Keywords loosing positions whats best can be done?
-
Hi,
Keywords loosing positions whats best can be done?
We have 1,000's of keywords we receive traffic each day and new ones added daily and many loose from position 1 to 10 or more
What can we do to get back to position1 or the first page?
Any tips i could get?
Thanks
-
Ah, thank you for the clarification.
In that case, here are somethings you do:
- Review the on-page SEO of the articles and see if they are fully optimized for the keywords. If not, then optimize the pages, but try not to fall into the trap of over-optimizing.
- Update the articles and republish them. Freshness can affect rankings.
- Create a new version of the article and publish that. I'm not talking about spinning, but rather if it's been a while since the article was written and perhaps there are some new things that could be added or old things that should be removed, you could create a new version. In fact, in some situations, you may have articles that can be redone every year.
- Try to build some links to the articles.
- Share the articles on social networks and with bloggers in your niche who might find the articles interesting and useful.
Kurt Steinbrueck
OurChurch.Com -
Thanks
i am talking about the site that's not hit by any algorithm change and the keywords of few articles are dropping.
I wanted help with exact things i can try
Title change, Revisit the article content, Add images/Videos into the article?, have less links, any of such guidelines that i can work on...
-
I agree with Devanur, that you should wait if the change just happened. Rankings are constantly fluctuating and are especially volatile after an update. It's always good to let the dust settle a bit.
That said, if you find that your rankings continue to stay down (or it's already been a couple weeks) then you'll need to investigate the cause. I wouldn't just assume the issue is with Penguin. Start by checking to see if you've received any notifications of a violation of guidelines. If not, check to see if there is a correlation between when your rankings dropped and any particular known Google update. If so, proceed with the appropriate means of addressing the issues related to that particular update. If there is no obvious corresponding update, then analyze your site and it's link profile and check to see if there are any glaring issues either in the structure/functionality of the site or issues with the content or link profile of the site. Start by addressing the obvious issues and then continue to do your best to continue to improve the site's content and authority.
Sorry I can't be more specific, but figuring out what caused a site to lose rankings is something that usually takes detailed investigation of the specific site and situation.
Kurt Steinbrueck
OurChurch.Com -
Hi, before doing anything, I would recommend you to please wait for 2 to 3 weeks if you have not already done so. After any update, it is quite common to see a fluctuation in positions. If you have already waited for more than 3 weeks and still see heading South, the first thing (if there were no changes made to the website recently) to check would be the link profile of your website to make sure there are no spammy links in there.
The link evaluation flow chart from Bruceclay can be of great help in this regard:
http://www.bruceclay.com/blog/2012/06/link-removal-flowchart/
You can go ahead accordingly. Assuming that the drop in rankings is because of recent Penguin update, you will have to initiate the process of getting rid of all those bad links, document them properly and submit them to Google and request for reconsideration. Here you go for more in this regard:
http://moz.com/ugc/googles-disavow-tool-works-penalty-removal
Please go through the article as it has links to everything that you might need in this regard.
Best,
Devanur Rafi.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will I loose from SEO if I rename my urls to be more keyword friendly?
As a good practice of SEO is to have your keywords in the links. I am thinking of doing some optimization and change my urls to more effective keywords. I am using shopify and there is an option (a tick) that you can check while changing the url (ex. for a category, for a product, for a blog post). This will give a redirection to the old post to the new. Is it good practice? Is it risky for losing SEO or it will help to rank higher because I will have better keywords in my links?
Intermediate & Advanced SEO | | Spiros.im0 -
Can Google bypass an AJAX link?
On my company's events calendar page when you click an event, it populates and overlay using AJAX, and then the link that is populated in that overlay then takes you to the actual events page. I see this as a problem with Google because it can't follow the AJAX link to the true event page, so right now nothing on those pages is getting indexed and we can't utilize our schema to get events to populate in the Google rich snippets or the knowledge graph. Possible solutions I considered: 1. Remove the AJAX overlay and allow the link from the events calendar to go directly to the individual event. 2. Leave the AJAX overlay and try to get the individual event pages directly indexed in Google. Thoughts and suggestions are greatly appreciated!
Intermediate & Advanced SEO | | MJTrevens0 -
What is best practice for "Sorting" URLs to prevent indexing and for best link juice ?
We are now introducing 5 links in all our category pages for different sorting options of category listings.
Intermediate & Advanced SEO | | lcourse
The site has about 100.000 pages and with this change the number of URLs may go up to over 350.000 pages.
