How does google recognize original content?
-
Well, we wrote our own product descriptions for 99% of the products we have. They are all descriptive, has at least 4 bullet points to show best features of the product without reading the all description. So instead using a manufacturer description, we spent $$$$ and worked with a copywriter and still doing the same thing whenever we add a new product to the website.
However since we are using a product datafeed and send it to amazon and google, they use our product descriptions too. I always wait couple of days until google crawl our product pages before i send recently added products to amazon or google. I believe if google crawls our product page first, we will be the owner of the content? Am i right? If not i believe amazon is taking advantage of my original content.
I am asking it because we are a relatively new ecommerce store (online since feb 1st) while we didn't have a lot of organic traffic in the past, i see that our organic traffic dropped like 50% in April, seems like it was effected latest google update. Since we never bought a link or did black hat link building. Actually we didn't do any link building activity until last month. So google thought that we have a shallow or duplicated content and dropped our rankings? I see that our organic traffic is improving very very slowly since then but basically it is like between 5%-10% of our current daily traffic.
What do you guys think? You think all our original content effort is going to trash?
-
Some believe that the code of your website is taken into consideration by Google. This basically implies that duplicate content only applies to the creation of multiple blogs all coded the same with the same text. This was a tactic used by many using automated software.
This is just a rumor and from personal experience, movie news blogs and website tend to churn out identical news stories including pictures, video and text. I have not seen any of these sites being held back in their rankings.
-
Thanks.
About ten years ago I sold a lot of stuff on Amazon. Things were going well. I was the only person selling a nice selection of items. Then they started to sell the same items - and sold them at such a low price there was no way for me to make a profit. Impossible. That was just like working really really hard for someone who would become almost an impossible to beat competitor and dominate your SERPs for the next decade.
-
(offers napkin to EGOL to wipe up coffee spittle)
-
Excellent points by EGOL.
Amazon, and Walmart, are two edged swords that cut one way (you). I understand why businesses go that route, but it is very difficult to win. Sometimes someone does though:
A lady who is a friend of mine about 15 years ago took over the US arm of a German toy distributor and they created a very cool doll. Everyone with the German company and all on the US marketing team screamed they had to take it to Walmart. She politely refused to and said, let Walmart come to me. She then went all over hawking the doll and ended up on HSN. (I think that is the original big TV sales channel). About a year in everyone wanted these dolls and Walmart did not have them.
When Walmart called, she named the price - she did not have to kiss someone's... They were pleased to do the kissing.
One of my favorite stories of all time.
-
Well, sounds like i am screwed since we are sending our feeds to amazon last 7 months. I am going to update the feed and remove the descriptions from amazon feed. But i don't know if it will help me at all. By the way, i am talking about amazon ads, Not selling on amazon. However if amazon doesn't have that product in their database, they basically use your descriptions and create a product page but says this product is available on external website.
-
However since we are using a product datafeed and send it to amazon and google, they use our product descriptions too.
- spits coffee *
Whoa! I would not do that. I would remove or replace those descriptions on Amazon if at all possible.
When you sell on Amazon, any content, any image, any anything that you put on their site will be used against you. And, if you strike gold there then Amazon will quickly become your competitor.
This is exactly why I don't sell on amazon. They solicit me a couple times a year to sell my stuff on their site. No way. I did that in the past and my work benefited Amazon more than it benefited me and benefited my competitors too.
I always wait couple of days until google crawl our product pages before i send recently added products to amazon or google. I believe if google crawls our product page first, we will be the owner of the content? Am i right? If not i believe amazon is taking advantage of my original content.
This is not true. I don't care who says this is true, I am going to argue. No way. I'll argue with anybody about this. Even the big names at Google. They do a horrible job at attributing first publisher. Horrible. Horrible.
I have published a lot of content given to me by others. Other people have stolen my content. I can tell you with assurance that the powerful often wins... and if a LOT of people have grabbed your content you can lose to a ton of weak sites.
