How Popular is Google Image Search?
-
Are there any stats on the volume of searches through Google's Image Search? My assumption is that more users are turning to image search to shop but I haven't found any supporting data. I know that click-throughs to site have fallen after Google's recent changes to the UI but still just interested in initial search volume.
-
I can't say for certain about the volume increasing overall, but image search has changed tons. What I can do is point you to a GA hack that allows you to see if your traffic is coming from image or not.
http://moz.com/blog/decoding-googles-referral-string-or-how-i-survived-secure-search
-
We run multiple travel sites and food sites and it's pretty clear that images still bring in lots of traffic.
As for e-commerce, I will have to look at it later. Seems like a possibility as buyer tendencies are indeed changing nowadays
Oh, it does even more traffic for the celebrities/girls niches. And in many cases, more than actual SERP results.
-
One of our clients in the travel vertical generates almost 20% of their traffic from Google Images. They post a lot of images on the site each tagged/optimized properly. Image search in our opinion should be a part of an overall SEO strategy for clients.
-
Unfortunately I am unaware of stats, however your question is timely. Just last night my fiance and I were searching for a specific kind of wedding shoes for her. After no luck with web searches, we turned to image search, found the right pair, clicked on the image which linked to an ecommerce page, and voila - we bought the shoes, the site made the sale.
I think both image and video search will gather momentum - seems like people are less inclined to read when in browse/shopping mode, but rather peruse images or watch videos.
Perhaps someone can chime in to inform if there is a way in analytics to determine what traffic is generated from image searches on Google (or other engines)?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google showing different links in SERPs
Google search results are showing my site links in both URLs, "mydomain.com" and "https://mydomain.com". However the one with https is showing a favicon, and the other one is not. So i wanna keep the https one and remove the other one. I went to GSC to submit "mydomain.com" for removal and it said that URL will be deleted in ALL of its variations.So how do i delete the "mydomain.com" links? Should i just index the ones with https again? Would that work? Someone suggested me to do 301 redirect on all pages that are being displayed twice. But i am not sure if i need to do that since i am using squarespace, and both of the links lead to the same page?
SERP Trends | | winter22330 -
Sitelink (meta) descriptions in Google SERP
Hi, I am probably not the only one having this question regarding the quality of sitelinks in organic results. When your search returns sitelinks, I know the only thing you can do to avoid certain sitelinks to appear is to demote it for that search result. But what can you do about the description. For the main result you are pretty much able to create an appealing description, but when the sitelinks appear, all sitelinks display these crappy 'composed' descriptions. I've read Google did some tests a couple of years ago with multiple descriptions and multiple titles, but this doesn't cover the issue I just described. Is there a way to create 'sitelink descriptions'? Thanks in advance for your thoughts.
SERP Trends | | ConclusionDigital0 -
How create product category in Google Analytics?
Hi, I have a lot of product in my GA ecommerce. Does anyone how I can split my product by product categories in Analytics? E.g. Category: Blue cars, category: Yellow cars ...
SERP Trends | | Tormar0 -
Google News query
Hi Moz community! I have a client who have been rejected for inclusion in Google's news results. This is their web site: www.irishracing.com they are not a gambling/gaming web site, but they do advertise gambling on the site, and I am thinking that this may be an issue for them. We asked Google and obviously got a generic 'see our guidelines' response, with no actual specific feedback. Any ideas anyone? Kind regards. Gavin
SERP Trends | | IrishTimes0 -
Alternative to Google Analytics
.Hi, I was wondering if there is any alternative to Google Analytics (GA)? I was speaking to a SEO person who mentioned there are some analytics programs that give more info, was just wondering i that was true. How come some SEO's recommend staying way from GA nad their Webmaster tools? Jim
SERP Trends | | jimmy02250 -
Will google believe my website has plagiarised if I publish news that is published on a newswire?
I use newswires to publish press releases or articles for clients. Almost all are published on one site such as PRWeb and picked up by newspapers/publishers. Each of these pieces reference the source as PRWeb (for example). Each press release is then added to the company website. Do I run the risk of search engines believing this to be plagiarised if not referenced to the 'original source' being PR Web? Thanks
SERP Trends | | skehoe0 -
Can I submit multiple data feed to Google Merchant Center?
I have submitted my product feed to Google Merchant Center. There are 7K+ products in one product feed. (data_feed.txt) I am not satisfy with my products' performance on Google shopping. Because, I am not able to maintain data quality for all products as well as not able to focus on high selling categories. Can I submit multiple product feed with separation of categories as follow. category001_data_feed.txt (With 200 High selling products) category002_data_feed.txt (With 100 offers products)
SERP Trends | | CommercePundit0 -
Google Places - Overcoming a geographical disadvantage
We have done some work on the Google Place entry for this website: http://www.royalhoteliow.co.uk/ We have spent a lot of time ensuring we have consistent address information, to make sure we have a good number of citations, and have worked with the staff at the hotel to ensure that there is a regular stream of reviews coming into a variety of websites that we know are used by Google. However.... Our target searches are 'Isle of Wight Hotels' and 'Isle of Wight Hotel'. If you do a Google map search for 'Isle of Wight', it drops a pin in the middle of the Island, which is 30 miles by 20! The main areas for hotels on the Isle of Wight (dictated by tourism), are about 15 miles from where Google percieves the Isle of Wight is, in the coastal towns. So it seems that no matter how hard we try, in terms of citations and reviews, GP is always going to prioritise those close to the middle of the area. Anyone got experience of a similar issue, or got any suggestions?
SERP Trends | | MatrixCreate430