Until now google is indexing well our site but I would like to prevent the "sorting URLS" leading to less complete crawling of our core pages, especially since we are planning further huge expansion of pages soon. Apart from blocking the paramter in the search console (which did not really work well for me in the past to prevent indexing) what do you suggest to minimize indexing of these URLs also taking into consideration link juice optimization? On a technical level the sorting is implemented in a way that the whole page is reloaded, for which may be better options as well.0 -
Whats the best way to set up a directory listing website
Hello all, I am building a website that lists homeschool events and field trips across various states (locker-time.com) and I have a few questions on setting it up correctly. Both the events and field trips are searchable by distance. For clarification, events are associated with a specific date and time and field trips are not. I currently have a link that says homeschool events and you enter your zip to find things close by. Is it better to create a separate page for each state I am targeting instead? So the link would be homeschool events and then a sub-link that says homeschool events in GA and the GA page brings up all the events in GA, still searchable by zip. Or does it matter? I was thinking if its a separate page, I could put keyword rich copy on top, but then clicking on the menu and choosing the appropriate sub-menu is an additional step for users on the site and as the number of states increase, that sub-menu could get pretty big. The search results pages lists the post title of any events or field trips found and the links go to a page on my website with more information, such as the location, details on the event / field trip and a link to their website. I am wondering for SEO purposes, is this the right way to do it? Or I could set up the results page to show an excerpt and some listing info and then link directly to their website. Does it matter? I was thinking a page on my own website since then I could add images (but that might end up sucking up all my hosting space). As I am adding these listings to my website, I simply copied/pasted the details on the event. Now that I'm thinking about it, original content is best, so should I stop doing that and rewrite the description in my own words? Since the events are date specific events and when they pass, they are no longer on the site, does it matter as much for the events? The field trips do not have dates associated with them, so I can probably work on creating my own descriptions for those. Just not sure if I should bother with events that are more short term. Thanks in advance for ANY advice or suggestions. I'm so looking forward to getting this all set up correctly! I find working on this SEO stuff such fun! Jeanette
Intermediate & Advanced SEO | | fatcreat0 -
Can you spot the differences?
Well, I have been scratching my head on this for days, I will try throwing the ball to you with hopes someone more experienced than me can help. The scenario is: e-commerce -> brand page -> SERP -> comparison between how two pages rank; one from my website, one from a competitor website. The brand is Michelin, the keyword is "pneumatici michelin" (equivalent in italian of “michelin tires”). I am not looking at SERP first page, where competition is surely much more fierce. I am looking at position 11: http://www.cambio-gomme.it/marchi/michelin/ And my page (not in the first 50): http://www.gomme-auto.it/pneumatici/michelin My page: MOZ Page Grade (for keyword “pneumatici michelin”): A External backlinks to the page: 1 Domain Authority: 29 Page Authority: 24 On-page SEO optimization: keyword density: 0.87% internal links: 145 external links: 3 page size: 108kb html size: 24kb words on page: 2077 link-words: 408 non-linked words: 1669 time to first byte: 0.419s Competitor page: MOZ Page Grade (for keyword “pneumatici michelin”): A External backlinks to the page: 0 Domain Authority: 26 Page Authority: 13 On-page SEO optimization: keyword density: 0.75% internal links: 70 external links: 1 page size: 31kb html size: 9kb words on page: 1521 link-words: 168 non-linked words: 1353 time to first byte: 0.373s Domain age is very similar, both websites launched close to each other in 2012. Ideas? Suggestion on other metrics to compare?
Intermediate & Advanced SEO | | max.favilli0 -
Best set up for mobile site for SEO
Hello Does anyone have any input into what is the best way to have a mobile website URL structure for not responsive display sites. mobile.site.com www.site.com/m/ or neither have it just display on the same URL. Thanks
Intermediate & Advanced SEO | | christaylorconsulting0 -
Some things I have noticed SEO which showed a positive
Hi, Just a few small things I have noticed which has made a difference in ranking, thought I would share, small things but every little helps. Looks like more content on a page the better the ranking, in a test I have done this is what I found: page with 0 content - Google page 11 page with 250 content - Google page 5 page with 500 content - Google page 2 page with 1000 content - Google page 1, position 3 Looks like Google might count the words on a page (like you can do in Microsoft word) and then apply a score against it. Tweets and likes (78) showed a jump from page 1, position 8, to page 1, position 1 (this was the only form of link building and no changes made apart from adding the share plugin). Kind of makes me think if your starting a new site or page then add 750 - 1000 words of good content (tutorial or whatever) with a social sharing tool and let this run will give you a better chance of ranking when you start to introduce products and services.
Intermediate & Advanced SEO | | activitysuper0 -
Whats your regular routine ? Can we learn new things from each other
I tend to work on the on page changes first of all following keyword research. Then take a look at some internal linking, Setup a wordpress blog on /blog or sub domain and get my copywriter to start adding regular content . Next stage is link building Old fashioned emails requests, blog comments taking a look through existing sites we own for relevant places. On going analysis once positions change.
Intermediate & Advanced SEO | | onlinemediadirect0