Google does not honor first publisher. They honor powerful publishers - like Amazon. Giving content to Amazon that you are going to publish on your website is feeding the snake!
So google thought that we have a shallow or duplicated content and dropped our rankings?
If your content is on Amazon, they are probably taking your traffic. Go out and look at the SERPs.
-
Serkie
Given these are product descriptions, but apply only to you selling them (even if it is through Amazon/G) I think there are a couple of ways you can go. One would be to add author markup if that is possible; I don't know how many products, etc. you are dealing with or what type of eCommerce or other platform you may be using.
Secondarily, within your actual text, you could state authorship and place a link back to you.(likely at very end of description.)
Last would be that if you register a copyright (no not a circle with a c in it as most do - the real thing) it can be fairly inexpensive. Depending how you package it to the copyright office we find it can run about a dollar a page. That would give you ownership should you ever have an issue with someone using your description without authorization (obviously you give it to Amazon and Google.)
A final note is this: when you started rewriting the descriptions my guess is you wrote, changed, rewrote, etc. In the event you ever had to defend yourself or prove you are the actual owner, in a court the documents showing how you arrived at the final are invaluable.
I don't know if this is what you were looking for, but I hope something here will help.
Best
-
For our ecommerce sites we always make sure to have original content in our product feeds as well as our pages. That way the things from our feeds don't poach from our sites and we have a broader range of search terms covered as well as avenues to be reached through.
-
Google typically looks at who published it first, as well as the authority of the sites that house the content. You could be running into problems because Amazon is going to have much more authority.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Identifying Duplicate Content
Hi looking for tools (beside Copyscape or Grammarly) which can scan a list of URLs (e.g. 100 pages) and find duplicate content quite quickly. Specifically, small batches of duplicate content, see attached image as an example. Does anyone have any suggestions? Cheers. 5v591k.jpg
Intermediate & Advanced SEO | | jayoliverwright0 -
Is Google ignoring my canonicals?
Hi, We have rel=canonical set up on our ecommerce site but Google is still indexing pages that have rel=canonical. For example, http://www.britishbraces.co.uk/braces/novelty.html?colour=7883&p=3&size=599 http://www.britishbraces.co.uk/braces/novelty.html?p=4&size=599 http://www.britishbraces.co.uk/braces/children.html?colour=7886&mode=list These are all indexed but all have rel=canonical implemented. Can anyone explain why this has happened?
Intermediate & Advanced SEO | | HappyJackJr0 -
If a website trades internationally and simply translates its online content from English to French, German, etc how can we ensure no duplicate content penalisations and still maintain SEO performance in each territory?
Most of the international sites are as below: example.com example.de example.fr But some countries are on unique domains such example123.rsa
Intermediate & Advanced SEO | | Dave_Schulhof0 -
Is there a way to contact Google besides the google product forum?
Our traffic from google has dropped more than 35% and continues to fall. We have been on this forum and google's webmaster forum trying to get help. We received great advice, have waited months, but instead of our traffic improving, it has worsened. We are being penalized by google for many keywords such as trophies, trophies and awards and countless others - we were on page one previously. We filed two reconsideration requests and were told both times that there were no manual penalties. Some of our pages continue to rank well, so it is not across the board (but all of our listings went down a bit). We have made countless changes (please see below). Our busy season was from March to May and we got clobbered. Google, as most people know, is a monopoly when it comes to traffic, so we are getting killed. At first we thought it was Penquin, but it looks like we started getting killed late last year. Lots of unusual things happened - we had a large spike in traffic for two days, then lost our branded keywords, then our main keywords. Our branded keywords came back pretty quickly, but nothing else did. We have received wonderful advice and made most of the changes. We are a very reputable company and have a feeling we are being penalized for something other than spamming. For example, we have a mobile site we added late last year and a wholesale system was added around the same time. Since the date does not coincide with Penquin, we think there is some major technical driver, but have no idea what to do at this point. The webmasters have all been helpful, but nothing is working. We are trying to find out what one does in a situation as we are trying to avoid closing our business. Thank you! Changes Made: 1. We had many crawl errors so we reduced them significantly 2. We had introduced a mobile website in January which we
