambling/gaming web site, but they do advertise gambling on the site, and I am thinking that this may be an issue for them. We asked Google and obviously got a generic 'see our guidelines' response, with no actual specific feedback. Any ideas anyone? Kind regards. Gavin
SERP Trends | | IrishTimes0 -
Local Search Not Responding To Optimisation
Hi guys / gals. This is quite rare for me because I normally can put together a good strategy based on the best articles / content etc I have read. However this time I am in a bit of a situation where I dont seem to be able to get results for my Google Local Listings or Google Plus Places page. The listing is good, has a description, images, url, address etc. The weakness was a lack of citations, so I got the White Spark Tool and went to work. I have probably built about 20 citations - all pretty good sites, nothing dodgy. The issue is my listing has gone the wrong way i.e. lost positions. What am I doing wrong here. Is 20 citations just not enough? Is there another ranking factor I am neglecting? I have digested this : http://www.davidmihm.com/local-search-ranking-factors.shtml Please advise peeps 🙂
SERP Trends | | Jon_bangonline0 -
Using the same Google Analytics account for two sites
I have a friend who is concerned that his competition is trying something funny to show high traffic. The competition has two sites using the same GA tracking code. What impact would this have on his actual traffic. One site has high traffic 7500 daily the other site has 150 daily but gaining momentum
SERP Trends | | polarking0 -
Can I submit multiple data feed to Google Merchant Center?
I have submitted my product feed to Google Merchant Center. There are 7K+ products in one product feed. (data_feed.txt) I am not satisfy with my products' performance on Google shopping. Because, I am not able to maintain data quality for all products as well as not able to focus on high selling categories. Can I submit multiple product feed with separation of categories as follow. category001_data_feed.txt (With 200 High selling products) category002_data_feed.txt (With 100 offers products)
SERP Trends | | CommercePundit0