Local: Checking to make sure this NAP is good before launching campaign

[BobGW]

Hello,

I'm launching a local campaign. Here's my NAP, I want to make sure that it looks good and that there aren't any new developments in local SEO that will effect my campagin.

Here's the address we'll use:

913 S Latah St #H, Boise, ID 83705

where H means suite H

Any suggestions before we launch this campaign?

Thanks!

[Dave_Whitty]

Hey Bob,

To make sure you are starting with a clean slate, you might have to clean the slate. I would first Google the

1. Name

2. Address

3. Phone Number

Then claim and adjust anything that isn't consistent with your current nap. This includes variations of suite so "suite" "ste" "ste." "#" this will make sure that all the authority is passed to your site, and not a non-existent business. You can also check an accuracy report on Yext or GetListed.org.

Then make sure moving forward you use the same info without the slightest variation. I would begin building citations first with the big data aggregators: Google, Infogroup, Localeze, Axciom, etc.

Here are a few more resources:

Great NAP guide by David Mihm- http://moz.com/blog/local-search-moving-locations

How to Remove Duplicate Listings from Different Business Directories- http://www.ngsmarketing.com/how-to-remove-duplicate-listings-from-different-business-directories/

How long websites take to update- https://getlisted.org/static/resources/listing_time_to_live.pdf

[RobertFisher]

Bob,

If "Local" happened in a vacuum, you would be fine as we all would be. Unfortunately, it doesn't and Google is having issues daily in local. (Search disappearing G local pics, etc.). So, here is what I would suggest to you. First, you said NAP and you have no phone (and I am guessing you excluded on purpose). Here is how I checked yours:

First, I copied the address and placed it alone in Google to see what result showed up. When I look at G maps I see one listing in the middle of the road around construction. I see the location with multiple offices in the building. For Ste. H, I find a Yelp listing re weight loss. If this is the business, you need to go into Yelp and take care of the profile - pics, etc. as Yelp is important today in Local. If this is not the business you have run into your first problem. A suggestion would be to insure you have a different phone number and if they listed is as #H you list it as Ste. H.

So, that is the road as it starts . You must take a look at the whole of local and all the citation sites that may have this address given the building appears to have had vacancies and new businesses over time - that can cause you problems.

Hope it helps,

Robert

[yoonet]

Hi there, I have found Bright Local to be invaluable when it comes to clean NAP. I've been using it for about 4 months and I could not live with out it. I fist heard about it from a Moz Mozinar and I'm glad I did. I hope that helps

All the best,

Ben.