Intermediate & Advanced SEO | | trophycentraltrophiesandawards
thought may have been the cause (splitting traffic, duplicate content, etc.),
so we had our mobile provider add the site to their robots.txt file. 3. We were told by a webmaster that their were too many
links from our search provider, so we have them put the search pages in a
robots.txt file. 4. We were told that we had too much duplicate content. This was / is true, as we have hundred of legitate products that are similar:
example trophies and certificates that are virtually the same but are
for different sports or have different colors and sizes. Still, we added more content and added no index tags to many products. We compared our % of dups to competitors and it is far less. 5. At the recommendation of another webmaster, we changed
many pages that might have been splitting traffic. 6. Another webmaster told us that too many people were
linking into our site with the same text, namely Trophy Central and that it
might have appeared we were trying to game the system somehow. We have never bought links and don't even have a webmaster although over the last 10 years have worked with programmers and seo companies (but we don't think any have done anything unusual). 7. At the suggestion of another webmaster, we have tried to
improve our link profile. For example,
we found Yahoo was not linking to our url. 8. We were told to setup a 404 page, so we did 9. We were told to ensure that all of the similar domains
were pointing to www.trophycentral.com/ so we setup redirects 10. We were told that a site that we have linking to us from too many places so we reduced it to 1. Our key pages have A rankings from SEOMOZ for the selected keywords. We have made countless other changes recommended by experts
but have seen no improvements (actually got worse). I am the
president of the company and have made most of the above recent changes myself. Our website is trophycentral.com0 -
How to Block Google Preview?
Hi, Our site is very good for Javascript-On users, however many pages are loaded via AJAX and are inaccessible with JS-off. I'm looking to make this content available with JS-off so Search Engines can access them, however we don't have the Dev time to make them 'pretty' for JS-off users. The idea is to make them accessible with JS-off, but when requested by a user with JS-on the user is forwarded to the 'pretty' AJAX version. The content (text, images, links, videos etc) is exactly the same but it's an enormous amount of effort to make the JS-off version 'pretty' and I can't justify the development time to do this. The problem is that Googlebot will index this page and show a preview of the ugly JS-off page in the preview on their results - which isn't good for the brand. Is there a way or meta code that can be used to stop the preview but still have it cached? My current options are to use the meta noarchive or "Cache-Control" content="no-cache" to ask Google to stop caching the page completely, but wanted to know if there was a better way of doing this? Any ideas guys and girls? Thanks FashionLux
Intermediate & Advanced SEO | | FashionLux0 -
Duplicate Content
Hi everyone, I have a TLD in the UK with a .co.uk and also the same site in Ireland (.ie). The only differences are the prices and different banners maybe. The .ie site pulls all of the content from the .co.uk domain. Is this classed as content duplication? I've had problems in the past in which Google struggles to index the website. At the moment the site appears completely fine in the UK SERPs but for Ireland I just have the Title and domain appearing in the SERPs, with no extended title or description because of the confusion I caused Google last time. Does anybody know a fix for this? Thanks
Intermediate & Advanced SEO | | royb0 -
Duplicate Content Help
seomoz tool gives me back duplicate content on both these URL's http://www.mydomain.com/football-teams/ http://www.mydomain.com/football-teams/index.php I want to use http://www.mydomain.com/football-teams/ as this just look nice & clean. What would be best practice to fix this issue? Kind Regards Eddie
Intermediate & Advanced SEO | | Paul780 -
Google Places verification
What advice do you have for achieving verification for Google Places for a client? I have a client at the moment and I tried getting the call sent through and I'm not sure what happened but a couple of tries at this did not work. I've tried the post card way and I'm still waiting. Do I need to be more patient in Australia for this verification post card? Is there a way I can verify the info myself? note: I have set up a seperate email that there business email to handle a lot of the link building but this is different to there business email which Google uses.
Intermediate & Advanced SEO | | iSenseWebSolutions0